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Tag: augmented reality


Total Results: 138

   Displaying: 1 - 10

Pokémon Go and the future of mixed reality
Published: November 21, 2016
By Jan Guardian

Pokémon Go, a free-to-play, location-based augmented reality game developed by Niantic, has been driving a lot of hype. Some claim it is the hottest mobile game ever and peg it as the next tech trend, whereas others argue it is declining in popularity, losing millions of players weekly.

Lowe's offers augmented reality room planner to streamline purchasing process
Published: November 9, 2016
Lowe’s is providing a new way for consumers to model what they want their homes to look like with Lowe’s products without even going to the store thanks to a new augmented reality program.
The hunt is on with Conan O'Brien's scavenger hunt app in New York
Published: November 2, 2016
To promote TBS’ late-night comedy show, Conan, the network partnered with Team Coco and AT&T to release an augmented reality application that lets users interact with Conan O’Brien and the AT&T brand by finding hidden prizes around New York City.
Condé Nast China joins HTC Vive in bringing augmented reality to the unlikeliest of places
Published: October 28, 2016
HTC has partnered with Condé Nast China to release a new technology that will bring augmented reality to publishing, a move that will be sure to catch consumers off guard.
Condé Nast, HTC bring augmented reality to the unlikeliest of places
Published: October 28, 2016
HTC has partnered with Condé Nast China to release a new technology that will bring augmented reality to publishing, a move that will be sure to catch consumers off guard.
NBA to test out augmented reality viewing experiences this season
Published: October 26, 2016
NBA Digital is partnering with a live virtual reality technology firm to show one NBA League Pass game a week in virtual reality to users with compatible Samsung devices.
Augmented reality ushers new era of targeting advertising. Thank you, Pokémon Go
Published: September 23, 2016
By Joel Citron

With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.

Glamour brings NYFW beauty looks to mobile via augmented reality
Published: September 9, 2016
Condé Nast’s Glamour is joining forces with the YouCam Makeup application to bring top beauty trends seen on the runway at New York Fashion Week to consumers’ smartphones, enabling them to virtually try on the featured products at home.
Bud Light scores with mobile-driven game-day offers, engagements, prizes
Published: September 8, 2016
Bud Light kicks off a new mobile push today, enabling Denver Broncos fans to get a free beer on game day via the Ibotta application as well as access interactive content and win prizes using their phones at the team’s stadium.
Orange Leaf swaps AR coloring sheet for charitable donations
Published: September 7, 2016
Orange Leaf Frozen Yogurt is inviting customers to donate $1 to nonprofit No Kid Hungry in exchange for its mascot-themed augmented reality coloring sheet pin up, showcasing how brands can leverage mobile technology to complement corporate social responsibility efforts.
Please click here to register now!