Tag: behavioral targeting
Total Results: 2
- Microsoft announces behavioral tageting for mobile display inventory
- Published: September 16, 2009
- Microsoft Advertising is bringing its online behavioral targeting options, segments and categories to buyers of its mobile display inventory.
- 3 privacy perils in a 3G world
- Published: February 18, 2009
- By Tanya L. Forsheit
As mobile marketing explodes, the possibilities for targeting relevant advertising increase exponentially. But the promise brings with it considerable potential perils for privacy and security compliance.
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