Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: banking

Total Results: 66

   Displaying: 1 - 10

5 pitfalls that banks must avoid as they offer mobile service
Published: August 7, 2014
By Klaus Enzenhofer

According to Javelin Strategy and Research, by switching just one customer’s in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.

Western Union steps up new customer acquisition via first movie partnership, mobile game
Published: April 28, 2014
Western Union and Twentieth Century Fox’s new campaign for the film “Rio 2” highlights a shift in how financial services are now turning to mobile promotions to acquire new customers in addition to promoting their services.
T-Mobile bets on mobile banking to further boost subscriber gains
Published: January 23, 2014
The introduction of banking services by T-Mobile could be a significant step forward for mobile wallets if the wireless carrier is successful.
Mobile banking and tweens
Published: July 16, 2012
Michael Nuciforo

As mobile and online commerce has grown, kids have become comfortable and, in some cases, more so than their parents in purchasing goods online. This is why a gap has emerged.

Mobile image technology: Revolutionizing mobile transactions
Published: July 13, 2012
Mike Nelson

Today’s world has changed tremendously and the ability to monetize mobile interactions, especially mobile photo capture, has reached its tipping point.

Unbanked banking on mobile: From Kitwe to Cleveland
Published: January 13, 2012
By Gary Schwartz

Can mobile business models and banking solutions from Africa be transported to main street North America, where there are approximately 60 million people unbanked or under banked?

Popularity of mobile banking apps makes them cybercrime targets: McAfee
Published: January 3, 2012
The largest level of mobile malware ever was recorded in 2011 and the trend is expected to continue in 2012 with cybercriminals increasingly turning their focus to mobile banking attacks, according to a new report from McAfee Labs.
Mobile banking reaching critical mass
Published: October 12, 2011
By KF Lai

Since the launch of the first mobile Internet banking services in 1999, many financial services firms have launched mobile ad campaigns to publicize and promote their products and services.

How mobile technology is changing the way that consumers bank
Published: June 7, 2011
By Joe Marcallini

As mobile technology continues to attract new, savvy and informed users, the banking industry must use innovative mobile techniques to connect with existing customers as well as attract prospects.

What marketers can learn from mobile banking
Published: May 17, 2011
By Chandrashekar Rao Kuthyar

Thanks to sweeping changes in consumer behavior and advancement in technology, mobile banking is tipped to become the primary channel of financial transaction in the future.

Please click here to downolad now!