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Tag: apps


Total Results: 471

   Displaying: 31 - 40

How messaging apps can monetize their platforms
Published: March 20, 2014
By Sean O'Brien

As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.

Move to native ads fuels full-length mobile video growth
Published: March 19, 2014
Once reserved for short clips, big brands including General Mills and Pepsi are betting on full-length mobile video as consumers increasingly become more comfortable watching content on their smartphones and tablets.
Movie chain apps halt entertainment brands’ Beacon debut
Published: March 18, 2014
Beacons and hyperlocal mobile technology offer entertainment brands a significant opportunity to build loyalty programs and upsell moviegoers, but marketers will need to latch onto the movie chains themselves to establish the brand recognition and scale that theaters have already achieved.
Why managing an app should be as easy as a Web site
Published: March 18, 2014
By Bob Moul

Retailers should apply technology that makes it as easy to manage mobile applications as it is to manage today’s Web sites.

WhatsApp adding voice services potentially cuts out carriers
Published: February 25, 2014
While WhatsApp’s move to add voice services could further deteriorate wireless carriers’ revenues, the popular messaging app and its soon-to-be owner Facebook are positioning themselves as partners to carriers.

Facebook, Google land blows against wireless carriers, undercutting their role
Published: February 21, 2014
It has been a bad week for wireless carriers, with moves by MasterCard and Visa likely to diminish their role in mobile payments while Facebook’s WhatsApp acquisition pushes carriers farther to the sidelines of mobile messaging.
"Leaky apps" controversy will force developer stance on privacy
Published: January 29, 2014
Recent revelations on the actions of the National Security Agency could add to the pressure that mobile developers are facing when it comes to standardizing security measures.
Tic Tac sees nearly 50pc increase in CTR with transition screens
Published: January 29, 2014
A recent Tic Tac mobile advertising campaign leveraged transition screens to provide a context for why users were seeing an ad, helping to drive up the click-through rate to the brand’s mobile site by nearly 50 percent.

Pingjam shuts down after Google deletes apps with its SDK
Published: January 28, 2014
The Google Play application store is becoming a less friendly environment for developers, as evidenced by hyperlocal advertising platform Pingjam shutting down following the deletion of more than 1,000 apps leveraging its SDK.
Getting more personal through the iBeacon Economy
Published: January 28, 2014
By Tobias Dengel

Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.

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