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Tag: augmented reality

Total Results: 123

   Displaying: 1 - 10

Orange Leaf brings mascot to life via AR coloring app
Published: May 20, 2016
Frozen yogurt chain Orange Leaf is serving a new integration with the Colorbug augmented reality application, bringing the brand's Orange Unicorn mascot to life for customers.
Mobile Minutes: Retargeted ads hit Instagram; Tech talent; WhatsApp takes on Skype; AR for kids
Published: May 12, 2016
Today in mobile marketing – Facebook debuts retargeted ads on Instagram, tests new travel ads; Boston better prepped for tech talent than Bay Area; WhatsApp desktop apps for Mac and Windows launched to take on Skype; Miraffe proves that augmented reality doesn’t have to be complicated or creepy.
McDonald’s unpacks virtual reality experience to augment summer blockbuster tie-in
Published: May 10, 2016
McDonald’s is ramping up anticipation for The Angry Birds Movie’s May premiere by enabling customers to scan codes on various products to uncover an exclusive augmented reality game that brings the film to life on their mobile devices.
Cracker Jack brings iconic prizes to mobile via gamified twist
Published: April 25, 2016
Frito-Lay’s Cracker Jack brand is bringing a fresh digital approach to its well-recognized packaging promising a prize inside by allowing consumers to download an augmented reality mobile application, scan a sticker in the snack pack and engage with four interactive baseball-themed experiences.
Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles
Published: April 21, 2016
Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.
How Mini optimized disruption and brand storytelling with virtual reality
Published: April 12, 2016
NEW YORK – A Mini executive at the 2016 IAB Mobile Marketplace advised marketers to leverage virtual reality in a way that forces distracted consumers to focus on branded content, highlighting the vehicle manufacturer’s own reliance on cross-partnerships and innovative storytelling from previous campaigns.
Covergirl's augmented reality app attempts personalized approach
Published: April 8, 2016
While Covergirl is the latest in a growing line of beauty marketers embracing augmented reality, the Procter & Gamble brand’s new application features a long questionnaire for a more personalized approach.
IKEA furnishes its mobile strategy with virtual reality app experience
Published: April 7, 2016
IKEA is the latest retailer to fall under virtual reality's pull, as evidenced by a new mobile experience that enables users to explore various kitchen interior settings and alter them with color preferences.
Suicide Squad recruits Snapchat users with interactive lens filter
Published: April 4, 2016
Warner Bros. is transforming Snapchat users into a version of the Joker from the upcoming film Suicide Squad with a limited-time sponsored lens, a move to reflect fan feedback for a recent trailer.
Why virtual reality is potentially brands’ next lucrative storytelling medium
Published: March 16, 2016
As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
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