Tag: apps
Total Results: 319
Displaying: 1 - 10- What is the secret to driving app downloads?
- Published: January 27, 2012
- Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.
- Mars M&Ms stirs up hype for new product launch via mobile ads
- Published: January 26, 2012
- Candy giant Mars is using mobile ads for its M&M brand to intrigue users about a new line of candies being launched during the upcoming Super Bowl.
- 8 top tech trends for media to watch in 2012
- Published: January 20, 2012
- By Kunal Gupta
Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?
- Acer ramps up tablet strategy as usage trends sharpen
- Published: January 6, 2012
- Industry experts are predicting that 2012 will be the year that tablets take over and manufacturers are listening. Yesterday Acer released its Iconia Tab A200 with a pretty little price tag of just $329.99.
- 5 lessons to apply when launching a mobile site or campaign
- Published: January 6, 2012
- By Janet Jaiswal
Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.
- Hearst Television ramps up mobile strategy with PolitiFact partnership
- Published: January 5, 2012
- Hearst Television is making mobile a priority for election season by partnering with online publication PolitiFact to increase the amount of political coverage on the broadcaster’s mobile Web sites and a political season-themed application.
- Number of free apps grows at expense of paid apps: study
- Published: December 28, 2011
- With an average of 88 percent of the top-ranked 250 iOS applications now free to download, ABI Research predicts it is possible all relevant iOS apps in certain categories will be free in a year.
- DIY Network launches into mobile with apps
- Published: December 14, 2011
- Cable station DIY Network is dipping its toes in mobile with a line of mobile applications for Apple’s iPad, iPhone and iPod touch devices.
- Zite expands mobile offerings via iPhone app
- Published: December 13, 2011
- News aggregator Zite is expanding its reach via an iPhone application that lets users customize news content by scouring the Web for relevant articles.
- Which mobile channel will be the breakout star in 2012?
- Published: December 2, 2011
- Industry experts agree that the mobile Web will be the breakout mobile channel in 2012.
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