Tag: coll

Total Results: 72

How to create in-app ads with impact

Published: May 25, 2012

As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.

Acxiom exec: Retailers need to take mobile learnings to desktop

Published: April 13, 2012

CHICAGO - An executive from Acxiom at the Results 2012: Mobile Marketing Day said that it is important for retailers to think mobile-first when it comes to the Web.

Why book publishers must rethink mobile – or fail

Published: March 30, 2012

With consumers reading content on multiple devices, book publishers are being forced to take a new look at their digital business plans and adjust.

SingTel acquires Amobee in a push to become a mobile advertising leader

Published: March 6, 2012

Singapore Telecommunications Ltd. has signed an agreement to acquire U.S.-based mobile advertising solutions provider Amobee for $321 million as it looks to increase its share of the digital consumer wallet and to shape the digital ecosystem.

Mobile advertising expected to see a surge in creativity

Published: February 17, 2012

The changes to the pricing strategies for mobile advertising announced recently by Apple and Google is just one of several recent developments that could result in a surge in mobile ad creativity this year.

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

Mobile advertising case study - Northern Virginia Community College

Published: November 17, 2011

See how Northern Virginia Community College used mobile ads to generate buzz amongst young adults.

New York Times stays on trend with new fashion app

Published: November 16, 2011

The New York Times has unveiled an iPad application that houses all of its fashion news in one single hub.

Is mobile making customers more loyal?

Published: October 27, 2011

While implementation of mobile loyalty programs is still low in some industries, initial results show that these initiatives are delivering improved customer satisfaction and profitability.

Will others follow Apple in limiting access to consumer data?

Published: August 31, 2011

While Apple’s decision to phase out the use of unique device identifier numbers may impact the ability of marketers to behaviorally and contextually target mobile users, it could be a good thing for privacy concerns.