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Tag: augmented reality


Total Results: 89

   Displaying: 1 - 10

Lacoste’s augmented reality in-store app lacks potential
Published: July 22, 2014
French apparel label Lacoste is taking in-store shoppers on a virtual experience with an augmented reality application inviting users to scan their smartphone and digitally try-on the brand’s trainer shoes.
Beacons, social commerce to play bigger role for 2014 holiday season
Published: June 30, 2014
Mobile’s role during the 2014 holiday shopping season will be bigger than ever, opening up both opportunities and challenges for marketers as they eye beacons, social commerce, image recognition and streamlined experiences to help support mobile-equipped shoppers.
McDonald’s breakthrough mobile game inserts 3D reconstructions of menu items
Published: May 21, 2014
In its first global digital promotion, McDonald’s is leveraging new mobile technology that creates a real-time 3D reconstruction of menu items on a table for a soccer-themed game that brings a new level of interactivity and authenticity to its brand engagements on mobile.
Kellogg weaves together on-pack promotion and Spider-Man mobile game
Published: April 22, 2014
Kellogg Company has a new Spider-Man-themed mobile game that encourages engagement with products such as Pop-Tarts and Pringles as a way for players to unlock different scenes and gain access to a photo overlay.

Chrysler turns drivers into technicians via augmented reality
Published: April 15, 2014
Chrysler will this week preview its upcoming three-dimensional augmented reality application at the New York Auto Show, marking an improvement from its previous Mopar AR Ram app.
How Pepsi is elevating message delivery via augmented reality
Published: April 1, 2014
Pepsi recently took its use of augmented reality to the next level in a campaign that surprised – and even scared – consumers while revealing how tight integration between message and technology is key for success.
Automakers push envelope on wearables, augmented reality despite regulatory concern
Published: February 10, 2014
While automakers are leading the way when it comes to leveraging wearables and augmented reality for next-generation mobile experiences, challenges such as planned legislation banning in-vehicle use and determining the return on investment could hamper growth.

P&G’s CoverGirl simplifies skincare discovery with augmented reality
Published: February 5, 2014
Procter & Gamble's CoverGirl is leveraging augmented reality again to shorten the gap between its print ads and transactions.
10 ways how augmented reality can help retailers
Published: January 29, 2014
By Daria Gaioshko

Examples of how retailers can better engage with customers and prospects via augmented reality.

Condé Nast's Self activates print-to-mobile sweepstakes via augmented reality
Published: October 25, 2013
Condé Nast's Self magazine is mixing up its annual “Prize Bonanza” sweepstakes this year with augmented reality after two years of using Microsoft Tags.
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