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Tag: apps


Total Results: 585

   Displaying: 1 - 10

3 tips for sending push notifications from native apps
Published: September 16, 2016
By Naren Madan

The general consensus among marketers is that push notifications could soon go down the email route in terms of intricacy.

How Coach and Marriott nabbed early-adopter status with iMessage apps
Published: September 15, 2016
Coach and Marriott are two of the first marketers to introduce iMessage applications containing branded and customizable content, taking advantage of the newfound ability for third-party developers to create stickers, emojis and mobile games within the platform.
Twitter’s new live-streaming apps disseminate premium video across more devices
Published: September 15, 2016
Twitter’s introduction of new video applications compatible with Xbox One, Amazon Fire TV and Apple TV devices underscores the rapidly growing number of avenues on which brands can broadcast premium live-streaming content.
Getting rich push notifications right in Apple’s iOS 10
Published: September 15, 2016
By Guy Horrocks

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

How to launch an effective cost-per-install app campaign
Published: September 14, 2016
By Tom Desaulniers

Installs are quickly becoming the ultimate mobile currency and with apps becoming an integral strategy for most of the world’s largest brands, this trend will only increase.

General Mills unveils Box Top collection app to encourage mobile fundraising
Published: September 9, 2016
General Mills’ popular Box Tops fundraising campaign is getting a mobile makeover this fall with the release of the new Box Tops Bonus application.

5 ways to localize apps and build brand loyalty
Published: September 9, 2016
By Clint Poole

The next person who downloads your app could be located anywhere and will expect a seamless, tailored experience regardless of language. Mobile app localization is no longer a nice-to-have, but a necessity.

How 6 apps took their technologies mainstream
Published: September 2, 2016
By Ken Weiner

The phenomenon of a technology struggling for relevance only to have one product or implementation spark a fire and suddenly find widespread adoption is not unique.

Fossil angles for stronger wearables focus with fashion-conscious smartwatches
Published: September 1, 2016
Accessories brand Fossil is hoping to fully permeate the wearables realm with a new line of hybrid smartwatches that merge fashion with smart connectivity, enabling wearers to leverage features such as sleep monitoring and activity tracking.
Apple, app-ification and the power of chatbots
Published: August 27, 2016
By Asaf Amir

Undoubtedly, chatbots are becoming increasingly pervasive, and they will continue to optimize how publishers and brands communicate and develop relationships with their audience.

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