Tag: college

Total Results: 24

Mobile advertising case study - Northern Virginia Community College

Published: November 17, 2011

See how Northern Virginia Community College used mobile ads to generate buzz amongst young adults.

Unilever breaks first iAd campaign to run on iPad

Published: March 17, 2011

Unilever is spotlighting its Dove Men+Care brand with mobile advertising during its inaugural season as a sponsor of the NCAA Division I Men’s Basketball Championship, running an Apple iAd campaign it claims is the first to appear on the iPad.

Infiniti revs up March Madness mobile initiatives to reach affluent hoops fans

Published: March 9, 2011

Nissan Motor Co. Ltd.’s luxury brand Infiniti is using mobile to activate its corporate partnership with the NCAA, CBS Sports and Turner Sports, NCAA Men’s Basketball and the 2011 NCAA Division I Men’s Basketball Championship.

Chevrolet drives Cruze awareness via ESPN mobile Web sponsorship

Published: December 21, 2010

General Motors’ Chevrolet is promoting its Cruze sedan with an exclusive sponsorship of the ESPN College Bowl Mania mobile Web portal.

KFC, Southwest Airlines break March Madness campaign on Yahoo mobile

Published: March 15, 2010

Quick-serve restaurant giant KFC and Southwest Airlines are driving college basketball fans to their respective mobile sites via banner ads within Yahoo Sports’ “Tourney Pick’em” mobile portal.

Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness apps

Published: March 12, 2010

Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.

SMS case study - Columbia College

Published: March 2, 2010

See how Jacksonville, FL-based Columbia College used SMS to generate leads from traditional media.

AT&T runs 2010 Cotton Bowl Classic MMS sweepstakes

Published: December 22, 2009

AT&T is inviting college football fans to participate in the 2010 Cotton Bowl Classic sweepstakes via MMS.

Smartphones increase email usage amongst students: ExactTarget

Published: October 16, 2009

A new ExactTarget study found that text messaging and social networking increased the use of email, not decreased, as many in the industry have predicted.

Burger King sponsors CBS College Sports’ on-air SMS call-outs

Published: September 30, 2009

Quick-service restaurant giant Burger King is sponsoring CBS College Sports’ on-air polls and quizzes urging viewers to text in to engage with the network.