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Tag: apps


Total Results: 469

   Displaying: 31 - 40

Movie chain apps halt entertainment brands’ Beacon debut
Published: March 18, 2014
Beacons and hyperlocal mobile technology offer entertainment brands a significant opportunity to build loyalty programs and upsell moviegoers, but marketers will need to latch onto the movie chains themselves to establish the brand recognition and scale that theaters have already achieved.
Why managing an app should be as easy as a Web site
Published: March 18, 2014
By Bob Moul

Retailers should apply technology that makes it as easy to manage mobile applications as it is to manage today’s Web sites.

WhatsApp adding voice services potentially cuts out carriers
Published: February 25, 2014
While WhatsApp’s move to add voice services could further deteriorate wireless carriers’ revenues, the popular messaging app and its soon-to-be owner Facebook are positioning themselves as partners to carriers.

Facebook, Google land blows against wireless carriers, undercutting their role
Published: February 21, 2014
It has been a bad week for wireless carriers, with moves by MasterCard and Visa likely to diminish their role in mobile payments while Facebook’s WhatsApp acquisition pushes carriers farther to the sidelines of mobile messaging.
"Leaky apps" controversy will force developer stance on privacy
Published: January 29, 2014
Recent revelations on the actions of the National Security Agency could add to the pressure that mobile developers are facing when it comes to standardizing security measures.
Tic Tac sees nearly 50pc increase in CTR with transition screens
Published: January 29, 2014
A recent Tic Tac mobile advertising campaign leveraged transition screens to provide a context for why users were seeing an ad, helping to drive up the click-through rate to the brand’s mobile site by nearly 50 percent.

Pingjam shuts down after Google deletes apps with its SDK
Published: January 28, 2014
The Google Play application store is becoming a less friendly environment for developers, as evidenced by hyperlocal advertising platform Pingjam shutting down following the deletion of more than 1,000 apps leveraging its SDK.
Getting more personal through the iBeacon Economy
Published: January 28, 2014
By Tobias Dengel

Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.

Mobile apps inspire next phase of retail personalization
Published: January 24, 2014
By Kevin Walker

Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.

Sears bets on fitness apps, wearables to propel loyalty program
Published: January 9, 2014
Sears is taking an out-of-the-box approach to building up its loyalty program with a new initiative that turns consumers’ fitness achievements into loyalty points.