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Tag: augmented reality

Total Results: 109

   Displaying: 1 - 10

Hyundai modernizes car owner's manual with augmented reality spin
Published: November 13, 2015
Hyundai is paving the way for automotive manufacturers seeking to cater to mobile-savvy car owners by rolling out an augmented reality manual application that brings accessible how-to information to smartphones.
Toshiba mobilizes fan-going experiences at Staples Center via augmented reality
Published: October 29, 2015
Toshiba is bringing a mobile focus to basketball fans’ experiences at Los Angeles’s Staples Center by rolling out an augmented reality application that curates true-to-life pictures of team players with game attendees, allowing guests to enjoy a memorable photo opportunity.
General Mills scares up cereal box engagement with augmented reality
Published: August 18, 2015
This Halloween, General Mills' Franken Berry, Count Chocula and Boo Berry monster mascots are coming alive as the marketer extends a collaboration with augmented reality application Blippar that previously impacted Wheaties and other cereal brands.
Birchbox targets male customers with virtual reality fun
Published: July 16, 2015
Grooming product subscription service Birchbox Man is delivering a unique augmented reality experience to members to further develop its newer male side of the service.
Office Depot’s app usage jumps 300pc with augmented reality campaign
Published: June 11, 2015
Office Depot saw usage of its mobile application jump 300 percent thanks to an augmented reality campaign that strived to help students, teachers and parents pinpoint their passions.
Platform Pulse: What Google’s app indexing for iOS means for marketers
Published: June 1, 2015
Google’s I/O event for developers overshadows last week’s other mobile platform news, with the announcement that application indexing is now available for Google searches on iOS devices likely to have a significant impact on how users discover content and applications.
Heineken uncaps augmented reality app for closer look at sustainability
Published: May 4, 2015
Heineken is tapping augmented reality mobile application Blippar for a new digital campaign that offers consumers a look at beer's ingredients while stirring up interest in sustainability matters by asking users to snap a photo of a Heineken bottle to unlock exclusive content and create selfies to share across social media.
Apple risks marginalization if post-smartphone strategy fizzles
Published: February 23, 2015
Apple is feeling the pressure to extend its expertise into new product categories as smartphone sales slow, with augmented reality headsets and even connected cars at the top of the list of where it hopes to make a mark next.
Virgin Atlantic entices travelers with augmented reality application
Published: January 5, 2015
Virgin Atlantic is enticing travelers and training crew members with a new augmented reality application that offers a real-life tour of its new 787 Dreamliner’s cabin and a sneak peek at the traveling experience.
United States Postal Service leverages augmented reality for holiday campaign
Published: December 4, 2014
The United States Postal Service is introducing a holiday-themed mobile marketing campaign that leverages augmented reality and special promotions via its mobile application.
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