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Tag: behavioral targeting


Total Results: 2

Microsoft announces behavioral tageting for mobile display inventory
Published: September 16, 2009
Microsoft Advertising is bringing its online behavioral targeting options, segments and categories to buyers of its mobile display inventory.
3 privacy perils in a 3G world
Published: February 18, 2009
By Tanya L. Forsheit

As mobile marketing explodes, the possibilities for targeting relevant advertising increase exponentially. But the promise brings with it considerable potential perils for privacy and security compliance.

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