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Tag: apps


Total Results: 471

   Displaying: 81 - 90

TV Guide sees more than 2.5M monthly users on iOS, Android apps
Published: February 4, 2013
Smartphones and tablets are driving growth for TV Guide, as well as bringing in new audiences and advertisers.
Race on for intuitive mobile travel apps
Published: February 1, 2013
By Gregory Abbott

The wealth of consumer data continues to build behind the scenes in the travel industry as consumers freely share personal information via online forms, social networking, customer service interactions and other digital communications.

ESPN hops on BlackBerry 10 bandwagon with mobile app
Published: January 31, 2013
ESPN has launched its ScoreCenter mobile application on the BlackBerry 10 platform as part of the company’s ongoing effort to reach consumers no matter what device they are using.
Finding what works in mobile marketing
Published: January 14, 2013
By Chris Luck

Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.

Announcing winners of the 2012 Mobile Marketer Awards
Published: January 2, 2013
Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.
Starbucks is 2012 Mobile Marketer of the Year
Published: December 31, 2012
Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.
USA Today takes first steps towards building universal Android app
Published: December 19, 2012
USA Today has launched an Android application that includes a new layout aimed to bolster readership and increase engagement.
Popular Science, Celtra, New York News briefs
Published: December 17, 2012
News briefs: Popular Science leverages facial mapping technology for new iPad app; Location-based ad engagement jumps for rich media mobile ads; New York to pilot mobile taxi hailing program next year.

USA Today bolsters readership, news consumption via iPad app
Published: November 20, 2012
USA Today has rebuilt its iPad application from the ground up and enhanced it with new utilities and capabilities to drive reader engagement.
App deleted after one use: What should brand do?
Published: November 16, 2012
It is not enough to simply launch a mobile application. Brands need to support it with marketing and social efforts to keep consumers engaged after the app is downloaded to their device.
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