Tag: apps

Total Results: 319

What are the marketing opportunities with Facebook Mobile?

Published: November 23, 2011

There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.

Heineken taps into holiday cheer with themed app

Published: November 17, 2011

Beer giant Heineken is furthering its plunge into mobile with a holiday-themed app for Android, iPhone, iPod touch and iPad devices.

Google: Effective mobile strategy means HTML5 and screen-agnostic approach

Published: November 3, 2011

The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.

Point Reach generates 4pc click-through rate with in-app ads

Published: November 3, 2011

Mobile agency Point Reach generated a 4 percent click-through via ads that ran within its Halloween-themed application.

Starbucks drives app downloads via mobile ads

Published: October 24, 2011

Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications.

Mobile accounts for 10pc of online traffic: Ask.com

Published: October 17, 2011

Online destination Ask.com claims it is generating 10 percent of its Internet traffic from mobile after shying away from its reputation as a search engine to become a question and answer service.

Entenmann's doles out recipes with first mobile initiative

Published: October 12, 2011

Entenmann's is tapping into mobile with an iPad application that teaches consumers how to bake their favorite dessert recipes from home.

How to boost engagement with mobile apps

Published: October 10, 2011

By Scott Kveton

You have developed a killer application – the best deal-finding, social-networking, music-streaming, branded mobile app on the market and it is getting a million downloads a month. Success, right? Not necessarily.

Microsoft courts app developers with Windows Phone update

Published: October 4, 2011

Microsoft’s update for Windows Phone could help it attract mobile application developers and build a stronger ecosystem.

Seamless strengthens mobile reach and hyperlocal targeting capabilites via MenuPages acquisition

Published: October 3, 2011

Seamless has entered into a definitive agreement to acquire MenuPages to provide a full-service experience for consumers looking to discover, research and order from local restaurants.