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Tag: apps


Total Results: 468

   Displaying: 91 - 100

Measuring mobile video beyond the click-through rate
Published: November 2, 2012
Brands such as Tide, McDonald’s and Snickers are steadily incorporating mobile video into their overall initiatives to drive awareness and sales. However, marketers need to be digging deeper into the analytics around their campaigns to gauge success.
With mobile, brands should reengineer thinking around customer experiences
Published: November 1, 2012
By Lou Casal

According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.

Launching a consumer mobile service by thinking outside the app
Published: October 19, 2012
By Haridas Nair

A consumer mobile service needs to be accessible by as many types of phones as possible to reach the maximum number of potential customers.

Mobile experiences are quickly falling short of consumer expectations: Forrester
Published: October 17, 2012
Ebusiness professionals who do not take a longer-term approach to mobile will see their efforts fall short, according to a new report from Forrester Research.

45pc of smartphone owners use OTT messaging apps: report
Published: October 9, 2012
More than 45 percent of smartphone users take advantage of instant messaging and over-the-top messaging services in addition to using SMS, according to a new report from Analysys Mason.

What you need to know about HTML5 vs. native apps
Published: October 2, 2012
By Kris Ostrowka

With the debate between the HTML5 and native app methodologies raging across the mobile and marketer communities, you might be left wondering whether there is a middle ground.

Mobile apps: Speak consumers’ languages or risk losing commerce opportunities
Published: September 25, 2012
By Atul Tulshibagwale

If you do not provide your mobile applications in other languages, you risk potentially missing out on valuable commerce opportunities.

Become a Very Important App with iPhone 5’s new fifth row
Published: September 19, 2012
By Morris Martin

By being selected as one of the VIAs, a consumer has identified your app as crossing over the velvet rope, making it consciously or subconsciously part of their daily lives.

Are Facebook’s problems with HTML5 an anomaly?
Published: September 17, 2012
While companies have quickly embraced HTML5 technology over the past couple of years as a way to provide app-like experiences on the mobile Web, not all have had the same success, pointing to the need for a better understanding of when and where not to use the technology.
USA Today makes bigger push into digital with platform redesign
Published: September 17, 2012
USA Today is giving its Web site and mobile applications a fresh new look as the company invests further in print media, with a bigger focus on digital products as well.