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Tag: augmented reality

Total Results: 132

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Augmented reality ushers new era of targeting advertising. Thank you, Pokémon Go
Published: September 23, 2016
By Joel Citron

With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.

Glamour brings NYFW beauty looks to mobile via augmented reality
Published: September 9, 2016
Condé Nast’s Glamour is joining forces with the YouCam Makeup application to bring top beauty trends seen on the runway at New York Fashion Week to consumers’ smartphones, enabling them to virtually try on the featured products at home.
Bud Light scores with mobile-driven game-day offers, engagements, prizes
Published: September 8, 2016
Bud Light kicks off a new mobile push today, enabling Denver Broncos fans to get a free beer on game day via the Ibotta application as well as access interactive content and win prizes using their phones at the team’s stadium.
Orange Leaf swaps AR coloring sheet for charitable donations
Published: September 7, 2016
Orange Leaf Frozen Yogurt is inviting customers to donate $1 to nonprofit No Kid Hungry in exchange for its mascot-themed augmented reality coloring sheet pin up, showcasing how brands can leverage mobile technology to complement corporate social responsibility efforts.
Nissan’s Diehard Fan app resurfaces with new features following last year's success
Published: September 6, 2016
Nissan is introducing this year’s iteration of its Diehard Fan mobile application, which lets users virtually paint their faces in their college football team’s colors, after seeing 500,000 downloads and more than three million photos taken during its first rollout last year.
Moe’s Southwest Grill cooks up AR art installations to drive loyalty
Published: August 18, 2016
Fast casual restaurant chain Moe’s Southwest Grill is encouraging diners to use their smartphones to interact with art on display in its locations and launch an augmented reality experience enabling them to play onion drums and watch bees buzz.
Perfect365 blends beauty influencers, augmented reality, products to drive sales
Published: July 25, 2016
Beauty retailers such as Ipsy and Nudstix are among the several brands reaping the benefits of Perfect365's new Explore tab that allows users to browse augmented reality videos from their favorite social influencers to better find and buy products.
Five technologies that will transform customer service in five years: Forrester
Published: July 12, 2016
New technologies are creating compelling experiences that have the potential to build loyalty- and revenue-generating opportunities into customer service but, businesses need to start preparing now, according to a new report from Forrester.
Urban Decay's Snapchat filter mimics capabilities of augmented reality app
Published: June 24, 2016
Makeup brand Urban Decay is bringing beauty product augmented reality experiences into the mainstream by giving Snapchat users a preview of its try-on application through a special lens filter that shows what different lipstick shades would look like on someone's face.
Orange Leaf brings mascot to life via AR coloring app
Published: May 20, 2016
Frozen yogurt chain Orange Leaf is serving a new integration with the Colorbug augmented reality application, bringing the brand's Orange Unicorn mascot to life for customers.
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