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Tag: apps


Total Results: 470

   Displaying: 61 - 70

IAB addresses cross-screen campaigns, mobile ad measurement with new standards
Published: July 16, 2013
While mobile advertising continues to grow, the experience for marketers and users is still not always what it could be, which is why the Interactive Advertising Bureau is diving in with a wide range of new standards that cover the mobile Web, applications and HTML5.

New York Times unveils mobile meter to balance out app user experience
Published: June 21, 2013
The New York Times is planning to meter its mobile applications and let readers access up to three articles a day across any section.
DailyCandy revamps site, mobile app to accomodate multiplatform readers
Published: June 18, 2013
NBCUniversal’s DailyCandy has unveiled a new multiplatform redesign that reaches across the company’s mobile application and site to help users discover more personalized content.
How to avoid major mobile traps
Published: June 18, 2013
By Darrell Benatar

We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.

Disney triggers app downloads via storytelling contest
Published: May 31, 2013
Disney is rolling out a summer campaign for its Learning products that not only encourages parents to download a mobile application, but also create a short video for a chance to win prizes.
Walmart exec: Customers do not care about channels
Published: May 23, 2013
LAS VEGAS – A Walmart executive at the CTIA 2013: Mobile Marketplace conference said that the mobile industry encompasses a variety of channels, but consumers do not care about that. Marketers need to focus on creating frictionless experiences that accommodate consumers throughout their shopping endeavors – no matter the channel they choose to use.
5 factors to consider when building an app
Published: April 26, 2013
By Marci Weisler

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.

Merits of the rewards-based advertising model
Published: April 18, 2013
By Andreas Vagelatos

Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.

Cutting through the noise in today’s saturated app market
Published: April 12, 2013
By Ian Schenkel

With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.

How to market HTML5 apps without the benefit of an app store
Published: April 10, 2013
Native and Web-based applications offer a variety of different pluses and minuses, including on the marketing front, with native apps benefitting from the awareness of app stores, while HTML5 apps offer greater reach and advertising potential.

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