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Tag: apps


Total Results: 506

   Displaying: 1 - 10

IHeartMedia mines app user history for better messaging
Published: August 24, 2015
IHeartMedia is driving engagement with mobile application users through interactive response-driven tactics, proving how data and in-app messaging can work together to increase use.

Ralph Lauren challenges wearable brands with tech shirt
Published: August 21, 2015
Ralph Lauren announced it is entering the wearable tech competition, launching a fitness technology shirt paired with a mobile application to coincide with its athletic apparel promotion, steepening the challenge for physical tracking technology brands.
Bravo, E!, Oxygen celebrate fans by lifting Dubsmash videos
Published: August 20, 2015
Cable networks Bravo, E! and Oxygen are launching a social media call-to-action in partnership with Dubsmash, featuring fans’ videos on air and showcasing the impact that mobile has on television programming.
Mobile Minutes: Sprint and iPhone; IBM’s rodent brain; Successful apps; Samsung’s advantage
Published: August 18, 2015
Today in mobile marketing – Sprint tries out an easy-upgrade iPhone pitch; IBM’s 'Rodent Brain' chip could make our phones hyper-smart; Revealed: Secret strategies of world’s most lucrative apps; Samsung’s new mobile payment system has one big advantage over Apple Pay.
How the Apple Watch changes consumer shopping behavior
Published: August 18, 2015
By Josh Marti

As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.

Tidal attracts Prince fans with exclusive rights to new album
Published: August 11, 2015
Musical artist Prince is releasing a new album exclusively on the streaming platform Tidal, helping to raise its profile as musicians become increasingly disgruntled with streaming services.
Ads for apps flood TV but ROI remains unproven
Published: August 10, 2015
There has been a deluge of television ads hawking brand applications in 2015, but while the strategy speaks to the competition in this space, not everyone agrees TV is the best support strategy.
Viber promises a more personal mobile connection with consumers
Published: August 3, 2015
As mobile messaging application Viber expands to the United States, some marketers are likely to jump on board quickly to stay competitive in the mobile messaging field, as the app offers seamless experiences for branded stickers and sponsored messaging content.
EBay’s discontinuation of specialty apps points to much-needed streamlining
Published: July 29, 2015
Peer-to-peer digital retailer eBay’s decision to discontinue its specialty applications, including eBay Valet, showcases the need for marketers to offer one overarching app if they wish to streamline their mobile offerings.
Marketers size up in-app messaging to retain and monetize customers
Published: July 24, 2015
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
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