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Tag: augmented reality


Total Results: 98

   Displaying: 1 - 10

Quaker taste tests augmented reality to drive cross-channel engagement
Published: September 22, 2014
Quaker Oats Company is tapping Blippar’s augmented reality capabilities to drive online engagement among its customers.
Tresemmé entices Fashion Week attendees with augmented reality
Published: September 4, 2014
Unilever’s Tresemmé, the official hair care sponsor of Mercedes-Benz Fashion Week in New York City, is providing an interactive billboard that transforms participants into the feature of the ad, momentarily placing them in the spotlight.
USPS delivers digital mail to marketers through augmented reality
Published: August 25, 2014
The United States Postal Service is introducing this fall a marketing promotion that attaches a digitally enabled icon to mail and is scanned through USPS’ AR mobile application, allowing marketers to mail an interactive experience along with any letter.
Glidden, House Beautiful paint the scene for redecorating shoppers with augmented reality
Published: August 21, 2014
Hearst Corporation’s House Beautiful Magazine has teamed with paint manufacturer Glidden to execute an interactive advertisement that viewers can scan with their smartphones to upload a photo that allows them virtually test out the color swatches in the room they plan to paint.
Office Depot eyes adding mobile activity to rewards program
Published: August 18, 2014
PHILADELPHIA - Office Depot sees potential for boosting its points-based loyalty program by allowing customers to earn discounts for performing certain actions with their mobile devices while shopping in stores.
Discovery Channel’s Shark Week leverages augmented reality to target Gen Z
Published: August 18, 2014
Discovery Channel’s renowned programming block Shark Week is utilizing advertising mobile application Blippar to enhance physical ads with augmented reality capabilities and attract Generation Zers.
Dippin’ Dots treats customers to gamified loyalty program via augmented reality
Published: August 5, 2014
Frozen confectionary treat Dippin’ Dots has launched what the brand claims is the first fully interactive mobile site that integrates augmented reality with a loyalty program to satiate consumer cravings for genuine connections.
Boston’s Restaurants & Sports Bar focuses on family with kids’ gaming app, augmented reality
Published: August 5, 2014
In an effort to incorporate families into its marketing strategy, dining franchise Boston’s Restaurant and Sports Bar has launched a new kids program with mobile aspects, such as a game application and a 3D augmented reality game.
Space Needle app launches new digital experiences
Published: July 28, 2014
A new mobile application geared for tourists visiting Seattle’s Space Needle includes a high degree of functionality and helps weave the entire experience together with a range of on-site and at-home interactive opportunities.
Lacoste’s augmented reality in-store app lacks potential
Published: July 22, 2014
French apparel label Lacoste is taking in-store shoppers on a virtual experience with an augmented reality application inviting users to scan their smartphone and digitally try-on the brand’s trainer shoes.
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