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Tag: augmented reality


Total Results: 113

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Why marketers should follow beauty brands' use of augmented reality
Published: December 22, 2015
Beauty brands have brought augmented reality from an interesting idea to an effective marketing tool on mobile this year by tapping into its ability to drive trial, a strategy which other marketers could benefit from following.
Palm Springs heats up tourism via augmented reality visitors' app
Published: December 18, 2015
The city of Palm Springs, CA, is bringing augmented reality to the oasis in the form of a mobile application boasting interactive maps, geospatial search and information regarding must-see tourist spots.
Slate Cosmetics sponsors ModiFace Live augmented reality filters for personalized ads
Published: December 7, 2015
Slate Cosmetics is sponsoring a new augmented reality application launching today that enables users to live chat with friends using filters created by beauty brands to showcase product possibilities.
Mobile Minutes: IPhone 6S demand slows; Amazon’s AR ambitions; Phone use and creditworthiness; Samsung’s new mobile chie
Published: December 2, 2015
Today in mobile marketing – Apple Inc. cuts supply chain orders on slowing demand For iPhone 6S; Amazon working on augmented reality for the living room; Lending startups look at borrowers’ phone usage to assess creditworthiness; Samsung replaces chief of struggling mobile unit.
Hyundai modernizes car owner's manual with augmented reality spin
Published: November 13, 2015
Hyundai is paving the way for automotive manufacturers seeking to cater to mobile-savvy car owners by rolling out an augmented reality manual application that brings accessible how-to information to smartphones.
Toshiba mobilizes fan-going experiences at Staples Center via augmented reality
Published: October 29, 2015
Toshiba is bringing a mobile focus to basketball fans’ experiences at Los Angeles’s Staples Center by rolling out an augmented reality application that curates true-to-life pictures of team players with game attendees, allowing guests to enjoy a memorable photo opportunity.
General Mills scares up cereal box engagement with augmented reality
Published: August 18, 2015
This Halloween, General Mills' Franken Berry, Count Chocula and Boo Berry monster mascots are coming alive as the marketer extends a collaboration with augmented reality application Blippar that previously impacted Wheaties and other cereal brands.
Birchbox targets male customers with virtual reality fun
Published: July 16, 2015
Grooming product subscription service Birchbox Man is delivering a unique augmented reality experience to members to further develop its newer male side of the service.
Office Depot’s app usage jumps 300pc with augmented reality campaign
Published: June 11, 2015
Office Depot saw usage of its mobile application jump 300 percent thanks to an augmented reality campaign that strived to help students, teachers and parents pinpoint their passions.
Platform Pulse: What Google’s app indexing for iOS means for marketers
Published: June 1, 2015
Google’s I/O event for developers overshadows last week’s other mobile platform news, with the announcement that application indexing is now available for Google searches on iOS devices likely to have a significant impact on how users discover content and applications.
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