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Tag: apps


Total Results: 470

   Displaying: 71 - 80

Chili’s flaunts mobile app, drives downloads through iAd campaign
Published: April 3, 2013
Restaurant chain Chili’s Grill & Bar has tapped Apple’s iAd network to help get the word out about its new mobile application and, ultimately, increase downloads.


Allrecipes: Mobile is big factor in driving global growth
Published: April 1, 2013
A recent survey from Allrecipes found that despite the many differences by country based on availability and pricing of data plans, 63 percent of global cooks find recipes online using an ever-evolving range of devices.
Why the lag in Android tablet apps?
Published: March 25, 2013
It is clear the Apple’s iPad is dominating the tablet marketplace, especially with the 300,000-plus device-specific mobile applications available. However, perhaps due in large part to fragmentation, marketers are not flocking to the Android market as quickly as they are for Apple.


Biology and the Off-Balance Sheet Showroom
Published: March 18, 2013
By Dave Sikora

Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.

California attorney general regulates mobile marketing privacy standards
Published: March 7, 2013
By Ken Kraetzer

Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.

Mobile apps and the year of adaptation
Published: March 1, 2013
By Tatyana Mahlaeva

With the continued high demand for mobile apps, marketers, retailers and developers in 2013 will be faced with many challenges and opportunities, mostly associated with new devices or new versions of existing devices.

Luxury hoteliers’ mobile apps become adolescents
Published: February 20, 2013
By Carol Banks Setter

Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.

Key factors to consider in mobile strategy goals
Published: February 13, 2013
By Tarun Nimmagadda

As you assemble the goals for your mobile strategy, be sure to map them back to your digital strategy within a mobile context.

Brooklyn Nets shoot for real-time mobile engagement
Published: February 5, 2013
The Brooklyn Nets is ramping up its mobile strategy with a couple of mobile applications that not only put fans closer to their favorite team, but also serve as an in-stadium guide.
TV Guide sees more than 2.5M monthly users on iOS, Android apps
Published: February 4, 2013
Smartphones and tablets are driving growth for TV Guide, as well as bringing in new audiences and advertisers.
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