Tag: branding
Total Results: 3
- Exposure to mobile ads lifts branding: Dynamic Logic
- Published: August 21, 2008
- New research from Millward Brown’s Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.
- Mobile: A branding or direct marketing medium?
- Published: August 15, 2008
- By Chris Arens
I am often asked that headline question and my response is simple: “It depends.” There is never a tried-and-true answer and those who claim to have one are kidding themselves.
- Carrier price war – a race to the bottom?
- Published: February 25, 2008
- Does it make sense to initiate a pricing war in a wireless carrier industry that’s commoditized, has little brand differentiation in service offerings and may be reduced to pipe status?
