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Tag: apps


Total Results: 562

   Displaying: 41 - 50

Mobile Minutes: Cost of mobile convenience; Reddit borrows from Netflix; YouTube’s VR plan; Bitcoin frenzy redux
Published: November 6, 2015
Today in mobile marketing – The high price of delivery app convenience; Say hi to Reddit, the budding Netflix wannabe; YouTube’s grand plan to make VR accessible to everybody; Bitcoin frenzy back as epic bust fades.
How to reach the always-on, app-centric millennial audience
Published: October 26, 2015
By Jason Patton

I have a challenge for you – if you do not use Snapchat or WeChat, you and a friend sign up for one month and start communicating with each other solely over that platform. By doing this, you will quickly begin to understand the ways in which millennials receive and send messages.

Mobile Minutes: Unbound Commerce buys Apptive; Facebook drains batteries; Free Google apps; Square’s addition
Published: October 20, 2015
Today in mobile marketing – Mobile shopping firm Unbound Commerce acquires Apptive, based in Austin; Users complain Facebook is causing iPhone batteries to drain; Google offering free Apps for Work to some customers; Yahoo's Reses leaves to join Jack Dorsey's Square before IPO.
Orbitz chooses in-app challenge over interruptive ads
Published: October 12, 2015
Orbitz is rewarding users for posting their best vacation moments in the new mobile application Mibi, reflecting how marketers are moving away from disruptive advertising and focusing on enticing consumers with content that interests them.
Unilever showcases multinational reach of emojis with Wall’s keyboard
Published: October 7, 2015
Unilever’s ice cream brand Wall’s is putting itself at the heart of young adults’ conversations in multiple countries with an emoji keyboard that focuses on interactive brand engagement as opposed to interruptive advertising.
MLB brings fans together with baseball-devoted social media app
Published: October 7, 2015
Major League Baseball continues its efforts to provide fans with fully immersive digital experiences through a new mobile application named MLB Fans that acts as a social haven where users can connect with related content.
How brands can identify an audience to drive from awareness to transaction
Published: October 7, 2015
By Mahi de Silva

The app install and re-engagement market, which now constitutes about 30 percent of the mobile ad market as a whole, is starting to educate mobile marketers to consider scale, quality and longevity – and that the quality of a user really does matter.

Fandango turns focus to innovating in-theater experiences via mobile
Published: October 6, 2015
Digital movie ticketing service Fandango is boosting efforts to become a one-stop application for film content and entertainment services with a new innovation lab focused on ways to link viewers to film screens at theater locations.
Native app or mobile Web: Where do consumers spend more money?
Published: October 5, 2015
By Ari Weil

By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?

Apple Watch app development slows as benefits prove elusive: report
Published: October 1, 2015
Marketers are taking a slower approach to developing Apple Watch applications as the benefits of doing so are not apparent yet, and those that do foray into the technology must set clear goals before jumping into production, according to new research from Strategy Analytics.
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