Tag: cars

Total Results: 30

Volvo taps in-app branded virtual goods to revitalize brand image

Published: November 4, 2010

NEW YORK – An executive from Geely Automobile's Volvo Cars speaking at ad: tech said that a recent in-application virtual goods campaign helped give its brand a facelift.

Cars.com adds mobile chat to connect dealers with shoppers

Published: August 31, 2010

Cars.com has extended its online chat to mobile devices to help dealers connect with shoppers even when they are away from their desks assisting other customers.

Five steps to succeeding in mobile commerce

Published: August 20, 2010

By Carsten Thoma

To drive mobile commerce initiatives, retailers and CPG companies need to communicate bi-directionally with customers and prospects effectively via mobile.

50pc of listening on Pandora happens on mobile: IAB panel

Published: July 20, 2010

NEW YORK - The mobile medium is an effective tool to bring brands and their products alive when consumers are closest to the point of purchase, according to a Pandora executive.

Tiffany & Co. marries mobile with interactive to sell engagement rings

Published: June 15, 2010

Luxury jeweler Tiffany & Co. has debuted an iPhone application that merges mobile and interactive shopping for consumers who are looking to select an engagement ring.

Apple iPad: game-changer or just another screen?

Published: March 11, 2010

In the wake of a television campaign during the Oscars, buzz is building in anticipation of the Apple iPad’s impending release on April 3. But will it live up to the hype?

Ric O’Barry's SMS shoutout at the Oscars more than doubles opt-ins

Published: March 11, 2010

At Sunday’s Oscars, Ric O’Barry held up a sign with the mobile call-to-action text DOLPHIN to 44144 during “The Cove” acceptance speech for Best Documentary.

Associated Press expands entertainment focus with Oscar mobile coverage

Published: March 8, 2010

The Associated Press teamed up with Livestream to provide consumers with live Oscars Red Carpet coverage straight from their mobile device.

L’Oreal sponsors Conde Nast’s Vanity Fair Hollywood app

Published: February 10, 2010

Cosmetics giant L’Oreal Paris is sponsoring Conde Nast’s recently launched Vanity Fair Hollywood application for Apple’s iPhone and iPod touch.

Cars.com Super Bowl ad generates 6,500 app downloads in 1 day

Published: February 9, 2010

Cars.com ran an ad on CBS during the Super Bowl that drove 6,500 downloads of its recently launched mobile application in a single day.