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Tag: augmented reality


Total Results: 102

   Displaying: 1 - 10

Apple risks marginalization if post-smartphone strategy fizzles
Published: February 23, 2015
Apple is feeling the pressure to extend its expertise into new product categories as smartphone sales slow, with augmented reality headsets and even connected cars at the top of the list of where it hopes to make a mark next.
Virgin Atlantic entices travelers with augmented reality application
Published: January 5, 2015
Virgin Atlantic is enticing travelers and training crew members with a new augmented reality application that offers a real-life tour of its new 787 Dreamliner’s cabin and a sneak peek at the traveling experience.
United States Postal Service leverages augmented reality for holiday campaign
Published: December 4, 2014
The United States Postal Service is introducing a holiday-themed mobile marketing campaign that leverages augmented reality and special promotions via its mobile application.
Macy’s Thanksgiving Day Parade app returns
Published: November 4, 2014
Macy’s Thanksgiving Day Parade mobile application will once again provide fans an interactive experience via the augmented reality Elf-O-Matic that allows users to create their own parade float using a photo of themselves.
Quaker taste tests augmented reality to drive cross-channel engagement
Published: September 22, 2014
Quaker Oats Company is tapping Blippar’s augmented reality capabilities to drive online engagement among its customers.
Tresemmé entices Fashion Week attendees with augmented reality
Published: September 4, 2014
Unilever’s Tresemmé, the official hair care sponsor of Mercedes-Benz Fashion Week in New York City, is providing an interactive billboard that transforms participants into the feature of the ad, momentarily placing them in the spotlight.
USPS delivers digital mail to marketers through augmented reality
Published: August 25, 2014
The United States Postal Service is introducing this fall a marketing promotion that attaches a digitally enabled icon to mail and is scanned through USPS’ AR mobile application, allowing marketers to mail an interactive experience along with any letter.
Glidden, House Beautiful paint the scene for redecorating shoppers with augmented reality
Published: August 21, 2014
Hearst Corporation’s House Beautiful Magazine has teamed with paint manufacturer Glidden to execute an interactive advertisement that viewers can scan with their smartphones to upload a photo that allows them virtually test out the color swatches in the room they plan to paint.
Office Depot eyes adding mobile activity to rewards program
Published: August 18, 2014
PHILADELPHIA - Office Depot sees potential for boosting its points-based loyalty program by allowing customers to earn discounts for performing certain actions with their mobile devices while shopping in stores.
Discovery Channel’s Shark Week leverages augmented reality to target Gen Z
Published: August 18, 2014
Discovery Channel’s renowned programming block Shark Week is utilizing advertising mobile application Blippar to enhance physical ads with augmented reality capabilities and attract Generation Zers.
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