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Tag: apps


Total Results: 464

   Displaying: 11 - 20

Safelite fosters mobile companionship with self-serve capabilities
Published: August 6, 2014
Auto glass repair brand Safelite has launched an improved Web site experience that includes reduced steps and faster functionality to obtain a price quote and schedule an appointment via mobile.
Information overload: The psychology of being connected 24/7
Published: August 6, 2014
By Adam Marchick

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

Beamly teams up with Android TV to drive media innovation
Published: July 22, 2014
Social television platform Beamly is facilitating a unified experience across all screens by teaming up with Android TV.
How sports leagues use iBeacons to complement in-stadium SMS
Published: July 16, 2014
Apple’s iBeacon technology increasingly excites marketers, especially those who see the technology as a way to drive responsive mobile experiences that delight visitors in sports stadiums and keep them loyal, but SMS still has an important role to play.
Freemium apps face pressure from regulators, paid app growth
Published: July 8, 2014
Amazon’s recent decision to not accept a settlement with the Federal Trade Commission over in-application purchases points to growing pressures facing freemium apps as regulators take a closer look at possible misuse and the market for paid apps becomes more clearly defined.
Mobile Minutes: Yahoo Aviate, mobile malware, parking apps ban, domain names
Published: June 25, 2014
Today in mobile marketing - Yahoo Aviate is latest mobile push, with release today; Mobile malware is on the rise, McAfee report reveals; San Francisco plans to ban certain parking apps; Web naming group pushes ahead on governance transition.
Garmin slashes app pricing to better compete against Google
Published: June 18, 2014
Garmin Ltd.’s unveiling of a new $1.99 mobile navigation application is a move to prevent further erosion of its relevance as customers embrace smartphone navigation apps.
Smartphones poised to replace onboard devices for monitoring drivers’ capabilities
Published: June 17, 2014
Allstate Insurance Co. has launched a second usage-based mobile application as auto insurers increasingly look to monitor policyholders’ experiences through their smartphones.
Major retailers are missing out on mobile revenue
Published: May 23, 2014
By Ezra Siegel

According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.

Where mobile fits in the marketing funnel sandwich
Published: May 19, 2014
By Alon Even

The core of mobile's power is in its ability to drive sales in the context of the marketing funnel.

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