Tag: apps

Total Results: 319

Blue Cross Blue Shield helps consumers make informed health decisions via mobile app

Published: June 1, 2011

Following the successful launch of its mobile-optimized site, Blue Cross Blue Shield of Florida is looking to provide members and non-members an enhanced experience via a new mobile application.

How to create new engagement for abandoned apps

Published: June 1, 2011

By Carol Setter

There I was, staring at my computer screen. Confused. Then it occurred to me, I was trying to find an iPad application – on my computer. My mobile life had collided with my computer life.

Bravo vies for increased viewership via Shazam partnership

Published: May 31, 2011

Cable television network Bravo is among several cable networks offering new mobile content this summer via a partnership with Shazam.

Vail Resorts engages skiers via multichannel mobile strategy

Published: May 27, 2011

Vail Resorts has rolled out a multichannel strategy that includes two mobile applications and an optimized site in an effort to engage its guests while they are staying there.

Mobile is HSN's fastest-growing channel: exec

Published: May 13, 2011

NEW YORK - An HSN executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said mobile is the retailer’s fastest-growing channel.

New Unilever app digitally records a night out

Published: May 11, 2011

Unilever has launched a new application for its Lynx/Axe deodorant brand that collects communications, including images, between friends and creates an automatic stream.

Changes to iTunes app ranking algorithm will have wide impact: experts

Published: May 5, 2011

ITunes is rumored to have made modifications to its App Store ranking algorithm, now taking into account qualitative information such as reviews and frequency of usage on top of download statistics, according to ABI Research.

PBS goes cross-platform with educational app distribution strategy

Published: May 3, 2011

PBS is bringing its Super Why brand to the Android platform via an application that helps kids learn while on the go.

National Geographic drives consumer engagement, revenues via mobile

Published: April 21, 2011

Nonprofit giant National Geographic Society is celebrating National Parks Week and Earth Day by expanding its portfolio of mobile applications.

Lexus targets tech-savvy affluent consumers via exclusive CNN app sponsorship

Published: April 20, 2011

Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.