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Tag: apps


Total Results: 462

   Displaying: 51 - 60

Adaptable ads average 4x higher CTR than standard ads: report
Published: July 18, 2013
Advertisers are six times more likely to choose adaptable mobile ads rather than standard sizes and consumers are almost four times more likely to click on those ads as opposed to standard industry ads, according to a new study from Appsnack.
App marketers gain higher-value users via subcategories
Published: July 16, 2013
As the application market continues to grow, marketers are increasingly looking to rank well in smaller subcategories as a way to stand out in app stores.
IAB addresses cross-screen campaigns, mobile ad measurement with new standards
Published: July 16, 2013
While mobile advertising continues to grow, the experience for marketers and users is still not always what it could be, which is why the Interactive Advertising Bureau is diving in with a wide range of new standards that cover the mobile Web, applications and HTML5.

New York Times unveils mobile meter to balance out app user experience
Published: June 21, 2013
The New York Times is planning to meter its mobile applications and let readers access up to three articles a day across any section.
DailyCandy revamps site, mobile app to accomodate multiplatform readers
Published: June 18, 2013
NBCUniversal’s DailyCandy has unveiled a new multiplatform redesign that reaches across the company’s mobile application and site to help users discover more personalized content.
How to avoid major mobile traps
Published: June 18, 2013
By Darrell Benatar

We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.

Disney triggers app downloads via storytelling contest
Published: May 31, 2013
Disney is rolling out a summer campaign for its Learning products that not only encourages parents to download a mobile application, but also create a short video for a chance to win prizes.
Walmart exec: Customers do not care about channels
Published: May 23, 2013
LAS VEGAS – A Walmart executive at the CTIA 2013: Mobile Marketplace conference said that the mobile industry encompasses a variety of channels, but consumers do not care about that. Marketers need to focus on creating frictionless experiences that accommodate consumers throughout their shopping endeavors – no matter the channel they choose to use.
5 factors to consider when building an app
Published: April 26, 2013
By Marci Weisler

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.

Merits of the rewards-based advertising model
Published: April 18, 2013
By Andreas Vagelatos

Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.