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Tag: apps


Total Results: 585

   Displaying: 11 - 20

Why behavior matters more than thought leadership
Published: August 25, 2016
By Liraz Margalit

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

Under Armour recruits runners with emotional mobile video, social sharing
Published: August 23, 2016
Under Armour is attempting to create an emotional bond with consumers through a heartfelt mobile video campaign that emphasizes the passion it takes to be a runner paired with a social media contest in which participants prove their love of running.
Building engaging and secure mobile apps
Published: August 9, 2016
By Pavel Novik

The more personal data that marketers obtain, the better they can serve their users. However, users do not typically have much desire to help them.

Google's Zagat app makes lunching easier with personalized recommendations
Published: July 28, 2016
Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalized recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches.
Ghostbusters rolls the dice on mobile gaming
Published: July 25, 2016
Colombia Pictures’ Ghostbusters film is lending its characters to the popular mobile game Yahtzee with Buddies to appeal to its key audience as part of a multifaceted campaign on trending applications.
Yes, app marketers, you do need a message center
Published: July 21, 2016
By Melinda Krueger

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

Big mistakes that app marketers make daily
Published: July 20, 2016
By Jonathan Pelosi

If you are a marketer or retailer with applications, I have some bad news for you.

Top 5 must-haves in your mobile apps
Published: July 19, 2016
By Kevin Nix

Aside from the aesthetics, what specific functions should an app absolutely include?

Huffington Post vies for millennials' attention with VR and emojis
Published: July 15, 2016
Huffington Post is taking a strong stance on appealing to mobile-first consumers by upgrading its application to include virtual reality content and launching a comical sticker pack in relation to the presidential election.
Mobile Minutes: Shyft gains traction; Planet of the Apps; In-flight entertainment; ABC streaming remains free
Published: July 14, 2016
Today in mobile marketing – Starbucks baristas want control over their hours. There's an app for that; Apple calls for developers to star in reality show Planet of the Apps; Virtual reality and Netflix: The future of in-flight entertainment is coming; ABC relaunches free streaming service with 7 short-form originals, full seasons of 38 older shows.
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