Tag: business to business

Total Results: 5

Tips for business-to-business mobile marketing: Published: August 29, 2011; By Gordon Plutsky
Business-to-business marketers should be thinking about mobile apps as customer relationship marketing tools that literally follow the customer throughout their day.
How mobile can help business-to-business marketers and retailers: Published: June 6, 2011; By Lori Colman
Many business-to-business marketers still remain tentative regarding mobile marketing, unsure of how to use mobile tactics. They may also believe that the medium is relevant primarily for consumer brands.
B2B mobile marketing spend will reach $106M in 2014: Forrester: Published: March 8, 2010; Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.
Convergence in B2B and B2C mobile marketing?: Published: July 1, 2009; By Christopher Carfi
There are stark differences between business-to-business marketing and business-to-consumer marketing: audience size, volume of sales and magnitude of purchases. Can the twain meet?
U.S. marketers to go beyond mobile pilots: Published: December 31, 2007; By Bob Gold
Is the United States catching up to Europe and Asia in its sophisticated use of mobile in sales, marketing, customer service and operations? My answer is no.