Tag: apps

Total Results: 319

PepsiCo connects with job seekers via mobile to recruit top talent

Published: April 4, 2011

PepsiCo is using mobile technology to better recruit top talent and form meaningful connections with job seekers.

Chevy Silverado sponsors The Weather Channel’s first four-screen premiere

Published: April 4, 2011

General Motors Co.’s Chevrolet Silverado is the launch sponsor of The Weather Channel’s “From the Edge with Peter Lik,” a show that premiered March 31 across television, online, Apple’s iPad and mobile.

Why apps will reign in the era of content

Published: April 3, 2011

By Michael Colombo

While Web 2.0 delivered plenty of new tools and resources for creating and distributing content online, there was really only one new distribution channel – the browser. Not so now.

What are the hottest trends in mobile right now?

Published: April 1, 2011

The hot-button issues in mobile generating the most buzz at the moment include location-based services and marketing, the rise of mobile commerce and payments, as well as applications for smartphones and tablets.

Are Amazon’s spunky mobile plans meant to unseat Apple?

Published: March 31, 2011

Amazon’s debut of the Appstore for Android and Cloud Drive were the first major plays in the online retail giant’s game plan to become the biggest merchant of mobile content in the world.

FUBU’s Coogi claims 10pc of sales come from mobile

Published: March 31, 2011

An executive at FUBU’s Coogi said that his company is currently focusing on making the handheld experience more satisfying for customers, since 20 percent of its online traffic comes from mobile and 10 percent of sales come from the medium as well.

NBA to ramp up mobile content offerings for fan engagement

Published: March 29, 2011

The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.

Why are luxury brands only developing iPhone apps? - Luxury Daily

Published: March 29, 2011

Luxury Daily today - Why are luxury brands only developing iPhone apps?; Tod’s offers Italian short film on one condition: email, per favore.

Coca-Cola expands global smartphone and tablet strategy

Published: March 28, 2011

Coca-Cola Co. continues to roll out applications for both smartphones and tablets in various markets as a key element of its global consumer engagement strategy, a company executive revealed.

Will running Android apps be enough to help BlackBerry PlayBook compete?

Published: March 28, 2011

Research In Motion’s plans to expand the application ecosystem for the BlackBerry PlayBook by having the tablet support Android apps makes the device a more compelling canvas for advertisers. However, doubts about the PlayBook’s competitiveness linger.