Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: apps

Total Results: 525

   Displaying: 1 - 10

Should SMS be taken more seriously for mobile app engagement?
Published: November 24, 2015
By Brian Heikes

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

Sharing economy apps miss opportunity by overlooking moms: report
Published: November 23, 2015
On-demand service and sharing economy applications are missing out on a significant revenue opportunity by not targeting mothers in advertising campaigns, with many claiming they are interested in, but unaware of, these companies, according to a new report.
3 factors to consider when evaluating an app idea
Published: November 12, 2015
By Lahary Ravuri

The case for mobile is evident, and what is more important than ever is how to stand out amidst the 1.6 million apps in Google Play and 1.5 million apps in the AppStore (as of July 2015). Battling for attention means staying ahead of the curve and knowing how to give users what they want.

Mobile Minutes: Cost of mobile convenience; Reddit borrows from Netflix; YouTube’s VR plan; Bitcoin frenzy redux
Published: November 6, 2015
Today in mobile marketing – The high price of delivery app convenience; Say hi to Reddit, the budding Netflix wannabe; YouTube’s grand plan to make VR accessible to everybody; Bitcoin frenzy back as epic bust fades.
How to reach the always-on, app-centric millennial audience
Published: October 26, 2015
By Jason Patton

I have a challenge for you – if you do not use Snapchat or WeChat, you and a friend sign up for one month and start communicating with each other solely over that platform. By doing this, you will quickly begin to understand the ways in which millennials receive and send messages.

Mobile Minutes: Unbound Commerce buys Apptive; Facebook drains batteries; Free Google apps; Square’s addition
Published: October 20, 2015
Today in mobile marketing – Mobile shopping firm Unbound Commerce acquires Apptive, based in Austin; Users complain Facebook is causing iPhone batteries to drain; Google offering free Apps for Work to some customers; Yahoo's Reses leaves to join Jack Dorsey's Square before IPO.
Orbitz chooses in-app challenge over interruptive ads
Published: October 12, 2015
Orbitz is rewarding users for posting their best vacation moments in the new mobile application Mibi, reflecting how marketers are moving away from disruptive advertising and focusing on enticing consumers with content that interests them.
Unilever showcases multinational reach of emojis with Wall’s keyboard
Published: October 7, 2015
Unilever’s ice cream brand Wall’s is putting itself at the heart of young adults’ conversations in multiple countries with an emoji keyboard that focuses on interactive brand engagement as opposed to interruptive advertising.
MLB brings fans together with baseball-devoted social media app
Published: October 7, 2015
Major League Baseball continues its efforts to provide fans with fully immersive digital experiences through a new mobile application named MLB Fans that acts as a social haven where users can connect with related content.
How brands can identify an audience to drive from awareness to transaction
Published: October 7, 2015
By Mahi de Silva

The app install and re-engagement market, which now constitutes about 30 percent of the mobile ad market as a whole, is starting to educate mobile marketers to consider scale, quality and longevity – and that the quality of a user really does matter.

Please click here to  download now!