Tag: college basketball

Total Results: 7

Unilever breaks first iAd campaign to run on iPad

Published: March 17, 2011

Unilever is spotlighting its Dove Men+Care brand with mobile advertising during its inaugural season as a sponsor of the NCAA Division I Men’s Basketball Championship, running an Apple iAd campaign it claims is the first to appear on the iPad.

Infiniti revs up March Madness mobile initiatives to reach affluent hoops fans

Published: March 9, 2011

Nissan Motor Co. Ltd.’s luxury brand Infiniti is using mobile to activate its corporate partnership with the NCAA, CBS Sports and Turner Sports, NCAA Men’s Basketball and the 2011 NCAA Division I Men’s Basketball Championship.

KFC, Southwest Airlines break March Madness campaign on Yahoo mobile

Published: March 15, 2010

Quick-serve restaurant giant KFC and Southwest Airlines are driving college basketball fans to their respective mobile sites via banner ads within Yahoo Sports’ “Tourney Pick’em” mobile portal.

Mercedes Benz, Microsoft run ads within CBS Sports’ NCAA March Madness apps

Published: March 12, 2010

Mercedes Benz is sponsoring the CBS Sports BlackBerry application while Microsoft is advertising within one of the TV network’s new iPhone applications.

AT&T runs March Madness college basketball texting sweepstakes

Published: March 2, 2009

AT&T and NCAA Men's Basketball are connecting fans with their favorite teams via mobile and giving them a chance to win free tickets to this year's championship game.

Yahoo launches men's college basketball content for mobile

Published: March 19, 2008

Yahoo has rolled out a three-fold offering for mobile users interested in up-to-date information on men's college basketball.

MediaFlo nets college basketball games for mobile TV

Published: March 7, 2008

In a major boost for mobile TV, MediaFlo USA will feature more than 300 live college basketball games this season including the Men's College Basketball Tournament.