Tag: augmented reality

Total Results: 41

Starbucks continues augmented reality push via Valentine’s Day mobile initiative

Published: February 9, 2012

Starbucks Coffee Co. is getting into the Valentine’s Day spirit via a new campaign that encourages coffee lovers to download the company’s augmented reality app and engage with its new limited-edition hot cups.

Tic Tac mobile apps offer multiple AR experiences to engage millennials

Published: February 7, 2012

Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

Wonderstruck Taylor Swift uses mobile to engage fans with fragrance launch

Published: February 6, 2012

Wonderstruck Taylor Swift has partnered with Macy’s to promote Taylor Swift's debut fragrance via a new campaign that includes a mobile augmented reality application.

Mobile's use in TV ads to increase in frequency in 2012

Published: January 17, 2012

With mobile slated to become a bigger part of television watching in 2012, brands and marketers need to think of new ways to incorporate marketing into on-air broadcasts. So what can consumers expect in mobile TV for the coming year?

Guinness spreads holiday cheer with augmented reality app

Published: December 20, 2011

Guinness is letting Europeans spruce up their drinks with a festive decoration via an augmented reality application for the holiday season.

Starbucks brings coffee to life via interactive augmented reality app

Published: November 22, 2011

Starbucks Coffee Co. is proving that mobile plays an integral role in its day-to-day initiatives with a new augmented reality app that makes its holiday red cups and coffee come to life.

Bacardi pub promotion drives mobile app and coupon downloads

Published: November 16, 2011

A mobile promotion from British pub chain Wetherspoon and Bacardi has garnered 9,000 mobile downloads in its first six weeks and a 40 percent coupon redemption rate.

Macy’s strengthens holiday mobile efforts via augmented reality

Published: November 7, 2011

Macy’s is using augmented reality as part of its Believe campaign, an annual national holiday effort to support the Make-A-Wish Foundation.

Yoplait Greek taps augmented reality to help fight hunger

Published: October 28, 2011

Yoplait Greek has rolled out an augmented reality advertising campaign that lets consumers help in the fight against hunger.

Chobani spreads health and wellness via multichannel campaign

Published: September 30, 2011

Yogurt company Chobani is helping parents educate children on health and wellness with a multichannel marketing campaign that includes mobile and augmented reality components.