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Tag: apps


Total Results: 498

   Displaying: 21 - 30

Brands weigh pros and cons of global vs. localized apps
Published: March 11, 2015
As smartphone adoption grows worldwide, big brands such as McDonald’s are eyeing global mobile applications, but do the benefits of having a single app team outweigh the cons of longer lead times?
Google's updated flight-search tool spikes fear among booking apps
Published: March 2, 2015
Google is making a stronger stake in the mobile travel sector by rolling out an updated flight-search tool that will enable consumers to use their mobile devices to search for fare prices and a slew of flight options and may cut into the crowded sector of booking applications.
Tourism organizations' uninspired mobile strategies promise bad trip
Published: February 17, 2015
Despite many cities and states rolling out standalone mobile applications designed to ramp up tourism and awareness of landmarks, experts believe that they lack the full functionality needed to survive in the competitive travel space, although this may be mitigated by tapping beacon and geo-targeting technology.
Technology and touchdowns: How mobile is changing the game
Published: January 30, 2015
By Lahary Ravuri

It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.

5 trends in mobile business apps in 2015
Published: January 23, 2015
By Drew Babik

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

Sport.com seeks measureable ads for retention, acquisition
Published: December 26, 2014
Sport.com is using a new ad platform that measures retention, acquisition, ROI and more in a quest to accrue sales.
In-store cognitive apps will solve retail’s biggest challenge
Published: December 25, 2014
By Alex Sbardella

By Rodney Bryant

Have you ever been shopping in a retail store and known more about a product than the sales assistant?

Mobile Minutes: OnePlus One smartphone; Southwest and Beats; tackling not-spots; German healthcare apps
Published: November 6, 2014
Today in mobile marketing - OnePlus One smartphone: Awesome, cheap, and nearly impossible to buy; How Southwest offers free Beats music without killing in-flight Wi-Fi; Britain wants mobile phone operators to tackle not-spots; For German healthcare apps, U.S. data rules are hard to swallow.
6 mobile holiday must-haves to eliminate friction
Published: October 30, 2014
By Melinda Krueger

We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.

3 keys for brands to sustain the mobile app strategy
Published: October 27, 2014
By Loni Stark

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

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