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Tag: apps


Total Results: 464

   Displaying: 31 - 40

Tic Tac sees nearly 50pc increase in CTR with transition screens
Published: January 29, 2014
A recent Tic Tac mobile advertising campaign leveraged transition screens to provide a context for why users were seeing an ad, helping to drive up the click-through rate to the brand’s mobile site by nearly 50 percent.

Pingjam shuts down after Google deletes apps with its SDK
Published: January 28, 2014
The Google Play application store is becoming a less friendly environment for developers, as evidenced by hyperlocal advertising platform Pingjam shutting down following the deletion of more than 1,000 apps leveraging its SDK.
Getting more personal through the iBeacon Economy
Published: January 28, 2014
By Tobias Dengel

Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.

Mobile apps inspire next phase of retail personalization
Published: January 24, 2014
By Kevin Walker

Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.

Sears bets on fitness apps, wearables to propel loyalty program
Published: January 9, 2014
Sears is taking an out-of-the-box approach to building up its loyalty program with a new initiative that turns consumers’ fitness achievements into loyalty points.
American Girl app enhances interactive play for newest doll
Published: January 6, 2014
American Girl's latest doll has its own mobile application to address a growing population of digital native young girls.
Target specific audience for app success: report
Published: January 2, 2014
As the mobile application market matures, marketers will need to hone in on a specific target audience to create and refine apps that work for that particular group of users, according to a new report from Flurry.
How to handle mobile app customer service and support
Published: November 15, 2013
By Abhinash Tripathy

As the mobile-application user base grows, so does the volume of trouble tickets: the emails, phone calls, tweets and other messages from users who are confused or upset.

How iOS7 and the new iPhones will affect mobile and digital campaigns
Published: November 6, 2013
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How iOS7 and the new iPhones will affect mobile and digital campaigns
Published: November 6, 2013
By Florian Lutz

A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.

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