Tag: apps

Total Results: 319

Little value in delivering mobile-only content: CTIA panelist

Published: March 25, 2011

ORLANDO, FL – An HTC executive on a Mobile Entertainment Forum panel at CTIA Wireless 2011 said that it is all about multiscreen delivery and there is little value in delivering mobile-only content.

FedEx targets tennis fans through ATP PC, mobile Web sites

Published: March 18, 2011

FedEx Corp. is sponsoring a portal within the Association of Tennis Professionals Web site that is also accessible via its various mobile properties.

Lexus sponsors new Sports Illustrated mobile properties during March Madness

Published: March 17, 2011

Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.

Consumers only use 50pc of downloaded apps: study

Published: March 15, 2011

Fewer than 20 applications are installed, on average, on the Web-enabled devices that mobile consumers use, with only 50 percent of those apps actually used, according to a recent MRM Worldwide study.

Bing-sponsored, Disney-created Katy Perry app exceeds 4M downloads

Published: March 11, 2011

With the original version having been downloaded more than 4 million times, Microsoft’s Bing renewed its commitment as the exclusive sponsor of the “Katy Perry Revenge 2 by Bing” application.

Vermont ski resorts aim to drive late-season traffic via mobile deals

Published: March 10, 2011

The new Ski Vermont Insider mobile application offers exclusive offers and rewards for skiers and riders based on where they live and where they like to ski or snowboard.

Knocking New York’s subway line for its approach to apps

Published: March 10, 2011

By Fredrik Oscarson

Even if a brand is launching its first foray into app development, it needs to craft a strategy with a narrative that builds over time.

HarperCollins’ children’s book app educates and entertains

Published: March 8, 2011

HarperCollins Publishers’ interactive application for iPhone and iPod touch that helps children learn to read by taking them on a trip along the rails is available in Apple’s App Store.

How to match brand apps with consumers

Published: March 8, 2011

By Glenn Pingul

With any app, there is the challenge of reaching the consumer at the most relevant moment – the moment that she is most likely to be receptive.

Barnes & Noble drives Nook app downloads via exclusive HopStop ad push

Published: March 7, 2011

Book retailer Barnes & Noble is running an exclusive two-month mobile advertising campaign within HopStop’s new application for Google’s Android to promote its Nook ebook reader.