Tag: apps

Total Results: 404

Updating the relationship between viewers, brands and broadcasters

Published: July 3, 2012

By
Justin Beere

You are probably too young to remember this—hell, I am too young to remember this—but in the beginning, television was free.

July 26 webinar: Understanding post-download app engagement and transactions

Published: July 2, 2012

Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.

4 main technologies underlying mobile commerce apps

Published: June 28, 2012

By
Andrew Mikesell

The question is not for which smartphones you will build an application, but which mobile technology works best for your app and users.

Could native apps disappear as HTML5 apps gain?

Published: June 26, 2012

As the user experience for part native, part Web-based apps continues to improve, marketers and developers are increasingly considering this hybrid solution a viable option for creating cross-platform app strategies.

Which is better – a branded or campaign-specific mobile app?

Published: June 25, 2012

When thinking about delving into mobile, application is usually one of the first words that comes to mind for brands. However, marketers need to think strategically before rolling out an app to see if a branded or campaign-specific version is best.

Facebook’s mobile strategy comes together with new monetization opportunities

Published: June 21, 2012

After a month of bad press focusing on Facebook’s struggling mobile strategy and its stock’s poor performance post an initial public offering, there were several developments this week suggesting that while the social media giant may be down, it certainly is not out.

4 tips for breathing new life into your mobile commerce app

Published: June 14, 2012

By
W. Sean Ford

With a little creativity and strategic thinking, you can make your mobile commerce app meet and exceed its expectations.

Moving from app cost per install to profit per install

Published: June 6, 2012

By
Dan Kimball

Not all application installs are created equally, so how do you pinpoint which installs are valuable to your business and move the needle on revenue?

Brand Watch: Why McDonald’s is in the fast lane

Published: June 1, 2012

Many fast food chains such as Pizza Hut, Subway and KFC have all embraced mobile. However, no one has continually made a big impact in the space as McDonald’s has done over the past year.

New ambient social apps enable brands to proactively connect with those nearby

Published: June 1, 2012

By
Jay Hawkinson

A new wave of location-based applications has arrived on the scene to cheers of being the “next big thing” by the tech community while instilling fear in others.