Tag: augmented reality

Total Results: 46

Displaying: 41 - 46

Augmented reality set for major growth: ABI Research: Published: October 23, 2009; Increasing smartphone capabilities will cause augmented reality to have a booming impact on the mobile platform, according to a new study from ABI Research.
Russian carrier taps augmented reality to energize campaign: Published: October 1, 2009; MTS, the largest wireless carrier in Russia and the Commonwealth of Independent States, claims it is the first Russian company to use augmented reality as part of a major marketing campaign.
Papa John's, Starbucks power location-based augmented reality app: Published: September 29, 2009; Papa John's and Starbucks are advertising on GeoVector Corp.'s World Surfer application on the iPhone and Android platforms.
Zagat Survey gears up for augmented reality iPhone app: Published: September 25, 2009; Zagat Survey, a provider of online travel and leisure information, is gearing up to launch its popular nru (near you) augmented reality application for the iPhone.
Mobile's future is in full media integration: Mobile Ad Summit panel: Published: September 23, 2009; NEW YORK - The future of mobile will consist of integrated media campaigns, augmented reality and rich media mobile Web sites, according to a panel at the Mobile Ad Summit.
Ford launches 3D interactive mobile campaign: Published: December 10, 2008; Ford of Europe this week launched its first 3D interactive mobile marketing campaign for its new Ford Ka model.