Tag: augmented reality

Total Results: 41

Cadbury pushes multichannel campaign via mobile

Published: September 16, 2011

Candy manufacturer Cadbury is making mobile an integral part of its colossal Spots and Stripes campaign with an initiative that involves augmented reality, social media and applications.

Immersive virtual, augmented reality will transform retail: Shop.org keynote

Published: September 14, 2011

BOSTON – Retail is being transformed by the exponential growth in mobile and technology, according to a keynote speaker at Shop.org's Annual Summit.

Beck’s multichannel mobile effort connects physical and digital worlds

Published: September 12, 2011

Brewer Beck’s is pulling out all the mobile bells and whistles for a three-year promotion that taps into culturally-aware consumers by discovering up-and-coming artists.

Apple patent for second display on iOS devices looks promising for marketing

Published: April 12, 2011

Apple filing a patent to potentially add a second display to the iPhone and iPad opens up interesting possibilities for mobile marketers and developers.

Volkwagen blends print, mobile to enable virtual test drives

Published: March 29, 2011

Automaker Volkwagen is using an augmented-reality application to make its print campaign interactive and let mobile consumers take a virtual test drive of its new Passat model.

Red Bull boosts brand favorability with augmented reality

Published: March 22, 2011

Energy drink brand Red Bull is running an on-package call-to-action to drive adoption of a branded mobile game designed to increase consumer engagement and influence purchase intent through augmented reality.

Will iPad 2 lead to full-scale adoption of augmented reality?

Published: March 8, 2011

With Apple’s new iPad 2 hitting stores soon, brands will start to leverage the front- and rear-facing camera to create more augmented reality campaigns and games to enhance relationships with consumers, per industry experts.

Mobile augmented reality apps to reach 1.4B downloads by 2015: study

Published: March 2, 2011

Mobile augmented reality apps are on a rapid rise, according to the latest report from Juniper Research, which reveals that the increased interest will lead to nearly 1.4 billion worldwide downloads by 2015.

Mobile augmented reality to drive $1.5B in revenue by 2015

Published: February 3, 2011

Brands such as Coca-Cola and Carlsberg are increasingly investing in mobile augmented reality and Juniper Research predicts global revenues in the space will reach $1.5 billion by 2015.

Mobile augmented reality program showcases NBC-branded merchandise

Published: January 12, 2011

NBC’s Today Show experimented with mobile augmented reality during the holiday season, encouraging consumers to download the GoldRun iPhone application and search for hidden objects throughout Rockefeller Plaza.