Tag: augmented reality
Total Results: 11
Displaying: 1 - 10- SpotCrime eyes brand extension with first mobile app
- Published: January 11, 2010
- SpotCrime is taking its crime map services mobile with a new augmented reality iPhone application meant to extend the brand.
- Augmented reality revenues set to reach more than $700M: Juniper
- Published: January 7, 2010
- Juniper Research is predicting that revenue from augmented reality will go from a predicted $2 million in 2010 to $732 million in 2014.
- Stella Artois extends brand with augmented reality bar guide
- Published: December 28, 2009
- Worldwide beer brand Stella Artois has launched an augmented reality bar guide application.
- IKEA uses augmented reality to launch PS furniture collection
- Published: November 26, 2009
- To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.
- Focus Features sponsors augmented reality social networking app
- Published: November 13, 2009
- Focus Features is using Metaio’s new Junaio augmented reality iPhone application to advertise films such as “9” and “Coraline.”
- Augmented reality set for major growth: ABI Research
- Published: October 23, 2009
- Increasing smartphone capabilities will cause augmented reality to have a booming impact on the mobile platform, according to a new study from ABI Research.
- Russian carrier taps augmented reality to energize campaign
- Published: October 1, 2009
- MTS, the largest wireless carrier in Russia and the Commonwealth of Independent States, claims it is the first Russian company to use augmented reality as part of a major marketing campaign.
- Papa John's, Starbucks power location-based augmented reality app
- Published: September 29, 2009
- Papa John's and Starbucks are advertising on GeoVector Corp.'s World Surfer application on the iPhone and Android platforms.
- Zagat Survey gears up for augmented reality iPhone app
- Published: September 25, 2009
- Zagat Survey, a provider of online travel and leisure information, is gearing up to launch its popular nru (near you) augmented reality application for the iPhone.
- Mobile's future is in full media integration: Mobile Ad Summit panel
- Published: September 23, 2009
- NEW YORK - The future of mobile will consist of integrated media campaigns, augmented reality and rich media mobile Web sites, according to a panel at the Mobile Ad Summit.













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