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Tag: apps


Total Results: 481

   Displaying: 1 - 10

Engagement to monetization: Improving mobile marketing ROI
Published: March 27, 2015
By Nate Smith

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

Why Meerkat may have an edge over Instagram and Vine for brands
Published: March 23, 2015
New live-streaming video application Meerkat became a marketing sensation right after its launch because it connects brands and consumers in real-time without delay. In the process, it has alienated Twitter and posed a serious challenge to Instagram and Vine. But should that faze brands?
App agility: Why marketers need to empower employees with intelligent mobile apps
Published: March 23, 2015
By David Spear

When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?

Brands weigh pros and cons of global vs. localized apps
Published: March 11, 2015
As smartphone adoption grows worldwide, big brands such as McDonald’s are eyeing global mobile applications, but do the benefits of having a single app team outweigh the cons of longer lead times?
Google's updated flight-search tool spikes fear among booking apps
Published: March 2, 2015
Google is making a stronger stake in the mobile travel sector by rolling out an updated flight-search tool that will enable consumers to use their mobile devices to search for fare prices and a slew of flight options and may cut into the crowded sector of booking applications.
Tourism organizations' uninspired mobile strategies promise bad trip
Published: February 17, 2015
Despite many cities and states rolling out standalone mobile applications designed to ramp up tourism and awareness of landmarks, experts believe that they lack the full functionality needed to survive in the competitive travel space, although this may be mitigated by tapping beacon and geo-targeting technology.
Technology and touchdowns: How mobile is changing the game
Published: January 30, 2015
By Lahary Ravuri

It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.

5 trends in mobile business apps in 2015
Published: January 23, 2015
By Drew Babik

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

Sport.com seeks measureable ads for retention, acquisition
Published: December 26, 2014
Sport.com is using a new ad platform that measures retention, acquisition, ROI and more in a quest to accrue sales.
In-store cognitive apps will solve retail’s biggest challenge
Published: December 25, 2014
By Alex Sbardella

By Rodney Bryant

Have you ever been shopping in a retail store and known more about a product than the sales assistant?