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Tag: automotive


Total Results: 26

   Displaying: 1 - 10

Automakers rev up for mobile-driven features war
Published: January 13, 2016
While self-driving cars are garnering lots of headlines right now, the more immediate opportunity and challenge for automotive brands in 2016 will be developing must-have mobile features and software that can win over drivers.
Mobile plays increasingly important role across five crucial car-buying moments
Published: December 2, 2015
Mobile searches for videos, images and other content related to the car-shopping journey are up significantly in the past year, according to a new report from Google that pinpoints five crucial moments for reaching these consumers and where smartphones fit in.
Ford revs up mobile connectivity with Escape SUV's complementary app
Published: November 18, 2015
Ford Motor Company is ramping up its connected car initiatives with a complementary mobile application for the 2017 Escape SUV, the first model to receive the brand's Sync Connect treatment.
AutoTrader.com becomes Autotrader to drive mobile-buyer engagement
Published: March 17, 2015
AutoTrader.com, an online automotive sales pioneer, is rebranding itself as Autotrader to better reach consumers on mobile, reflecting the increasing use of smartphones and tablets in car-buying research.
BlackBerry's QNX showcases connected car of future in automotive push
Published: June 10, 2014
A Canadian automotive supplier group recently unveiled an advanced connected vehicle that includes on-board technology such as hand gesture recognition, an alcohol sensor and a fleet communication system.
CPG, auto mobile ads drive highest interaction rates: report
Published: December 18, 2013
Consumer packaged good brands and automakers are averaging some of the highest click-through and engagement rates in the industry by focusing on engagement rather than conversions, according to a new report from DG Mediamind.
Connected car market to take off, opening vast opportunities for mobile space
Published: June 20, 2013
As a growing number of cars feature mobile-enabled Internet connectivity going forward, revenues from associated services are expected to triple by 2018 compared with 2012 and reach $53.62 billion, according to a new report from the Groupe Speciale Mobile Association.

Mobile use varies between auto shoppers and service buyers: report
Published: November 16, 2012
While the automotive category has a 51 percent conversion rate in mobile, new research suggests that mobile use varies greatly within the category based on user needs and intent.

Autobytel puts mobile Web in driver’s seat of on-the-go shopping strategy
Published: June 20, 2012
Internet automotive research and purchasing site Autobytel is taking its first step into mobile with a new version of its Web site built for mobile use and intended to facilitate car purchasing.
Apple’s mobile strategy still missing location data piece
Published: November 1, 2011
While Apple continues to invest in the mobile space, the company is missing the strong location data play that is necessary for monetizing mobile’s built-in location capabilities.

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