Tag: campaigns

Total Results: 37

Omnicom agency OMD mandates third-party verification for mobile display campaigns

Published: February 25, 2009

Omnicom Media Group's OMD media agency will no longer accept site-served publisher data for mobile delivery and click performance related to mobile display advertising.

Top five mobile survivor guidelines for effective campaigns

Published: January 12, 2009

By Shira Simmonds

As brands allocate more media spend towards mobile, agencies and in-house marketing departments are attempting to launch mobile campaigns on their own. Are they doing it right?

Seeking nominations for Mobile Marketer of the Year

Published: October 27, 2008

Regardless of the recent financial crisis, this year has by all means been wonderful for mobile marketing. Who's the smartest of them all mobile marketers?

Proteus re-brands as 2ergo Americas in parent expansion plans

Published: July 15, 2008

Mobile marketing company Proteus has re-branded to become 2ergo Americas Inc. as part of its British parent company's plans to expand its business globally.

Air2Web debuts Mobile Marketing Solution Series

Published: April 18, 2008

Air2Web Inc. has officially introduced a suite of packaged mobile marketing services targeting brands, marketers and advertising agencies.

5th Finger shows full hand in U.S.

Published: January 29, 2008

A year after entering the United States, mobile service provider 5th Finger has formally launched in this market, targeting advertising agencies seeking mobile campaign help.

More targeted and creative mobile ad campaigns

Published: January 14, 2008

Direct marketing or brand advertising -- the march toward more sophisticated mobile advertising is gathering strength.