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Tag: apps


Total Results: 562

   Displaying: 31 - 40

Android’s great untapped marketing potential
Published: January 20, 2016
By Ramgopal Vidyanand

Many still consider ad networks to be in an amateur state, and mobile marketing in its infancy. Over the coming years, the marketing community will be able to leverage greater value from information gleaned from users’ mobile devices, enabling more precise and effective marketing than ever before.

Mobile Minutes: Facebook eyes Android battle; Samsung smartwatch for iOS; Messaging apps; Grindr and fashion
Published: January 7, 2016
Today in mobile marketing – Facebook eyes an Android end run around Google; Samsung makes Gear S2 smartwatch work with Apple’s iOS; Developers of messaging apps reach fewer users, win more fans; Grindr, the gay dating app, hooks up with fashion.
AccuWeather works in tandem with Android developers to revitalize app
Published: January 6, 2016
AccuWeather worked closely with Android team members to create an application that is effectively optimized for the multitude of devices built on the mobile operating system.
Why messaging apps saw the biggest mobile wins in 2015
Published: December 29, 2015
While innovations such as digital payments and new social media networks gained plenty of traction this year, messaging applications were the real winners in mobile, thanks to adaptability that yielded features such as money transfers and ordering Uber rides.
National Enquirer brings tabloids to mobile with a new app
Published: December 15, 2015
American Media's new mobile application for the National Enquirer focuses heavily on image-based stories and exhibits publishing's close connection with mobile in today's market.
Nike exercises mobile strength with high school football competition app
Published: December 10, 2015
Nike is modernizing high school sports with a new mobile application that acts as a digital athletic competition for students to win a chance to attend The Opening at Nike's headquarters.
Prudential partners with MapMyFitness for 4.01K retirement race
Published: December 3, 2015
Prudential is helping customers plan for a healthy future both physically and financially with a contest that leverages mobile fitness application MapMyFitness to drive interest in 401ks and running 4.01 kilometers.
Should SMS be taken more seriously for mobile app engagement?
Published: November 24, 2015
By Brian Heikes

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

Sharing economy apps miss opportunity by overlooking moms: report
Published: November 23, 2015
On-demand service and sharing economy applications are missing out on a significant revenue opportunity by not targeting mothers in advertising campaigns, with many claiming they are interested in, but unaware of, these companies, according to a new report.
3 factors to consider when evaluating an app idea
Published: November 12, 2015
By Lahary Ravuri

The case for mobile is evident, and what is more important than ever is how to stand out amidst the 1.6 million apps in Google Play and 1.5 million apps in the AppStore (as of July 2015). Battling for attention means staying ahead of the curve and knowing how to give users what they want.

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