Tag: apps
Total Results: 319
Displaying: 21 - 30- Citi Habitats drives app downloads via mobile email ads
- Published: September 27, 2011
- A recent mobile email campaign from real estate company Citi Habitats to drive awareness for its mobile applications resulted in approximately 400 app downloads.
- Taking marketing campaign integration a step further with mobile commerce
- Published: September 14, 2011
- By Cynthia Fedor
Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research.
- Beck’s multichannel mobile effort connects physical and digital worlds
- Published: September 12, 2011
- Brewer Beck’s is pulling out all the mobile bells and whistles for a three-year promotion that taps into culturally-aware consumers by discovering up-and-coming artists.
- Do messaging apps pose a threat to carriers and marketers?
- Published: September 12, 2011
- While a growing number of mobile players are tapping into SMS via messaging applications, it remains to be seen what kind of impact these moves will have on carriers and marketers.
- Hurricane Irene creates whirlwind of mobile traffic
- Published: September 8, 2011
- Irene created a storm of mobile Web and app traffic as consumers experiencing the natural disaster flooded the mobile Internet and the app stores to search for news and information regarding the hurricane.
- Why a mobile CRM strategy is key
- Published: September 6, 2011
- By Jon Jackson
It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.
- Bloomberg Sports enhances mobile apps to further engage sports fans
- Published: September 2, 2011
- Bloomberg Sports is ramping up its mobile applications with deep analytic features in time for football season.
- Tips for business-to-business mobile marketing
- Published: August 29, 2011
- By Gordon Plutsky
Business-to-business marketers should be thinking about mobile apps as customer relationship marketing tools that literally follow the customer throughout their day.
- Best practice for mobile apps
- Published: August 23, 2011
- By Jeannette Kocsis
Mobile apps are becoming so commonplace that brands are being evaluated by consumers based on whether they have an app and how good or bad it is.
- Mobile apps as part of a short-term campaign
- Published: August 22, 2011
- By Magnus Kern
Is there anything wrong with 1 million people using your app only once?
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