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Tag: apps


Total Results: 591

   Displaying: 81 - 90

Mobile experience is key as messaging apps evolve into mini-platforms
Published: September 23, 2015
By Lara Mehanna

A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.

Why chat messaging apps are a location-based alternative to geofencing
Published: September 21, 2015
By Bo Larsson

Younger consumers show a growing preference for texting and messaging over more traditional social media channels such as Facebook, Twitter and LinkedIn.

6 key reasons why a new app fails
Published: September 18, 2015
By Pierre Barbeau

Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014).

New in-store shopping experience: How retailers can drive sales with apps
Published: September 15, 2015
By Robi Ganguly

Even if mobile apps are not generating in-app revenue, retailers cannot ignore the value that retail apps provide their customers.

Apple’s app story gets bigger with universal reach across iPhone, iPad, Apple TV
Published: September 10, 2015
In the latest reflection of how applications continue to gain influence, a series of announcements from Apple yesterday means that developers can create universal apps that save data across the new iPhone, iPad and Apple TV devices for a consistent and immersive user experience.
IHeartMedia mines app user history for better messaging
Published: August 24, 2015
IHeartMedia is driving engagement with mobile application users through interactive response-driven tactics, proving how data and in-app messaging can work together to increase use.

Ralph Lauren challenges wearable brands with tech shirt
Published: August 21, 2015
Ralph Lauren announced it is entering the wearable tech competition, launching a fitness technology shirt paired with a mobile application to coincide with its athletic apparel promotion, steepening the challenge for physical tracking technology brands.
Bravo, E!, Oxygen celebrate fans by lifting Dubsmash videos
Published: August 20, 2015
Cable networks Bravo, E! and Oxygen are launching a social media call-to-action in partnership with Dubsmash, featuring fans’ videos on air and showcasing the impact that mobile has on television programming.
Mobile Minutes: Sprint and iPhone; IBM’s rodent brain; Successful apps; Samsung’s advantage
Published: August 18, 2015
Today in mobile marketing – Sprint tries out an easy-upgrade iPhone pitch; IBM’s 'Rodent Brain' chip could make our phones hyper-smart; Revealed: Secret strategies of world’s most lucrative apps; Samsung’s new mobile payment system has one big advantage over Apple Pay.
How the Apple Watch changes consumer shopping behavior
Published: August 18, 2015
By Josh Marti

As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.

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