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Tag: apps


Total Results: 591

   Displaying: 11 - 20

How to launch an effective cost-per-install app campaign
Published: September 14, 2016
By Tom Desaulniers

Installs are quickly becoming the ultimate mobile currency and with apps becoming an integral strategy for most of the world’s largest brands, this trend will only increase.

General Mills unveils Box Top collection app to encourage mobile fundraising
Published: September 9, 2016
General Mills’ popular Box Tops fundraising campaign is getting a mobile makeover this fall with the release of the new Box Tops Bonus application.

5 ways to localize apps and build brand loyalty
Published: September 9, 2016
By Clint Poole

The next person who downloads your app could be located anywhere and will expect a seamless, tailored experience regardless of language. Mobile app localization is no longer a nice-to-have, but a necessity.

How 6 apps took their technologies mainstream
Published: September 2, 2016
By Ken Weiner

The phenomenon of a technology struggling for relevance only to have one product or implementation spark a fire and suddenly find widespread adoption is not unique.

Fossil angles for stronger wearables focus with fashion-conscious smartwatches
Published: September 1, 2016
Accessories brand Fossil is hoping to fully permeate the wearables realm with a new line of hybrid smartwatches that merge fashion with smart connectivity, enabling wearers to leverage features such as sleep monitoring and activity tracking.
Apple, app-ification and the power of chatbots
Published: August 27, 2016
By Asaf Amir

Undoubtedly, chatbots are becoming increasingly pervasive, and they will continue to optimize how publishers and brands communicate and develop relationships with their audience.

Why behavior matters more than thought leadership
Published: August 25, 2016
By Liraz Margalit

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

Under Armour recruits runners with emotional mobile video, social sharing
Published: August 23, 2016
Under Armour is attempting to create an emotional bond with consumers through a heartfelt mobile video campaign that emphasizes the passion it takes to be a runner paired with a social media contest in which participants prove their love of running.
Building engaging and secure mobile apps
Published: August 9, 2016
By Pavel Novik

The more personal data that marketers obtain, the better they can serve their users. However, users do not typically have much desire to help them.

Google's Zagat app makes lunching easier with personalized recommendations
Published: July 28, 2016
Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalized recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches.
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