Tag: banner ads

Total Results: 7

Point Reach generates 4pc click-through rate with in-app ads

Published: November 3, 2011

Mobile agency Point Reach generated a 4 percent click-through via ads that ran within its Halloween-themed application.

ULocate’s Spotlight masquerades ads to drive consumers to local businesses

Published: November 17, 2009

ULocate’s Spotlight is a hyper-local advertising tool being used to drive consumers into local businesses and it has delivered a click-through rate that is three times greater than banner ads.

1020 Placecast predicts top mobile and online advertising trends for 2009

Published: December 19, 2008

In 2009, look for trends such as new, better metrics to improve and measure ad performance, heightened privacy concerns and mainstream adoption of video advertising on the mobile Internet.

Cadillac launches mobile ad campaign

Published: November 20, 2008

General Motors Corp.'s Cadillac is serving advertising on the mobile sports Web site of CTV, Canada's largest private broadcaster.

More than 100M Americans viewed mobile ads in Q3: Study

Published: November 4, 2008

Mobile social network Limbo and market research agency GfK Technology have released their latest Mobile Advertising Report.

Google launches mobile banners

Published: April 25, 2008

Google has entered the mobile banner advertisement market with the launch of AdWords for mobile.

Ads on mobile game site play well for Yahoo oneSearch

Published: February 15, 2008

How effective is a banner ad on a mobile game WAP site? Curious, Yahoo oneSearch turned to Greystripe, a firm which places ads in mobile games, for a campaign to test precisely that.