Tag: augmented reality

Total Results: 69

Metro makes print pages interactive with augmented reality

Published: May 20, 2013

Daily newspaper Metro is using augmented reality to connect readers with content such as coupons and videos.

Cadillac brings ATS vehicle to life via augmented reality print campaign

Published: April 23, 2013

Cadillac is running a new print ad campaign that animates its ATS vehicle and brings it to life as part of the company’s ongoing efforts to drive consumer interaction.

Google Glass shuts out advertisers – at least for now

Published: April 18, 2013

While Google is progressing with its plans to bring augmented reality eyeglasses, called Google Glass, to market, advertisers are being shut out from participating. At least initially.

Augmented reality drives 10pc of print magazine mobile activations: report

Published: April 15, 2013

The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.

Apple bets augmented reality will drive next wave of mobile growth

Published: March 20, 2013

Apple has been awarded a new patent related to an augmented reality system, making it the latest handset manufacturer to place a bet that the technology will play a key role in next generation mobile experiences.

Lucky Charms taps augmented reality for new marketing effort

Published: March 18, 2013

General Mills cereal brand Lucky Charms is leveraging mobile to drive engagement and give customers a chance to win prizes via a new augmented reality application.

U-Haul leverages augmented reality to bring Detroit location to life

Published: March 4, 2013

U-Haul is bringing one of its locations to life via augmented reality to drive customer engagement.

Mattel leverages iPad to extend play for Barbie via interactive digital mirror

Published: February 12, 2013

Mattel unveiled its 2013 lineup of new toys this week, with mobile playing a key role in extending successful franchises such as Barbie and Disney Princess via new interactive play opportunities.

SeaWorld Orlando taps augmented reality for interactive South Pole experience

Published: January 28, 2013

To help drive awareness for a new penguin-themed attraction opening this spring, SeaWorld Orlando has introduced an augmented reality app that offers users a sneak peek of the experience.

Pull-Ups relies on augmented reality to encourage potty training

Published: January 17, 2013

A new mobile application from Kimberly-Clark’s Pull-Ups leverages mobile games featuring Disney characters and augmented reality to help moms and children stay motivated throughout the potty training process.