Tag: branding

Total Results: 14

Is mobile a brand champion or direct response hero?

Published: October 18, 2011

The success stories in mobile continue to multiply as marketers embrace the technology to enhance engagement and drive in-store traffic.

IPad first platform for immersive, interactive video advertising: Rhythm NewMedia

Published: March 17, 2011

The iPad is the first platform that combines the engagement of television advertising for branding with the interactivity of online, which encourages people to take action, according to Rhythm NewMedia.

Branding Brand, In-Stat, Adobe, Medialets, GfK MRI - News briefs

Published: March 16, 2011

News briefs - Branding Brand claims its mobile Web sites outperform industry average; Mobile payment users to surpass 375 million by 2015; Adobe to integrate Medialets ad platform; Millennials prime targets for ads sent via text messages.

Magazines barking up the wrong tree with meaningless rebranding

Published: October 4, 2010

For those from the print publishing world who saw early on the devastation wreaked by online, the Magazine Publishers of America’s decision to rebrand is skirting a larger issue: retooling a dying business model.

Why a brand name matters in mobile and tech

Published: September 1, 2010

By Paola Norambuena

Package design, ads, POS display and promotions are key when shopping for a pair of Nikes or your next iPhone – but when searching for an app, tangible context is absent.

L'Oréal Paris develops MMS campaign for brand awareness

Published: August 17, 2009

Beauty products giant L'Oréal Paris ran an MMS campaign to extend brand awareness around two new products for women and men.

Who says mobile can’t build your brand

Published: July 21, 2009

By Dan Roselli

One resounding question remains that many mobile marketers still face: Can mobile actually build my brand imagery?

Apps must avoid the fate of dot-coms

Published: July 20, 2009

If the industry chatter is any indication, mobile applications may suffer the fate of dot-coms earlier in the decade: failure to live up to expectations.

How to ensure that the brand’s iPhone app isn’t deleted

Published: July 2, 2009

By Maya Mikhailov

Key guidelines for brands that wish to remain on a consumer's iPhone longer than a carton of milk remains drinkable in the fridge.

CNN.com Mobile claims branding lift for The UPS Store ads

Published: February 2, 2009

A recent UPS Store ad campaign on CNN.com Mobile is said to have generated significant lift in brand awareness, ad recall and intent to recommend and to use.