Tag: apps

Total Results: 404

PBS Kids builds mobile strategy with apps, education program

Published: March 13, 2012

Public Broadcasting Network has rolled out two new mobile applications designed to help kids learn by playing mobile games.

Why the mobile Web – and not apps – is the best channel for sales

Published: March 12, 2012

By Michael Darnaud

The reality is that consumers have a hard time keeping track of multiple apps – not to mention having to update them periodically – and would much rather keep more space for music and photos on their smartphones.

Every push is marketing, whether you think so or not

Published: March 2, 2012

By Alan Jones

It has been a decade since I was a Virgin Mobile customer, but I can still remember the sexy, cheeky voice that greeted me when I dialed in to check my voicemails.

American Cancer Society exec: Mobile Web is primary channel for mass consumption

Published: March 1, 2012

WASHINGTON – An American Cancer Society executive at the Nonprofit Mobile Day said mobile Web is now a primary channel for mass market media consumption.

7 SEO tips to help Google like your iOS and Android apps

Published: February 21, 2012

By Brian Klais

Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.

What is the secret to driving app downloads?

Published: January 27, 2012

Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.

Mars M&Ms stirs up hype for new product launch via mobile ads

Published: January 26, 2012

Candy giant Mars is using mobile ads for its M&M brand to intrigue users about a new line of candies being launched during the upcoming Super Bowl.

8 top tech trends for media to watch in 2012

Published: January 20, 2012

By Kunal Gupta

Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?

Acer ramps up tablet strategy as usage trends sharpen

Published: January 6, 2012

Industry experts are predicting that 2012 will be the year that tablets take over and manufacturers are listening. Yesterday Acer released its Iconia Tab A200 with a pretty little price tag of just $329.99.

5 lessons to apply when launching a mobile site or campaign

Published: January 6, 2012

By Janet Jaiswal

Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.