Tag: brands

Total Results: 37

Brands get liked on Facebook 1M times per day: ad:tech keynote

Published: November 10, 2011

NEW YORK – For anyone who has ever felt as if there is no room for brands on Facebook, an executive from the company disputed this point at ad:tech, backing his claim with numbers.

Nielsen Catalina, 4Info offer CPG brands greater mobile accountability

Published: May 4, 2011

Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.

Rayovac exec: Social and mobile transforming advertising

Published: April 5, 2011

Spectrum Brands and its batteries brand Rayovac are increasingly turning to mobile and social media, channels that are transforming the face of advertising.

Why are luxury brands only developing iPhone apps? - Luxury Daily

Published: March 29, 2011

Luxury Daily today - Why are luxury brands only developing iPhone apps?; Tod’s offers Italian short film on one condition: email, per favore.

Land Rover claims 50pc engagement rate for The Daily iPad ad campaign

Published: February 10, 2011

Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.

Why luxury brands should embrace mobile

Published: December 17, 2010

By Jason Goldberg

The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next.

How the mobile Internet affects brands

Published: December 14, 2010

By Jonathan Ellis

Brands need to find solutions on mobile where the consumer can activate the relationship. As technology rapidly advances, we are moving from a push model to one of pull.

Why brand applications are ads

Published: November 30, 2010

By Elizabeth Joy Zalman

The truth of the matter is that applications are ads, plain and simple. But how do brands measure advertising's influence on consumer behavior?

Actor/singer Jamie Foxx makes case for SMS during MMF keynote

Published: November 18, 2010

LOS ANGELES - Jamie Foxx, Academy award-winning actor and Grammy Award-winning singer, opened the Mobile Marketing Association’s Mobile Marketing Forum, discussing the opportunities of mobile within the entertainment industry and for brands in general.

Ad networks to suffer against premium content: mDialog exec

Published: November 15, 2010

Mobile video advertising is exploding with the introduction of tablets such as the iPad and the space will continue to grow as faster network speeds and better devices come to market.