Tag: apps

Total Results: 405

Mobile experiences are quickly falling short of consumer expectations: Forrester

Published: October 17, 2012

Ebusiness professionals who do not take a longer-term approach to mobile will see their efforts fall short, according to a new report from Forrester Research.

45pc of smartphone owners use OTT messaging apps: report

Published: October 9, 2012

More than 45 percent of smartphone users take advantage of instant messaging and over-the-top messaging services in addition to using SMS, according to a new report from Analysys Mason.

What you need to know about HTML5 vs. native apps

Published: October 2, 2012

By Kris Ostrowka

With the debate between the HTML5 and native app methodologies raging across the mobile and marketer communities, you might be left wondering whether there is a middle ground.

Mobile apps: Speak consumers’ languages or risk losing commerce opportunities

Published: September 25, 2012

By Atul Tulshibagwale

If you do not provide your mobile applications in other languages, you risk potentially missing out on valuable commerce opportunities.

Become a Very Important App with iPhone 5’s new fifth row

Published: September 19, 2012

By Morris Martin

By being selected as one of the VIAs, a consumer has identified your app as crossing over the velvet rope, making it consciously or subconsciously part of their daily lives.

Are Facebook’s problems with HTML5 an anomaly?

Published: September 17, 2012

While companies have quickly embraced HTML5 technology over the past couple of years as a way to provide app-like experiences on the mobile Web, not all have had the same success, pointing to the need for a better understanding of when and where not to use the technology.

USA Today makes bigger push into digital with platform redesign

Published: September 17, 2012

USA Today is giving its Web site and mobile applications a fresh new look as the company invests further in print media, with a bigger focus on digital products as well.

Bloomberg aims to drive readership with new iPad app

Published: September 13, 2012

Bloomberg has rolled out a new magazine iPad application that offers readers exclusive content, including video and interactive graphics.

App discovery still an ongoing struggle for marketers

Published: September 10, 2012

App discovery is still a critical challenge for marketers to overcome and many are struggling with how to best solve the problem.

Getting the most from your mobile initiatives

Published: September 7, 2012

By Christopher Willis

There is a pattern we have seen with marketers that have edged into enterprise mobile applications which holds promise, but falls short of exploiting the power of mobility.