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Tag: apps

Total Results: 443

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July 26 webinar: Understanding post-download app engagement and transactions
Published: July 2, 2012
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
4 main technologies underlying mobile commerce apps
Published: June 28, 2012
Andrew Mikesell

The question is not for which smartphones you will build an application, but which mobile technology works best for your app and users.

Could native apps disappear as HTML5 apps gain?
Published: June 26, 2012
As the user experience for part native, part Web-based apps continues to improve, marketers and developers are increasingly considering this hybrid solution a viable option for creating cross-platform app strategies.

Which is better – a branded or campaign-specific mobile app?
Published: June 25, 2012
When thinking about delving into mobile, application is usually one of the first words that comes to mind for brands. However, marketers need to think strategically before rolling out an app to see if a branded or campaign-specific version is best.
Facebook’s mobile strategy comes together with new monetization opportunities
Published: June 21, 2012
After a month of bad press focusing on Facebook’s struggling mobile strategy and its stock’s poor performance post an initial public offering, there were several developments this week suggesting that while the social media giant may be down, it certainly is not out.

4 tips for breathing new life into your mobile commerce app
Published: June 14, 2012
W. Sean Ford

With a little creativity and strategic thinking, you can make your mobile commerce app meet and exceed its expectations.

Moving from app cost per install to profit per install
Published: June 6, 2012
Dan Kimball

Not all application installs are created equally, so how do you pinpoint which installs are valuable to your business and move the needle on revenue?

Brand Watch: Why McDonald’s is in the fast lane
Published: June 1, 2012
Many fast food chains such as Pizza Hut, Subway and KFC have all embraced mobile. However, no one has continually made a big impact in the space as McDonald’s has done over the past year.
New ambient social apps enable brands to proactively connect with those nearby
Published: June 1, 2012
Jay Hawkinson

A new wave of location-based applications has arrived on the scene to cheers of being the “next big thing” by the tech community while instilling fear in others.

Dr. Pepper relies on mobile video ads to drive engagement
Published: May 22, 2012
PepsiCo’s Dr. Pepper is running mobile video advertisements that let consumers learn more about the brand and connect with social media.
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