Total Results: 519Displaying: 11 - 20
- 6 key reasons why a new app fails
- Published: September 18, 2015
- By Pierre Barbeau
Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014).
- New in-store shopping experience: How retailers can drive sales with apps
- Published: September 15, 2015
- By Robi Ganguly
Even if mobile apps are not generating in-app revenue, retailers cannot ignore the value that retail apps provide their customers.
- Apple’s app story gets bigger with universal reach across iPhone, iPad, Apple TV
- Published: September 10, 2015
- In the latest reflection of how applications continue to gain influence, a series of announcements from Apple yesterday means that developers can create universal apps that save data across the new iPhone, iPad and Apple TV devices for a consistent and immersive user experience.
- IHeartMedia mines app user history for better messaging
- Published: August 24, 2015
- IHeartMedia is driving engagement with mobile application users through interactive response-driven tactics, proving how data and in-app messaging can work together to increase use.
- Ralph Lauren challenges wearable brands with tech shirt
- Published: August 21, 2015
- Ralph Lauren announced it is entering the wearable tech competition, launching a fitness technology shirt paired with a mobile application to coincide with its athletic apparel promotion, steepening the challenge for physical tracking technology brands.
- Bravo, E!, Oxygen celebrate fans by lifting Dubsmash videos
- Published: August 20, 2015
- Cable networks Bravo, E! and Oxygen are launching a social media call-to-action in partnership with Dubsmash, featuring fans’ videos on air and showcasing the impact that mobile has on television programming.
- Mobile Minutes: Sprint and iPhone; IBM’s rodent brain; Successful apps; Samsung’s advantage
- Published: August 18, 2015
- Today in mobile marketing – Sprint tries out an easy-upgrade iPhone pitch; IBM’s 'Rodent Brain' chip could make our phones hyper-smart; Revealed: Secret strategies of world’s most lucrative apps; Samsung’s new mobile payment system has one big advantage over Apple Pay.
- How the Apple Watch changes consumer shopping behavior
- Published: August 18, 2015
- By Josh Marti
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.
- Tidal attracts Prince fans with exclusive rights to new album
- Published: August 11, 2015
- Musical artist Prince is releasing a new album exclusively on the streaming platform Tidal, helping to raise its profile as musicians become increasingly disgruntled with streaming services.
- Ads for apps flood TV but ROI remains unproven
- Published: August 10, 2015
- There has been a deluge of television ads hawking brand applications in 2015, but while the strategy speaks to the competition in this space, not everyone agrees TV is the best support strategy.