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Tag: apps


Total Results: 464

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8 ways that iOS 8 will change mobile engagement
Published: September 11, 2014
By Brent Hieggelke

Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.

Built-in Android and iOS security mechanisms: Looking at their effectiveness
Published: September 5, 2014
By Tatyana Mahlaeva

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

US Open courts mobile fans with location-based messaging, streamlined content
Published: August 28, 2014
The US Open tennis tournament kicked off this week with new mobile applications that leverage location-based push messaging with rich media for the first time and incorporate a test of beacon technology.
Defining customer experience and support in the new app economy
Published: August 26, 2014
By Sona Sharma

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

Why a streaming app is not enough for radio
Published: August 25, 2014
By Sara Sisenwein

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile
Published: August 20, 2014
The Dallas Cowboys’ home, AT&T Stadium, is enhancing the in-stadium experience for visitors with a mobile application that guides them to seats, concession stands and bathrooms and even lets them post photos to a 130-foot LED display screen.
RunKeeper seeks to monetize its users while rewarding them
Published: August 20, 2014
Mobile fitness application RunKeeper is partnering with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living.
US Census Bureau taps mobile quiz app to increase statistical literacy
Published: August 18, 2014
The United States Census Bureau is leveraging an interactive mobile quiz application to increase citizens’ knowledge of definitive U.S. population statistics.
Blackboard’s career aptitude app helps students start on the right path
Published: August 18, 2014
Blackboard, a leading education technology company, has announced the release of Job Genie, a free mobile application designed to minimize student anxiety around the job selection process by helping them explore potential career paths and options for college.
Pillsbury Toaster Strudel taps Fruit Ninja app in More Fruit campaign
Published: August 11, 2014
Pillsbury Toaster Strudel is leveraging the popularity of the Fruit Ninja mobile application with flying-fruit video games and a live show by a fruit-slicing swordsman in support of its "More Fruit” campaign.
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