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Tag: augmented reality

Total Results: 127

   Displaying: 1 - 10

Moe’s Southwest Grill cooks up AR art installations to drive loyalty
Published: August 18, 2016
Fast casual restaurant chain Moe’s Southwest Grill is encouraging diners to use their smartphones to interact with art on display in its locations and launch an augmented reality experience enabling them to play onion drums and watch bees buzz.
Perfect365 blends beauty influencers, augmented reality, products to drive sales
Published: July 25, 2016
Beauty retailers such as Ipsy and Nudstix are among the several brands reaping the benefits of Perfect365's new Explore tab that allows users to browse augmented reality videos from their favorite social influencers to better find and buy products.
Five technologies that will transform customer service in five years: Forrester
Published: July 12, 2016
New technologies are creating compelling experiences that have the potential to build loyalty- and revenue-generating opportunities into customer service but, businesses need to start preparing now, according to a new report from Forrester.
Urban Decay's Snapchat filter mimics capabilities of augmented reality app
Published: June 24, 2016
Makeup brand Urban Decay is bringing beauty product augmented reality experiences into the mainstream by giving Snapchat users a preview of its try-on application through a special lens filter that shows what different lipstick shades would look like on someone's face.
Orange Leaf brings mascot to life via AR coloring app
Published: May 20, 2016
Frozen yogurt chain Orange Leaf is serving a new integration with the Colorbug augmented reality application, bringing the brand's Orange Unicorn mascot to life for customers.
Mobile Minutes: Retargeted ads hit Instagram; Tech talent; WhatsApp takes on Skype; AR for kids
Published: May 12, 2016
Today in mobile marketing – Facebook debuts retargeted ads on Instagram, tests new travel ads; Boston better prepped for tech talent than Bay Area; WhatsApp desktop apps for Mac and Windows launched to take on Skype; Miraffe proves that augmented reality doesn’t have to be complicated or creepy.
McDonald’s unpacks virtual reality experience to augment summer blockbuster tie-in
Published: May 10, 2016
McDonald’s is ramping up anticipation for The Angry Birds Movie’s May premiere by enabling customers to scan codes on various products to uncover an exclusive augmented reality game that brings the film to life on their mobile devices.
Cracker Jack brings iconic prizes to mobile via gamified twist
Published: April 25, 2016
Frito-Lay’s Cracker Jack brand is bringing a fresh digital approach to its well-recognized packaging promising a prize inside by allowing consumers to download an augmented reality mobile application, scan a sticker in the snack pack and engage with four interactive baseball-themed experiences.
Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles
Published: April 21, 2016
Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.
How Mini optimized disruption and brand storytelling with virtual reality
Published: April 12, 2016
NEW YORK – A Mini executive at the 2016 IAB Mobile Marketplace advised marketers to leverage virtual reality in a way that forces distracted consumers to focus on branded content, highlighting the vehicle manufacturer’s own reliance on cross-partnerships and innovative storytelling from previous campaigns.
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