Tag: auctions
Total Results: 2
- Why real-time bidding matters for mobile advertising
- Published: December 16, 2010
- By Marc Theermann
Google recently predicted that by 2015, 50 percent of all targeted display ads will be bought using real-time bidding. Make no mistake, the programmatic buying of audiences is a game-changer.
- Mobile bidders more likely to win auctions: eBay exec
- Published: October 23, 2008
- BOSTON -- Francesco Rovetta, director of mobile at eBay Inc., doesn't have the swagger of one who knows history is on his side. But he is confident that mobile plays a major role in eBay's future.
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