Tag: brands

Total Results: 42

Branded apps can generate revenue: MLB.com CEO

Published: September 24, 2009

NEW YORK - During the keynote address at the Apps for Brands event, the CEO of MLB.com said that WAP is running the game in terms of reach, but applications are better for generating revenue.

Barnes & Noble exec: Don’t lose brand when creating apps

Published: September 24, 2009

NEW YORK – A Barnes & Noble executive cautioned other brands to keep quality of content and their mission statement in mind when heading to the mobile platform.

Automotive brands Volvo, Kia accelerate mobile initiatives

Published: September 9, 2009

Ford Motor Co.’s Volvo, Hyundai’s Kia Motors and automotive brands in general are increasingly leveraging the mobile channel despite the current economic climate.

Who says mobile can’t build your brand

Published: July 21, 2009

By Dan Roselli

One resounding question remains that many mobile marketers still face: Can mobile actually build my brand imagery?

Taco Bell unveils mobile strategy during IAB keynote

Published: July 14, 2009

NEW YORK - Fast-food chains have realized that mobile has to be an integral part of their marketing mix, and Taco Bell's increasing investment in mobile is a case-in-point.

Dunkin' Donuts sweetens Dunkin' Run campaign with mobile

Published: June 23, 2009

Dunkin' Donuts has rolled out new interactive Web tools and an iPhone application to create a social group ordering experience for its customers as part of the Dunkin' Run campaign.

Who says brands aren’t running mobile marketing campaigns?

Published: May 11, 2009

That lament -- that brands aren't serious about mobile marketing or even ready for the channel -- should be put to rest once and for all. Here's the evidence.

Are brands starting to see value in mobile?

Published: April 10, 2009

By Christian Louca

So are brands finally starting to sit up and take notice of the mobile medium, integrating it into their marketing strategies?

Interpublic agency R/GA’s take on mobile: Unprecedented growth

Published: March 26, 2009

That vote of confidence for mobile from one of the leading interactive marketing agencies nationwide must mean a lot. A specialist in Internet marketing, R/GA has been involved with mobile since 2001.

Brands recognizing that smarter phones mean smarter experiences

Published: March 13, 2009

By Conrad Lisco

As mobile users move beyond appreciation to expectation of power and speed in the palm of their hands, brands must work harder to incorporate mobile into strategy and planning processes.