Tag: bar codes

Total Results: 121

Why are marketers not taking QR codes seriously?

Published: May 23, 2012

There is a prominent place for QR codes in the mobile space, especially when it comes to communicating with consumers on a one-to-one level. However, many marketers do not seem too keen on mobile bar codes and are not incorporating them into the marketing mix.

USPS, SpyderLynk reinforce direct mail’s relevance via mobile bar code implementation

Published: May 21, 2012

The United States Postal Service has teamed up with SpyderLynk for its mobile commerce and personalization promotion that offers direct mail customers a discount on letters, cards and flats that include a mobile bar code.

48pc of mobile bar code scans come from Android: Scanbuy

Published: May 21, 2012

Android still leads the pack as the operating system with the most mobile bar code scans, but Apple is on its heels with a 45 percent market share, according to a new study from Scanbuy.

Brand Watch: Analyzing Starbucks' mobile blueprint

Published: May 17, 2012

Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.

8pc of magazine pages contained mobile bar code in Q1: study

Published: May 15, 2012

QR codes, Microsoft Tags and other mobile action codes continue to spread through print magazines at a fast pace, with 1,356 mobile action codes printed in the first quarter of 2012, up from 352 during the same period a year ago, according to a new report from Nellymoser.

Jamba Juice builds database through QR code implementation

Published: April 26, 2012

Jamba Juice is placing QR codes on its in-store signage to not only increase its email database, but also encourage consumers to receive exclusive offers and discounts by becoming an insider.

Top 10 QR code campaigns of Q1

Published: April 18, 2012

Nowadays there is a love/hate relationship with QR codes. However, although many are against mobile bar codes, brands such as Starbucks, Kraft and Taco Bell are proving them to be essential to targeting new and existing consumers.

Brisk Iced Tea aims to engage Star Wars fans via Microsoft Tag initiative

Published: April 13, 2012

Pepsi and Unilever’s Brisk Ice Tea is letting fans unlock exclusive content for the new Kinect Star Wars game via scannable Microsoft Tags printed on limited-edition bottles.

Augme, NeoMedia move to protect mobile patents in suits against Millennial, SpyderLynk

Published: April 10, 2012

In a sign of just how big the potential may be to make money from mobile marketing, patent infringement lawsuits keep coming from companies such as Augme Technologies and NeoMedia who are looking to protect intellectual property they feel gives them a unique edge.

KFC drives sweepstake entries via QR code implementation

Published: April 3, 2012

Fast food giant KFC has placed QR codes on its soft drink cups that aim to engage consumers and let them vie for a chance to win hundreds of prizes given away every hour.