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Tag: augmented reality


Total Results: 105

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Office Depot’s app usage jumps 300pc with augmented reality campaign
Published: June 11, 2015
Office Depot saw usage of its mobile application jump 300 percent thanks to an augmented reality campaign that strived to help students, teachers and parents pinpoint their passions.
Platform Pulse: What Google’s app indexing for iOS means for marketers
Published: June 1, 2015
Google’s I/O event for developers overshadows last week’s other mobile platform news, with the announcement that application indexing is now available for Google searches on iOS devices likely to have a significant impact on how users discover content and applications.
Heineken uncaps augmented reality app for closer look at sustainability
Published: May 4, 2015
Heineken is tapping augmented reality mobile application Blippar for a new digital campaign that offers consumers a look at beer's ingredients while stirring up interest in sustainability matters by asking users to snap a photo of a Heineken bottle to unlock exclusive content and create selfies to share across social media.
Apple risks marginalization if post-smartphone strategy fizzles
Published: February 23, 2015
Apple is feeling the pressure to extend its expertise into new product categories as smartphone sales slow, with augmented reality headsets and even connected cars at the top of the list of where it hopes to make a mark next.
Virgin Atlantic entices travelers with augmented reality application
Published: January 5, 2015
Virgin Atlantic is enticing travelers and training crew members with a new augmented reality application that offers a real-life tour of its new 787 Dreamliner’s cabin and a sneak peek at the traveling experience.
United States Postal Service leverages augmented reality for holiday campaign
Published: December 4, 2014
The United States Postal Service is introducing a holiday-themed mobile marketing campaign that leverages augmented reality and special promotions via its mobile application.
Macy’s Thanksgiving Day Parade app returns
Published: November 4, 2014
Macy’s Thanksgiving Day Parade mobile application will once again provide fans an interactive experience via the augmented reality Elf-O-Matic that allows users to create their own parade float using a photo of themselves.
Quaker taste tests augmented reality to drive cross-channel engagement
Published: September 22, 2014
Quaker Oats Company is tapping Blippar’s augmented reality capabilities to drive online engagement among its customers.
Tresemmé entices Fashion Week attendees with augmented reality
Published: September 4, 2014
Unilever’s Tresemmé, the official hair care sponsor of Mercedes-Benz Fashion Week in New York City, is providing an interactive billboard that transforms participants into the feature of the ad, momentarily placing them in the spotlight.
USPS delivers digital mail to marketers through augmented reality
Published: August 25, 2014
The United States Postal Service is introducing this fall a marketing promotion that attaches a digitally enabled icon to mail and is scanned through USPS’ AR mobile application, allowing marketers to mail an interactive experience along with any letter.
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