Tag: appssavvy

Total Results: 17

Kraft sets bar for food marketing with new iPad app

Published: July 12, 2010

Kraft Foods’ new iPad app teaches users about healthy eating while drilling love and loyalty for the food giant’s brands such as Kraft Singles, Ritz Crackers, JELL-O and Mac & Cheese.

DonQ mobile ad campaign generates 4.4M impressions

Published: May 5, 2010

During the first quarter, DonQ Rum ran a mobile campaign within the Mixology drink recipe finder and bartending guide for Apple’s iPhone that exceeded expectations.

Travel Channel runs in-app trailers to promote Food Wars

Published: April 1, 2010

The Travel Channel has partnered with Booyah, makers of the location-based iPhone application MyTown, to promote upcoming Food Wars episodes.

Nestle's PowerBar targets skiers with in-app ads

Published: February 2, 2010

Nestle’s PowerBar is targeting consumers who are hitting the slopes this winter with an ad campaign within the App Store’s most downloaded snow report application, Ski Report.

Don't write off the iPhone—yet

Published: October 21, 2009

Apple sold 7.4 million iPhones during the fourth quarter, proof positive that the App Store is a place where savvy marketers must have a presence.

Integrate mobile, social apps into marketing strategy: digiday panel

Published: August 13, 2009

NEW YORK -- Marketers need to understand that building custom applications is very different from partnering with existing ones, and mobile and PC platforms are different, though complementary.

BP’s ampm sponsors poker apps for iPhone, MySpace

Published: July 23, 2009

BP's convenience store chain ampm is running an integrated social media application sponsorship program on Texas Hold 'Em Poker, a gaming app for iPhone and MySpace.