Tag: behavioral targeting

Total Results: 4

How to optimize mobile marketing efforts with targeting: Published: December 7, 2010; By Eric J. Hansen
It sounds obvious: optimize for the right audience to achieve your online marketing goals. But many marketers do not � for several reasons.
Is FTC�s Do Not Track proposal a solution chasing a problem?: Published: December 3, 2010; If the Federal Trade Commission�s proposed Do Not Track mechanism becomes a reality, mobile marketers will suffer loss of business and consumers will be bombarded with spray-and-pray ads that are not behaviorally targeted.
Microsoft announces behavioral tageting for mobile display inventory: Published: September 16, 2009; Microsoft Advertising is bringing its online behavioral targeting options, segments and categories to buyers of its mobile display inventory.
3 privacy perils in a 3G world: Published: February 18, 2009; By Tanya L. Forsheit
As mobile marketing explodes, the possibilities for targeting relevant advertising increase exponentially. But the promise brings with it considerable potential perils for privacy and security compliance.