Tag: apps

Total Results: 319

Rock and Roll Hall of Fame showcases legendary exhibit via mobile app

Published: April 18, 2011

The Rock and Roll Hall of Fame and Museum Inc. has launched its first application for Apple’s iPad and iPhone to showcase the “Songs That Shaped Rock and Roll” interactive exhibit.

Branded mobile apps or group apps?

Published: April 18, 2011

By David Thomas and Kenneth H. Traub

By the end of 2014, Gartner forecasts there will be more than 185 billion applications downloaded since the launch of the first app store in July 2008.

Zippo debuts legendary virtual lighter app for Android with in-app purchasing

Published: April 14, 2011

Zippo has brought its Virtual Zippo Lighter application to Google’s Android Market after the iPhone version exceeded 14 million downloads and the Nokia version surpassed 2 million downloads.

Mobile Web vs. mobile app: When and why

Published: April 14, 2011

By Tony Long

Coming to a decision between the mobile Web and a standalone application means finding the right balance between three factors.

Century 21 drives engagement with mobile social gaming sponsorship

Published: April 13, 2011

Residential real estate sales franchise Century 21 Real Estate LLC is sponsoring ngmoco’s mobile game “We City” to drive consumer engagement with its brand.

Microsoft targets iPad users to expand Bing’s reach

Published: April 11, 2011

Microsoft has launched the Bing for iPad application in an attempt to expand the reach of its search engine by targeting Apple tablet users.

MTV, Conan, Zagat tap mobile social communities to increase fan engagement

Published: April 7, 2011

NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.

Social activity advertising outperforms banners by 11 times: appssavvy

Published: April 6, 2011

NEW YORK – Host of the Social Activity Summit appssavvy unveiled data factoring in level of engagement, conversion rates and cost that found paid search and social activity advertising to be the best-performing types of ads.

Media sector experiencing paradigm shift from online to mobile: panel

Published: April 6, 2011

NEW YORK – With each passing day, more sophisticated devices and delivery forms enable better mobile content publishing and advertising. However, there is no one-size-fits-all strategy.

Fox, Netflix expand multichannel digital content distribution deal

Published: April 5, 2011

Twentieth Century Fox and Netflix Inc. have expanded their non-exclusive digital distribution partnership to push new content across PCs, Macs, televisions and mobile devices.