Tag: banners

Total Results: 5

Key best practice for the 6 mobile channels that will matter over the holidays: Published: October 28, 2011; QR codes, applications, mobile banners, rich media, mobile-optimized Web sites, location-based deals and offers, mobile coupons and SMS � oh my.
Rich media ads on iPad outperforming iOS, Android devices: Published: June 7, 2011; Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
Unilever misses mark on I Can�t Believe It�s Not Butter mobile ad campaign: Published: May 31, 2011; Unilever�s I Can�t Believe It�s Not Butter mobile banner ad illustrates how important it is to have a mobile-optimized landing page. The company�s mobile landing page is not mobile-optimized, making its execution fall short.
10 reasons why mobile advertising is more effective than Internet advertising: Published: December 1, 2009; By Guy Yaniv
It is with due respect and humility, rather than arrogance, that the mobile industry reacts to the likelihood that mobile advertising is more effective than Internet advertising.
Google rightly throws weight behind mobile banners: Published: April 28, 2008; It took some time but Google finally bellied up to the bar: The search giant's move to offer banners for mobile extends the life of an ad unit that refuses to die.