Tag: change

Total Results: 23

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

Samsung intent-to-buy nearly triples while iPhone remains a leader: study

Published: January 10, 2012

Consumer interest in purchasing a Samsung smartphone has nearly tripled since the fall, while demand for the Apple iPhone remains strong even more than two months after the new iPhone 4S was released, according to new data from ChangeWave Research.

Kindle Fire shows strong intent-to-buy with consumers

Published: November 23, 2011

The Amazon Kindle Fire tablet is quickly staking out a place for itself in the tablet market with strong consumer intent to purchase.

Microsoft looks to boost mobile ad exchange with broader availability of inventory

Published: June 22, 2011

Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.

Armani Exchange celebrates 20th anniversary with mobile app

Published: March 31, 2011

Armani Exchange is challenging consumers to create ads for its 20th anniversary via a new application for iPhone and iPad.

Dealmap dishes out mobile coupons to 1.4 million customers

Published: February 28, 2011

The Dealmap is proving that consumers have an insatiable appetite for mobile coupons: the company surpassed 1.4 million users since its launch in May 2010.

The Weather Channel rolls out private mobile ad exchange

Published: November 10, 2010

The Weather Channel has introduced a private ad exchange to connect advertisers with its mobile and Web consumers.

Armani Exchange reveals plan to extend mobile app strategy in fall

Published: June 17, 2010

Armani Exchange revealed it has mobile ambitions for its interactive Stylepad feature that recently launched on the retailer's PC Web site.

Armani Exchange outlines mobile strategy - Mobile Commerce Daily

Published: January 26, 2010

Today in Mobile Commerce Daily: Armani Exchange outlines mobile strategy; Mobile fits the retail strategy: OpenMarket.

Amobee Media Systems acquires RingRing Media

Published: January 13, 2010

Amobee Media Systems, which specializes in mobile advertising services for carriers, has acquired mobile advertising agency RingRing Media to connect the supply side with the demand side.