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Tag: augmented reality

Total Results: 96

   Displaying: 1 - 10

USPS delivers digital mail to marketers through augmented reality
Published: August 25, 2014
The United States Postal Service is introducing this fall a marketing promotion that attaches a digitally enabled icon to mail and is scanned through USPS’ AR mobile application, allowing marketers to mail an interactive experience along with any letter.
Glidden, House Beautiful paint the scene for redecorating shoppers with augmented reality
Published: August 21, 2014
Hearst Corporation’s House Beautiful Magazine has teamed with paint manufacturer Glidden to execute an interactive advertisement that viewers can scan with their smartphones to upload a photo that allows them virtually test out the color swatches in the room they plan to paint.
Office Depot eyes adding mobile activity to rewards program
Published: August 18, 2014
PHILADELPHIA - Office Depot sees potential for boosting its points-based loyalty program by allowing customers to earn discounts for performing certain actions with their mobile devices while shopping in stores.
Discovery Channel’s Shark Week leverages augmented reality to target Gen Z
Published: August 18, 2014
Discovery Channel’s renowned programming block Shark Week is utilizing advertising mobile application Blippar to enhance physical ads with augmented reality capabilities and attract Generation Zers.
Dippin’ Dots treats customers to gamified loyalty program via augmented reality
Published: August 5, 2014
Frozen confectionary treat Dippin’ Dots has launched what the brand claims is the first fully interactive mobile site that integrates augmented reality with a loyalty program to satiate consumer cravings for genuine connections.
Boston’s Restaurants & Sports Bar focuses on family with kids’ gaming app, augmented reality
Published: August 5, 2014
In an effort to incorporate families into its marketing strategy, dining franchise Boston’s Restaurant and Sports Bar has launched a new kids program with mobile aspects, such as a game application and a 3D augmented reality game.
Space Needle app launches new digital experiences
Published: July 28, 2014
A new mobile application geared for tourists visiting Seattle’s Space Needle includes a high degree of functionality and helps weave the entire experience together with a range of on-site and at-home interactive opportunities.
Lacoste’s augmented reality in-store app lacks potential
Published: July 22, 2014
French apparel label Lacoste is taking in-store shoppers on a virtual experience with an augmented reality application inviting users to scan their smartphone and digitally try-on the brand’s trainer shoes.
Beacons, social commerce to play bigger role for 2014 holiday season
Published: June 30, 2014
Mobile’s role during the 2014 holiday shopping season will be bigger than ever, opening up both opportunities and challenges for marketers as they eye beacons, social commerce, image recognition and streamlined experiences to help support mobile-equipped shoppers.
McDonald’s breakthrough mobile game inserts 3D reconstructions of menu items
Published: May 21, 2014
In its first global digital promotion, McDonald’s is leveraging new mobile technology that creates a real-time 3D reconstruction of menu items on a table for a soccer-themed game that brings a new level of interactivity and authenticity to its brand engagements on mobile.