Tag: apps

Total Results: 319

The correct relationship between apps, mobile Web sites and Web sites

Published: July 21, 2011

By Alan S. Knitowski

Going mobile and engaging your audience anywhere and anytime is not about extending an Internet Web site to a mobile Web site and onward to a mobile app.

6 tips to make your Web site mobile-friendly

Published: July 20, 2011

By Diane Buzzeo

How to make the retailer’s site friendly to mobile users as more interactions and transactions migrate to mobile sites and applications?

Five questions to ask before starting a mobile development project

Published: July 19, 2011

By Paulo Camara

Developing apps for mobile is different than the Web. While the reason for creating them may be similar, before you engage in a mobile project, you need to ask key questions.

NHL mobile app popular with fans during game time

Published: July 15, 2011

The NHL is readying several enhancements to its mobile digital content strategy for the upcoming hockey season following the success of its first season.

Why QR codes and mobile apps fail

Published: July 15, 2011

By Lauren DeLisa Coleman

Too often brands and marketers are quietly chanting troubling, false mantras targeted at two particularly powerful elements from the mobile marketing tool chest.

CBS interacts with Star Trek fans via iPad app

Published: July 14, 2011

CBS Interactive is engaging fans of the Star Trek television franchise via an iPad application that resembles devices in the series.

Betty Crocker expands mobile repertoire with Windows Phone app

Published: July 11, 2011

General Mills is giving cooking enthusiasts thousands of recipe ideas via its Betty Crocker Cookbook for Windows Phone application.

Rosetta Stone expands iPad presence to corporate, government customers

Published: June 28, 2011

Language-learning software company Rosetta Stone is expanding its on-the-go coursework capabilities for corporate and government consumers via an iPad application.

Ford integrates mobile apps to 10 new vehicles, promotes safe driving

Published: June 23, 2011

Ford Motor Co. has expanded its mobile capabilities to 10 new vehicle models via sync features that let consumers use the application while driving.

Martha Stewart Omnimedia increases summer readership via iPad, iPhone apps

Published: June 23, 2011

Martha Stewart Living Omnimedia Inc. has rolled out two new iPad applications and one iPhone app to cater to new and existing readers who want recipes ideas this summer.