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Tag: augmented reality

Total Results: 120

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Cracker Jack brings iconic prizes to mobile via gamified twist
Published: April 25, 2016
Frito-Lay’s Cracker Jack brand is bringing a fresh digital approach to its well-recognized packaging promising a prize inside by allowing consumers to download an augmented reality mobile application, scan a sticker in the snack pack and engage with four interactive baseball-themed experiences.
Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles
Published: April 21, 2016
Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.
How Mini optimized disruption and brand storytelling with virtual reality
Published: April 12, 2016
NEW YORK – A Mini executive at the 2016 IAB Mobile Marketplace advised marketers to leverage virtual reality in a way that forces distracted consumers to focus on branded content, highlighting the vehicle manufacturer’s own reliance on cross-partnerships and innovative storytelling from previous campaigns.
Covergirl's augmented reality app attempts personalized approach
Published: April 8, 2016
While Covergirl is the latest in a growing line of beauty marketers embracing augmented reality, the Procter & Gamble brand’s new application features a long questionnaire for a more personalized approach.
IKEA furnishes its mobile strategy with virtual reality app experience
Published: April 7, 2016
IKEA is the latest retailer to fall under virtual reality's pull, as evidenced by a new mobile experience that enables users to explore various kitchen interior settings and alter them with color preferences.
Suicide Squad recruits Snapchat users with interactive lens filter
Published: April 4, 2016
Warner Bros. is transforming Snapchat users into a version of the Joker from the upcoming film Suicide Squad with a limited-time sponsored lens, a move to reflect fan feedback for a recent trailer.
Why virtual reality is potentially brands’ next lucrative storytelling medium
Published: March 16, 2016
As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
Why marketers should follow beauty brands' use of augmented reality
Published: December 22, 2015
Beauty brands have brought augmented reality from an interesting idea to an effective marketing tool on mobile this year by tapping into its ability to drive trial, a strategy which other marketers could benefit from following.
Palm Springs heats up tourism via augmented reality visitors' app
Published: December 18, 2015
The city of Palm Springs, CA, is bringing augmented reality to the oasis in the form of a mobile application boasting interactive maps, geospatial search and information regarding must-see tourist spots.
Slate Cosmetics sponsors ModiFace Live augmented reality filters for personalized ads
Published: December 7, 2015
Slate Cosmetics is sponsoring a new augmented reality application launching today that enables users to live chat with friends using filters created by beauty brands to showcase product possibilities.
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