Tag: apps

Total Results: 405

Mobile apps and the year of adaptation

Published: March 1, 2013

By Tatyana Mahlaeva

With the continued high demand for mobile apps, marketers, retailers and developers in 2013 will be faced with many challenges and opportunities, mostly associated with new devices or new versions of existing devices.

Luxury hoteliers’ mobile apps become adolescents

Published: February 20, 2013

By Carol Banks Setter

Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.

Key factors to consider in mobile strategy goals

Published: February 13, 2013

By Tarun Nimmagadda

As you assemble the goals for your mobile strategy, be sure to map them back to your digital strategy within a mobile context.

Brooklyn Nets shoot for real-time mobile engagement

Published: February 5, 2013

The Brooklyn Nets is ramping up its mobile strategy with a couple of mobile applications that not only put fans closer to their favorite team, but also serve as an in-stadium guide.

TV Guide sees more than 2.5M monthly users on iOS, Android apps

Published: February 4, 2013

Smartphones and tablets are driving growth for TV Guide, as well as bringing in new audiences and advertisers.

Race on for intuitive mobile travel apps

Published: February 1, 2013

By Gregory Abbott

The wealth of consumer data continues to build behind the scenes in the travel industry as consumers freely share personal information via online forms, social networking, customer service interactions and other digital communications.

ESPN hops on BlackBerry 10 bandwagon with mobile app

Published: January 31, 2013

ESPN has launched its ScoreCenter mobile application on the BlackBerry 10 platform as part of the company’s ongoing effort to reach consumers no matter what device they are using.

Finding what works in mobile marketing

Published: January 14, 2013

By Chris Luck

Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.

Announcing winners of the 2012 Mobile Marketer Awards

Published: January 2, 2013

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

Starbucks is 2012 Mobile Marketer of the Year

Published: December 31, 2012

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.