Tag: back to school

Total Results: 4

JCPenney back-to-school campaign targets teens on mobile: Published: July 16, 2009; JCPenney launched its "Schooled in Style: Smart Looks for Less," multichannel campaign for the 2009 back-to-school season. Guess which marketing channels are being used.
Traffic.com runs back-to-school campaign for mobile Web, SMS: Published: September 2, 2008; Navteq's Traffic.com, a source of traffic services for consumers, is helping parents this back-to-school season with mobile traffic tools that make it easy to drop off the kids at school and get to work on time.
Wal-Mart partners with Disney for back-to-school mobile push: Published: July 24, 2008; With the back-to-school season approaching, retail giant Wal-Mart Stores Inc. is helping parents deal with sleepy students transitioning from a carefree summer schedule to a wake-up routine.
JCPenney integrates mobile into back-to-school campaign: Published: July 8, 2008; J. C. Penney Company Inc., one of the nation's leading retailers, will kick off the back-to-school season with an integrated marketing campaign that makes intelligent use of mobile as part of the mix.