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Tag: branded apps


Total Results: 3

Branded apps may not be everyone’s cup of tea
Published: October 21, 2010
The proliferation of smartphones has sent a mob of brands and retailers into the applications space. But do all brands really need a mobile application?

Thermos engages thirsty consumers via branded app
Published: August 9, 2010
Insulated beverage bottle manufacturer Thermos has launched a free iPhone application called OasisPlaces that engages consumers by providing a utility.
Will Apple’s iPad tablet be a game-changer for mobile marketing?
Published: January 27, 2010
If Apple is able to replicate the success it has had with the iPhone, then its iPad tablet computer will have a huge impact on mobile advertising, branded applications and content distribution.