Tag: cars

Total Results: 31

Cars.com Super Bowl ad generates 6,500 app downloads in 1 day

Published: February 9, 2010

Cars.com ran an ad on CBS during the Super Bowl that drove 6,500 downloads of its recently launched mobile application in a single day.

Mobile marketers should think globally, act locally: keynote

Published: November 6, 2009

NEW YORK – Brands and marketers must tap into rapidly growing international wireless markets or risk getting left behind, according to a keynote roundtable at ad:tech New York.

Are consumers open to ad-supported email?

Published: July 15, 2009

With mobile marketing on the rise and data-enabled phones working their way up the market's food chain, the opportunity for carriers to implement ad-funded mobile email is right around the corner.

Porsche races into mobile world with iPhone app

Published: June 23, 2009

As part of its continuing presence on mobile, Porsche has recently launched an iPhone application that gets down to the essence of its first four-door sports car, the Panamera.

Brands run cross-platform location-based ads with 1020 Placecast

Published: April 27, 2009

Kraft Foods, Avis and Budget Rental Cars, Microsoft Windows Mobile, FedEx Kinko's and Hyatt Hotels have all tapped 1020 Placecast to run cross-platform location-based advertising.

Mobile searches up on Cars.com

Published: January 20, 2009

Cars.com, an auto information site, is reporting record visits to its mobile site for the first workweek of this year.

L.A. Times launches mobile marketing initiative

Published: December 16, 2008

Tribune Co.'s Los Angeles Times is turning to mobile to increase revenue and create new value for its automotive and real estate advertisers.

Cars.com mobile site targets in-market shoppers

Published: June 23, 2008

Here's something to drive away with: 30 percent of the unique visitors to Cars.com's mobile site have never been to the auto information provider's computer Web site.

Sears, Fandango add mobile to marketing mix

Published: June 11, 2008

NEW YORK -- Department store chain Sears and movie-ticketing specialist Fandango have turned to mobile bar codes and texting for serving product information and promotions to consumers.

Go2 launches mobile site for Oscars

Published: February 22, 2008

And the Oscar goes to… mobile! Mobile media company go2 Media has created go2 '08 Oscars, a mobile Web site focused on this year's Academy Awards ceremony.