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Tag: apps

Total Results: 506

   Displaying: 91 - 100

ESPN packs video content into app to target multitaskers
Published: August 20, 2013
ESPN has revamped its popular WatchESPN application with new features that let consumers multitask while watching their favorite sports programming.
4 use cases for personalized push notifications
Published: August 13, 2013
By Mickael Bentz

There are four different use cases for personalized push notifications, each offering a unique opportunity to reach consumers in real-time via their mobile devices.

NFL consolidates mobile efforts with revamped app
Published: August 8, 2013
The National Football League is taking its mobile initiatives up a notch with an application update that lets sports fans watch games, access team information and buy merchandise and tickets.
Golf Digest strengthens mobile content with app revamp
Published: July 26, 2013
Golf Digest has added mobile-specific content to its GolfLogix mobile application to create a more seamless experience for golfers.
Adaptable ads average 4x higher CTR than standard ads: report
Published: July 18, 2013
Advertisers are six times more likely to choose adaptable mobile ads rather than standard sizes and consumers are almost four times more likely to click on those ads as opposed to standard industry ads, according to a new study from Appsnack.
App marketers gain higher-value users via subcategories
Published: July 16, 2013
As the application market continues to grow, marketers are increasingly looking to rank well in smaller subcategories as a way to stand out in app stores.
IAB addresses cross-screen campaigns, mobile ad measurement with new standards
Published: July 16, 2013
While mobile advertising continues to grow, the experience for marketers and users is still not always what it could be, which is why the Interactive Advertising Bureau is diving in with a wide range of new standards that cover the mobile Web, applications and HTML5.

New York Times unveils mobile meter to balance out app user experience
Published: June 21, 2013
The New York Times is planning to meter its mobile applications and let readers access up to three articles a day across any section.
DailyCandy revamps site, mobile app to accomodate multiplatform readers
Published: June 18, 2013
NBCUniversal’s DailyCandy has unveiled a new multiplatform redesign that reaches across the company’s mobile application and site to help users discover more personalized content.
How to avoid major mobile traps
Published: June 18, 2013
By Darrell Benatar

We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.

Please click here to learn more now!