Tag: click through rates

Total Results: 4

Click-through rates significantly higher for rich media campaigns: Jumptap: Published: October 25, 2011; Mobile advertising campaigns run with rich media ad units show a significant performance lift over those with standard media, according to a new report from Jumptap.
RIM�s slow product development cycle drags down Q1 results: Published: June 20, 2011; Research In Motion reported a 12 percent revenue decline for the first quarter and said layoffs were coming as the company continues to face stiff competition for its BlackBerry and Playbook devices.
BlackBerry users generate highest mobile ad CTR: study: Published: December 16, 2010; A new study reveals that Research In Motion�s BlackBerry users had the highest mobile advertising click-through rate during the Thanksgiving holiday period.
Why click-through rates don�t make sense in mobile: Published: August 11, 2010; By Elizabeth Joy Zalman
As I survey the incredible talent in the mobile space, I am dismayed that the industry continues to use clicks as a proxy for any indication of performance.