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Tag: apps

Total Results: 519

   Displaying: 11 - 20

6 key reasons why a new app fails
Published: September 18, 2015
By Pierre Barbeau

Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014).

New in-store shopping experience: How retailers can drive sales with apps
Published: September 15, 2015
By Robi Ganguly

Even if mobile apps are not generating in-app revenue, retailers cannot ignore the value that retail apps provide their customers.

Apple’s app story gets bigger with universal reach across iPhone, iPad, Apple TV
Published: September 10, 2015
In the latest reflection of how applications continue to gain influence, a series of announcements from Apple yesterday means that developers can create universal apps that save data across the new iPhone, iPad and Apple TV devices for a consistent and immersive user experience.
IHeartMedia mines app user history for better messaging
Published: August 24, 2015
IHeartMedia is driving engagement with mobile application users through interactive response-driven tactics, proving how data and in-app messaging can work together to increase use.

Ralph Lauren challenges wearable brands with tech shirt
Published: August 21, 2015
Ralph Lauren announced it is entering the wearable tech competition, launching a fitness technology shirt paired with a mobile application to coincide with its athletic apparel promotion, steepening the challenge for physical tracking technology brands.
Bravo, E!, Oxygen celebrate fans by lifting Dubsmash videos
Published: August 20, 2015
Cable networks Bravo, E! and Oxygen are launching a social media call-to-action in partnership with Dubsmash, featuring fans’ videos on air and showcasing the impact that mobile has on television programming.
Mobile Minutes: Sprint and iPhone; IBM’s rodent brain; Successful apps; Samsung’s advantage
Published: August 18, 2015
Today in mobile marketing – Sprint tries out an easy-upgrade iPhone pitch; IBM’s 'Rodent Brain' chip could make our phones hyper-smart; Revealed: Secret strategies of world’s most lucrative apps; Samsung’s new mobile payment system has one big advantage over Apple Pay.
How the Apple Watch changes consumer shopping behavior
Published: August 18, 2015
By Josh Marti

As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.

Tidal attracts Prince fans with exclusive rights to new album
Published: August 11, 2015
Musical artist Prince is releasing a new album exclusively on the streaming platform Tidal, helping to raise its profile as musicians become increasingly disgruntled with streaming services.
Ads for apps flood TV but ROI remains unproven
Published: August 10, 2015
There has been a deluge of television ads hawking brand applications in 2015, but while the strategy speaks to the competition in this space, not everyone agrees TV is the best support strategy.
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