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Tag: augmented reality

Total Results: 85

   Displaying: 1 - 10

Chrysler turns drivers into technicians via augmented reality
Published: April 15, 2014
Chrysler will this week preview its upcoming three-dimensional augmented reality application at the New York Auto Show, marking an improvement from its previous Mopar AR Ram app.
How Pepsi is elevating message delivery via augmented reality
Published: April 1, 2014
Pepsi recently took its use of augmented reality to the next level in a campaign that surprised – and even scared – consumers while revealing how tight integration between message and technology is key for success.
Automakers push envelope on wearables, augmented reality despite regulatory concern
Published: February 10, 2014
While automakers are leading the way when it comes to leveraging wearables and augmented reality for next-generation mobile experiences, challenges such as planned legislation banning in-vehicle use and determining the return on investment could hamper growth.

P&G’s CoverGirl simplifies skincare discovery with augmented reality
Published: February 5, 2014
Procter & Gamble's CoverGirl is leveraging augmented reality again to shorten the gap between its print ads and transactions.
10 ways how augmented reality can help retailers
Published: January 29, 2014
By Daria Gaioshko

Examples of how retailers can better engage with customers and prospects via augmented reality.

Condé Nast's Self activates print-to-mobile sweepstakes via augmented reality
Published: October 25, 2013
Condé Nast's Self magazine is mixing up its annual “Prize Bonanza” sweepstakes this year with augmented reality after two years of using Microsoft Tags.
Kenneth Cole offers intimate experience with augmented reality book
Published: October 4, 2013
Kenneth Cole has rolled out its first coffee table book with augmented reality features to create a new intimate experience between fashionista readers and the designer.
Audi localizes 3D car app for Hong Kong shoppers
Published: September 20, 2013
Audi Hong Kong’s new augmented reality application enhances the car-shopping experience by enabling users to customize and share a photo of the car.

Mercedes-Benz Fashion Week designers enhance show through interactive app
Published: September 11, 2013
Fashion designers that are participating in this year’s Mercedes-Benz Fashion Week are offering new augmented reality features to attendees within the Reel Code Media mobile application.
General Mills’ Wheaties enlists augmented reality for interactive packaging
Published: September 4, 2013
General Mills’ Wheaties is mobilizing its cereal boxes to trigger engagement when consumers have a few extra minutes to kill while eating breakfast.
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