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Tag: apps


Total Results: 464

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NFL consolidates mobile efforts with revamped app
Published: August 8, 2013
The National Football League is taking its mobile initiatives up a notch with an application update that lets sports fans watch games, access team information and buy merchandise and tickets.
Golf Digest strengthens mobile content with app revamp
Published: July 26, 2013
Golf Digest has added mobile-specific content to its GolfLogix mobile application to create a more seamless experience for golfers.
Adaptable ads average 4x higher CTR than standard ads: report
Published: July 18, 2013
Advertisers are six times more likely to choose adaptable mobile ads rather than standard sizes and consumers are almost four times more likely to click on those ads as opposed to standard industry ads, according to a new study from Appsnack.
App marketers gain higher-value users via subcategories
Published: July 16, 2013
As the application market continues to grow, marketers are increasingly looking to rank well in smaller subcategories as a way to stand out in app stores.
IAB addresses cross-screen campaigns, mobile ad measurement with new standards
Published: July 16, 2013
While mobile advertising continues to grow, the experience for marketers and users is still not always what it could be, which is why the Interactive Advertising Bureau is diving in with a wide range of new standards that cover the mobile Web, applications and HTML5.

New York Times unveils mobile meter to balance out app user experience
Published: June 21, 2013
The New York Times is planning to meter its mobile applications and let readers access up to three articles a day across any section.
DailyCandy revamps site, mobile app to accomodate multiplatform readers
Published: June 18, 2013
NBCUniversal’s DailyCandy has unveiled a new multiplatform redesign that reaches across the company’s mobile application and site to help users discover more personalized content.
How to avoid major mobile traps
Published: June 18, 2013
By Darrell Benatar

We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.

Disney triggers app downloads via storytelling contest
Published: May 31, 2013
Disney is rolling out a summer campaign for its Learning products that not only encourages parents to download a mobile application, but also create a short video for a chance to win prizes.
Walmart exec: Customers do not care about channels
Published: May 23, 2013
LAS VEGAS – A Walmart executive at the CTIA 2013: Mobile Marketplace conference said that the mobile industry encompasses a variety of channels, but consumers do not care about that. Marketers need to focus on creating frictionless experiences that accommodate consumers throughout their shopping endeavors – no matter the channel they choose to use.
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