Tag: apps

Total Results: 344

Mobile app revenue to reach $25B in 2015: study

Published: January 24, 2011

Research firm MarketsandMarkets expects the total global mobile applications market to reach $25 billion in revenue by 2015, 20.5 percent of which Apple’s App Store will account for.

Hertz, Marriott collaborate on series of travel services apps

Published: January 20, 2011

Hertz and Marriott are partnering to promote a new paid iPhone application offering travel-related services via display ads and a social media promotion targeting visitors to Hawaii.

Is tailoring marketing collateral for feature phones a waste of time?

Published: January 18, 2011

There are many mobile initiatives that are targeted to users of smartphones, despite the fact that the majority of Americans have feature phones. Do marketers have a legitimate strategy in neglecting more than half of the mobile market?

Apple, Microsoft go to battle over App Store trademark

Published: January 13, 2011

Microsoft is going toe-to-toe with Apple in an attempt to block the iPhone-maker’s effort to land a trademark for exclusive use of the term “app store.”

Apps getting more face time than mobile Web browser: study

Published: January 6, 2011

A recent study found that application and mobile Web usage goes up in the evening and night time, whereas traditional communication services capture more user attention during the day.

Toyota provides in-vehicle mobile applications via Entune multimedia system

Published: January 6, 2011

Toyota Motor Sales U.S.A. has unveiled the in-vehicle Toyota Entune multimedia system featuring mobile applications such as Microsoft’s Bing, Clear Channel’s iheartradio, MovieTickets.com, OpenTable and Pandora.

Will class-action lawsuit against Apple hurt mobile advertising?

Published: January 3, 2011

If successful, a class-action lawsuit filed against Apple, Pandora, The Weather Channel and Dictionary.com would set an ominous precedent for the mobile advertising ecosystem.

Monster.com makes mobile a top priority for 2011

Published: January 3, 2011

With mobile-savvy Generation Y job-seekers the most in-demand group among employers, Monster.com plans to continue to ramp up its mobile initiatives over the course of 2011.

Reading between the headlines: Making sense of the news in 2010

Published: December 30, 2010

There were many headline-grabbing advancements and initiatives in the areas of mobile marketing, media and commerce in 2010 as the ecosystem overcame challenges to approach mainstream adoption.

Kia drives awareness of Optima with mobile mapping utility, social gaming

Published: December 30, 2010

Kia Motors has launched Optimap, a navigational tool for Apple's iOS devices that lets users share their locations and destinations with others and tweet them to their followers.