Tag: apps

Total Results: 405

5 lessons to apply when launching a mobile site or campaign

Published: January 6, 2012

By Janet Jaiswal

Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.

Hearst Television ramps up mobile strategy with PolitiFact partnership

Published: January 5, 2012

Hearst Television is making mobile a priority for election season by partnering with online publication PolitiFact to increase the amount of political coverage on the broadcaster’s mobile Web sites and a political season-themed application.

Number of free apps grows at expense of paid apps: study

Published: December 28, 2011

With an average of 88 percent of the top-ranked 250 iOS applications now free to download, ABI Research predicts it is possible all relevant iOS apps in certain categories will be free in a year.

DIY Network launches into mobile with apps

Published: December 14, 2011

Cable station DIY Network is dipping its toes in mobile with a line of mobile applications for Apple’s iPad, iPhone and iPod touch devices.

Zite expands mobile offerings via iPhone app

Published: December 13, 2011

News aggregator Zite is expanding its reach via an iPhone application that lets users customize news content by scouring the Web for relevant articles.

Which mobile channel will be the breakout star in 2012?

Published: December 2, 2011

Industry experts agree that the mobile Web will be the breakout mobile channel in 2012.

What are the marketing opportunities with Facebook Mobile?

Published: November 23, 2011

There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.

Heineken taps into holiday cheer with themed app

Published: November 17, 2011

Beer giant Heineken is furthering its plunge into mobile with a holiday-themed app for Android, iPhone, iPod touch and iPad devices.

Google: Effective mobile strategy means HTML5 and screen-agnostic approach

Published: November 3, 2011

The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.

Point Reach generates 4pc click-through rate with in-app ads

Published: November 3, 2011

Mobile agency Point Reach generated a 4 percent click-through via ads that ran within its Halloween-themed application.