Tag: campaigns

Total Results: 36

20M bar code scans recorded in Q3: Scanbuy

Published: November 15, 2011

ScanLife’s Q3 Trend Report showed a 440 percent increase in scans year-over-year from the third quarter of 2010, indicating consumers are more willing to interact and engage with content delivered through QR codes.

US congressman Devin Nunes connects with constituents via mobile

Published: November 2, 2011

United States congressman Devin Nunes is using text and voice technology to communicate with his constituents.

3 strategies for brands to create SMS campaigns

Published: October 7, 2011

By Deepali Tamhane

The sheer size of mobile users makes a compelling argument that marketers cannot ignore. For example, there are now more than 2 billion mobile subscribers worldwide and 230 million in the U.S. alone.

Five ways to ruin a 2D bar code campaign and how to fix it

Published: September 7, 2011

By Bill McQuain

As 2D bar code campaigns become more popular, many companies are failing to follow the golden rules of implementing mobile codes, leaving consumers frustrated and confused. These are five pitfalls to avoid.

3 ingredients to build a successful mobile marketing campaign

Published: August 2, 2011

By Stacy Lewis

Consumers read their text messages, even texts from advertisers, at a rate that blows away any other advertising vehicle. Story after story confirms it. Mobile marketing works.

3 mistakes to avoid when planning holiday 2011 campaigns

Published: July 14, 2011

By Steen Andersson

As this year’s holiday season approaches I thought I would share some valuable make-it-or-break-it lessons from my decade of experience.

5 best-practice tips for designing a mobile video campaign

Published: July 11, 2011

By Ujjal Kohli

By the end of 2011, there will be more than 150 million devices – smartphones, tablets, iPods and other connected devices – that can deliver interactive video ads.

Kellogg Co. sees 40,000 QR codes scans via mobile campaign

Published: June 27, 2011

By using QR codes and SMS on cereal boxes, Kellogg Co. drove more than 40,000 QR scans and 6,000 texts during its Crunchy Nut cereal promotion.

3 core elements of mobile advertising campaigns

Published: May 27, 2011

By Will Price

It has been surprising to see the snail’s pace at which the advertising industry has delivered innovation and new ideas for how to best reach the burgeoning mobile audience.

Mobile ad campaigns with $250K+ budgets double in Q1: ad network

Published: May 24, 2011

Campaign deals of more than $250,000 grew 213 percent in the first quarter when compared to the year-ago period, according to new data from mobile ad network Millennial Media.