Tag: automotive

Total Results: 17

Apple’s mobile strategy still missing location data piece

Published: November 1, 2011

While Apple continues to invest in the mobile space, the company is missing the strong location data play that is necessary for monetizing mobile’s built-in location capabilities.

21pc of consumers who view auto content access it daily: Millennial Media

Published: September 20, 2011

Among consumers who view auto content on their phone, 31 percent access the information once a week and 21 percent access it almost every day, according to a new report by Millennial Media.

Volkswagen iPad app accelerates car promotion

Published: September 14, 2011

Automaker Volkswagen is drumming up awareness for its new Up vehicle via an iPad and iPhone application that puts consumers behind the driving wheel.

Microsoft, ComScore, Jumptap: News briefs

Published: July 20, 2011

News briefs: Microsoft outperforms AdMob for in-app advertising; Mobile map use grows 39pc in past 12 months: ComScore; Mobile auto site traffic growing faster than online: Jumptap.

What's under the mobile hood for eBay Motors? Buckle up

Published: May 17, 2011

To answer the growing use of mobile devices to shop for and purchase cars and parts, eBay has launched a new eBay Motors iPhone app, following on the heels of a dedicated store called eBay Fashion.

Automotive brands increasingly rely on mobile to drive sales

Published: January 28, 2011

More than 440,000 mobile sites and over 500,000 mobile applications exist today, according to ChannelNet, and the automotive industry is leading the charge.

Mobile ad campaigns 5 times more effective than online: InsightExpress study

Published: February 5, 2010

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.

Automotive brands Volvo, Kia accelerate mobile initiatives

Published: September 9, 2009

Ford Motor Co.’s Volvo, Hyundai’s Kia Motors and automotive brands in general are increasingly leveraging the mobile channel despite the current economic climate.

Burger King, Subaru trial location-based mobile advertising

Published: May 19, 2009

Burger King and Subaru recently ran trial campaigns in cooperation with a tier-one U.S. carrier to let consumers find the nearest quick-serve restaurant or car dealership by clicking on a mobile banner ad.

WheelsTV launches mobile video, social networking site

Published: March 9, 2009

WheelsTV, a provider of automotive video programming and user-generated content, has launched a mobile site at with ads from brands such as Land Rover's Range Rover.