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Tag: apps


Total Results: 571

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XO Group sees 50pc of readers on mobile following extensive transformation
Published: May 11, 2016
NEW YORK – The CEO of media company XO Group said at the MMA Mobile Marketing Leadership Forum that a drastic shift to appeal to mobile-first consumers resulted in a two-month retention for 50 percent of mobile readers for The Knot.
The Bump's mobile app evolves to enhance millennial engagement
Published: May 4, 2016
XO Group’s baby-focused publication, The Bump, has relaunched its mobile application to keep up with millennial parents' evolving mobile needs via a new interaction model and programmatic strategy.
Mobile apps vs. mobile Web: Do you have to choose?
Published: May 2, 2016
By Ajay Kapur

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

CNN values data in politics news app for digestible consumption
Published: April 29, 2016
CNN has developed a standalone application for users wanting to get an in-depth look at politics and the 2016 election, with a data-driven experience that aims to provide an independent experience from its Web site and on-air content.
Quantifying effective mobile user experiences
Published: April 25, 2016
By Yoram Mizrachi

A Forrester study reports that half of users' state they would uninstall an app that they classify as poor and would be less willing to interact with the company's Web site or on social media.

Programmatic's, native video's acceptance grows among marketers: Shazam exec
Published: April 12, 2016
NEW YORK – Marketers interested in providing valuable experiences on mobile are embracing programmatic and native video in growing numbers, according to a Shazam executive at the 2016 IAB Mobile Marketplace.
Forgetting user engagement during app development leads to failure
Published: April 12, 2016
By David Galante

We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why?

Moving from passive to interactive viewership with apps
Published: April 4, 2016
By Lahary Ravuri

Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.

Red Bull targets photophiles with first brand account on 500px
Published: March 31, 2016
Sports and lifestyle media brand Red Bull Media House is the first marketer to tap into the potential of photography community application 500px with a verified account for sharing its high-quality images with fans.
Are chatbots the next big step forward for mobile marketing?
Published: March 29, 2016
Microsoft’s recent chatbot disaster notwithstanding, an explosion of relatively easy-to-develop messaging interfaces is expected this year as marketers look to capitalize on the time spent in Facebook Messenger, Kik and other similar apps.
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