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Tag: apps


Total Results: 506

   Displaying: 21 - 30

Mary Meeker spotlights messaging apps’ potential as central communications hubs
Published: May 29, 2015
Kleiner Perkins partner Mary Meeker’s annual Internet Trends report forecasts that messaging applications such as WhatsApp, Facebook Messenger and Snapchat have the potential to become central communications hubs as they quickly grow and expand.
Real-time app analytics uncover the why behind mobile metrics
Published: May 15, 2015
By Alon Even

It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.

Unilever's Degree races into Apple Watch marketing with fitness campaign
Published: April 27, 2015
Unilever's Degree deodorant brand is supporting its sponsorship of a new fitness application, Sweat This Not That, with a 30-day challenge on the Apple Watch, suggesting that brands are looking to wearables marketing to connect with consumers on an-going basis through everyday activities such as working out.
3 use cases for A/B testing on mobile
Published: April 21, 2015
By Lynn Wang

A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.

Apps are key to a meaningful user-centric mobile strategy
Published: April 13, 2015
By Peter Eckert

Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”

Engagement to monetization: Improving mobile marketing ROI
Published: March 27, 2015
By Nate Smith

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

Why Meerkat may have an edge over Instagram and Vine for brands
Published: March 23, 2015
New live-streaming video application Meerkat became a marketing sensation right after its launch because it connects brands and consumers in real-time without delay. In the process, it has alienated Twitter and posed a serious challenge to Instagram and Vine. But should that faze brands?
App agility: Why marketers need to empower employees with intelligent mobile apps
Published: March 23, 2015
By David Spear

When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?

Brands weigh pros and cons of global vs. localized apps
Published: March 11, 2015
As smartphone adoption grows worldwide, big brands such as McDonald’s are eyeing global mobile applications, but do the benefits of having a single app team outweigh the cons of longer lead times?
Google's updated flight-search tool spikes fear among booking apps
Published: March 2, 2015
Google is making a stronger stake in the mobile travel sector by rolling out an updated flight-search tool that will enable consumers to use their mobile devices to search for fare prices and a slew of flight options and may cut into the crowded sector of booking applications.
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