Tag: cars

Total Results: 15

Apple iPad: game-changer or just another screen?

Published: March 11, 2010

In the wake of a television campaign during the Oscars, buzz is building in anticipation of the Apple iPad�s impending release on April 3. But will it live up to the hype?

Ric O�Barry's SMS shoutout at the Oscars more than doubles opt-ins

Published: March 11, 2010

At Sunday�s Oscars, Ric O�Barry held up a sign with the mobile call-to-action text DOLPHIN to 44144 during �The Cove� acceptance speech for Best Documentary.

Associated Press expands entertainment focus with Oscar mobile coverage

Published: March 8, 2010

The Associated Press teamed up with Livestream to provide consumers with live Oscars Red Carpet coverage straight from their mobile device.

L�Oreal sponsors Conde Nast�s Vanity Fair Hollywood app

Published: February 10, 2010

Cosmetics giant L�Oreal Paris is sponsoring Conde Nast�s recently launched Vanity Fair Hollywood application for Apple�s iPhone and iPod touch.

Cars.com Super Bowl ad generates 6,500 app downloads in 1 day

Published: February 9, 2010

Cars.com ran an ad on CBS during the Super Bowl that drove 6,500 downloads of its recently launched mobile application in a single day.

Mobile marketers should think globally, act locally: keynote

Published: November 6, 2009

NEW YORK � Brands and marketers must tap into rapidly growing international wireless markets or risk getting left behind, according to a keynote roundtable at ad:tech New York.

Are consumers open to ad-supported email?

Published: July 15, 2009

With mobile marketing on the rise and data-enabled phones working their way up the market's food chain, the opportunity for carriers to implement ad-funded mobile email is right around the corner.

Porsche races into mobile world with iPhone app

Published: June 23, 2009

As part of its continuing presence on mobile, Porsche has recently launched an iPhone application that gets down to the essence of its first four-door sports car, the Panamera.

Brands run cross-platform location-based ads with 1020 Placecast

Published: April 27, 2009

Kraft Foods, Avis and Budget Rental Cars, Microsoft Windows Mobile, FedEx Kinko's and Hyatt Hotels have all tapped 1020 Placecast to run cross-platform location-based advertising.

Mobile searches up on Cars.com

Published: January 20, 2009

Cars.com, an auto information site, is reporting record visits to its mobile site for the first workweek of this year.