Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: apps


Total Results: 459

   Displaying: 1 - 10

Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile
Published: August 20, 2014
The Dallas Cowboys’ home, AT&T Stadium, is enhancing the in-stadium experience for visitors with a mobile application that guides them to seats, concession stands and bathrooms and even lets them post photos to a 130-foot LED display screen.
RunKeeper seeks to monetize its users while rewarding them
Published: August 20, 2014
Mobile fitness application RunKeeper is partnering with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living.
US Census Bureau taps mobile quiz app to increase statistical literacy
Published: August 18, 2014
The United States Census Bureau is leveraging an interactive mobile quiz application to increase citizens’ knowledge of definitive U.S. population statistics.
Blackboard’s career aptitude app helps students start on the right path
Published: August 18, 2014
Blackboard, a leading education technology company, has announced the release of Job Genie, a free mobile application designed to minimize student anxiety around the job selection process by helping them explore potential career paths and options for college.
Pillsbury Toaster Strudel taps Fruit Ninja app in More Fruit campaign
Published: August 11, 2014
Pillsbury Toaster Strudel is leveraging the popularity of the Fruit Ninja mobile application with flying-fruit video games and a live show by a fruit-slicing swordsman in support of its "More Fruit” campaign.
Safelite fosters mobile companionship with self-serve capabilities
Published: August 6, 2014
Auto glass repair brand Safelite has launched an improved Web site experience that includes reduced steps and faster functionality to obtain a price quote and schedule an appointment via mobile.
Information overload: The psychology of being connected 24/7
Published: August 6, 2014
By Adam Marchick

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

Beamly teams up with Android TV to drive media innovation
Published: July 22, 2014
Social television platform Beamly is facilitating a unified experience across all screens by teaming up with Android TV.
How sports leagues use iBeacons to complement in-stadium SMS
Published: July 16, 2014
Apple’s iBeacon technology increasingly excites marketers, especially those who see the technology as a way to drive responsive mobile experiences that delight visitors in sports stadiums and keep them loyal, but SMS still has an important role to play.
Freemium apps face pressure from regulators, paid app growth
Published: July 8, 2014
Amazon’s recent decision to not accept a settlement with the Federal Trade Commission over in-application purchases points to growing pressures facing freemium apps as regulators take a closer look at possible misuse and the market for paid apps becomes more clearly defined.
Please click here to download now!