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Tag: apps


Total Results: 462

   Displaying: 81 - 90

App deleted after one use: What should brand do?
Published: November 16, 2012
It is not enough to simply launch a mobile application. Brands need to support it with marketing and social efforts to keep consumers engaged after the app is downloaded to their device.
Reaching the fragmented mobile audience
Published: November 14, 2012
The mobile market is growing by leaps and bounds and device manufacturers are pushing out new smartphones and tablets to try and meet the needs of the consumers. Although variety is a good thing, different devices, platforms and screen sizes are causing fragmentation in the emerging space.
Apple’s Passbook impact on retailers and brands
Published: November 13, 2012
By Tobias Dengel

When the history books and Harvard case studies on iOS6 are written, the innovation that likely will have had the most impact, especially on retailers and brands, will be Passbook.

Apple’s iPad Mini: The first mobile tablet?
Published: November 12, 2012
By Tobias Dengel

The iPad Mini is not the first of its kind, but Apple's release may mark the beginning of significant growth in the 7-inch tablet market. The implications for those of us deploying tablet experiences are potentially significant.

Measuring mobile video beyond the click-through rate
Published: November 2, 2012
Brands such as Tide, McDonald’s and Snickers are steadily incorporating mobile video into their overall initiatives to drive awareness and sales. However, marketers need to be digging deeper into the analytics around their campaigns to gauge success.
With mobile, brands should reengineer thinking around customer experiences
Published: November 1, 2012
By Lou Casal

According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.

Launching a consumer mobile service by thinking outside the app
Published: October 19, 2012
By Haridas Nair

A consumer mobile service needs to be accessible by as many types of phones as possible to reach the maximum number of potential customers.

Mobile experiences are quickly falling short of consumer expectations: Forrester
Published: October 17, 2012
Ebusiness professionals who do not take a longer-term approach to mobile will see their efforts fall short, according to a new report from Forrester Research.

45pc of smartphone owners use OTT messaging apps: report
Published: October 9, 2012
More than 45 percent of smartphone users take advantage of instant messaging and over-the-top messaging services in addition to using SMS, according to a new report from Analysys Mason.

What you need to know about HTML5 vs. native apps
Published: October 2, 2012
By Kris Ostrowka

With the debate between the HTML5 and native app methodologies raging across the mobile and marketer communities, you might be left wondering whether there is a middle ground.