Tag: appssavvy

Total Results: 16

Century 21 drives engagement with mobile social gaming sponsorship

Published: April 13, 2011

Residential real estate sales franchise Century 21 Real Estate LLC is sponsoring ngmoco’s mobile game “We City” to drive consumer engagement with its brand.

MTV, Conan, Zagat tap mobile social communities to increase fan engagement

Published: April 7, 2011

NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.

Social activity advertising outperforms banners by 11 times: appssavvy

Published: April 6, 2011

NEW YORK – Host of the Social Activity Summit appssavvy unveiled data factoring in level of engagement, conversion rates and cost that found paid search and social activity advertising to be the best-performing types of ads.

Are Amazon’s spunky mobile plans meant to unseat Apple?

Published: March 31, 2011

Amazon’s debut of the Appstore for Android and Cloud Drive were the first major plays in the online retail giant’s game plan to become the biggest merchant of mobile content in the world.

Volvo taps in-app branded virtual goods to revitalize brand image

Published: November 4, 2010

NEW YORK – An executive from Geely Automobile's Volvo Cars speaking at ad: tech said that a recent in-application virtual goods campaign helped give its brand a facelift.

Experts argue HTML5 will not bring demise of mobile apps

Published: October 18, 2010

Instead of worrying about whether HTML5 will cause the demise of applications, marketers should focus on a strategy that incorporates both – where branded apps complement their mobile site counterparts.

Mobile applications are necessary for nonprofits: panelists

Published: August 27, 2010

NEW YORK - While most nonprofits do not have a mobile application, the channel's use can encourage donations and strengthen loyalty with donors.

H&M delivers 10.6M branded impressions via MyTown promotion: panelist

Published: August 18, 2010

NEW YORK – Apparel and accessories retailer H&M delivered 10.6 million branded impressions to mobile users checking into venues in the MyTown location-based mobile social game.

American Family Insurance claims 76pc engagement with mobile

Published: July 20, 2010

NEW YORK - American Family Insurance achieved significant advances in brand awareness and other key metrics after executing mobile campaigns, according to a presentation at the IAB Marketplace: Mobile conference.

Kraft sets bar for food marketing with new iPad app

Published: July 12, 2010

Kraft Foods’ new iPad app teaches users about healthy eating while drilling love and loyalty for the food giant’s brands such as Kraft Singles, Ritz Crackers, JELL-O and Mac & Cheese.