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Tag: apps

Total Results: 494

   Displaying: 71 - 80

Migrating app marketing campaigns from online to mobile
Published: November 1, 2013
By Christian Henschel

When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.

How marketers can understand and maximize mobile data
Published: October 11, 2013
By Khurrum Malik

Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.

How mobile apps are reviving branded walled gardens
Published: September 23, 2013
By Dave Sikora

How is a retailer’s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed.

Nestlé builds brand with Bunny-fier photo app
Published: September 17, 2013
Nestlé is tapping into the hot mobile photo-sharing market with an application for Nesquik that makes the photo upload process more interactive.
Marketers use mobile crowdsourcing to supercharge apps
Published: September 3, 2013
Brands such as 7-Eleven are increasingly looking to leverage in-application reviews and feedback as a way to create stronger consumer-focused apps in the next iteration of their mobile strategies.
Mobile gaming apps spy on users to drive revenue: report
Published: August 30, 2013
Mobile gaming apps are routinely tracking users without their permission to gather real-time data, optimize the experience and drive in-app purchases, according to new report from the Center for Digital Democracy.

WeatherBug furthers Android investment with app update
Published: August 29, 2013
WeatherBug has updated its Android application with several new features to give consumers a more comprehensive experience with in-depth information.
Are apps bigger than the phone? How a paradigm shift is underway
Published: August 23, 2013
By Ludo Collin

From the GPS system to the fridge, from the car to the house, every single piece of hardware is undergoing deep transformation where the intelligence – the software – is extracted from the hardware and put out in the open for a third party to pitch in.

ESPN packs video content into app to target multitaskers
Published: August 20, 2013
ESPN has revamped its popular WatchESPN application with new features that let consumers multitask while watching their favorite sports programming.
4 use cases for personalized push notifications
Published: August 13, 2013
By Mickael Bentz

There are four different use cases for personalized push notifications, each offering a unique opportunity to reach consumers in real-time via their mobile devices.

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