Tag: apps

Total Results: 319

Procter & Gamble targets on-the-go women with beauty app

Published: June 16, 2011

Procter & Gamble has rolled out a beauty application to help consumers find answers to their hair, skin and beauty problems while on the go.

Shazam expands user engagement with LyricPlay feature

Published: June 16, 2011

Shazam is adding a new lyric feature to its premium Encore and RED applications to engage consumers with real-time technology.

What you don’t know about mobile marketing will kill you

Published: June 16, 2011

By Robert Carroll

How can we increase the chances of genius and separate the mobile hype from the very real need to engage our current and potential customers wherever and whenever they choose?

Financial Times bypasses Apple's App Store with browser-based application

Published: June 15, 2011

The Financial Times is taking a different route to drive mobile subscriptions and has launched a browser-based application instead of making the content available via Apple's App Store.

Why apps must be free

Published: June 15, 2011

By Zephrin Lasker

Apps are growing fast – and every indicator points to the fact that they will grow even faster. However, this rate of growth can only be maintained if app developers are able to keep their apps free.

Clorox tackles product transparency with new mobile push

Published: June 13, 2011

Clorox Co. will amplify its mobile presence with the fall launch of a new iPhone application that answers curiosity on the ingredients that comprise its products.

Multichannel mobile strategy critical for successful Father's Day campaign

Published: June 8, 2011

Retailers will be making mobile a bigger part of their overall marketing outreach this Father’s Day as they experiment with new tactics and look to mobile to help drive in-store traffic and sales.

Why native apps have an edge over mobile Web

Published: June 8, 2011

By Jonathan Toland

Nearly all the applications in the Apple AppStore, Android Marketplace and BlackBerry App World are native applications, with 44 billion app downloads projected by 2016.

Ferrari-Carano Vineyards and Winery increases purchase intent via mobile apps, site

Published: June 7, 2011

Ferrari-Carano Vineyards and Winery is letting aficionados book tours or private tastings and make reservations via the company’s mobile-optimized site and applications.

The dirty little secret about mobile apps

Published: June 3, 2011

By Daniel Odio

After the first session, mobile app usage goes way down, becoming almost non-existent by day 90.