Tag: augmented reality

Total Results: 11

Displaying: 1 - 10

SpotCrime eyes brand extension with first mobile app: Published: January 11, 2010; SpotCrime is taking its crime map services mobile with a new augmented reality iPhone application meant to extend the brand.
Augmented reality revenues set to reach more than $700M: Juniper: Published: January 7, 2010; Juniper Research is predicting that revenue from augmented reality will go from a predicted $2 million in 2010 to $732 million in 2014.
Stella Artois extends brand with augmented reality bar guide: Published: December 28, 2009; Worldwide beer brand Stella Artois has launched an augmented reality bar guide application.
IKEA uses augmented reality to launch PS furniture collection: Published: November 26, 2009; To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.
Focus Features sponsors augmented reality social networking app: Published: November 13, 2009; Focus Features is using Metaio�s new Junaio augmented reality iPhone application to advertise films such as �9� and �Coraline.�
Augmented reality set for major growth: ABI Research: Published: October 23, 2009; Increasing smartphone capabilities will cause augmented reality to have a booming impact on the mobile platform, according to a new study from ABI Research.
Russian carrier taps augmented reality to energize campaign: Published: October 1, 2009; MTS, the largest wireless carrier in Russia and the Commonwealth of Independent States, claims it is the first Russian company to use augmented reality as part of a major marketing campaign.
Papa John's, Starbucks power location-based augmented reality app: Published: September 29, 2009; Papa John's and Starbucks are advertising on GeoVector Corp.'s World Surfer application on the iPhone and Android platforms.
Zagat Survey gears up for augmented reality iPhone app: Published: September 25, 2009; Zagat Survey, a provider of online travel and leisure information, is gearing up to launch its popular nru (near you) augmented reality application for the iPhone.
Mobile's future is in full media integration: Mobile Ad Summit panel: Published: September 23, 2009; NEW YORK - The future of mobile will consist of integrated media campaigns, augmented reality and rich media mobile Web sites, according to a panel at the Mobile Ad Summit.