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Tag: comScore


Total Results: 6

Mobile beats Internet in ROI: Study
Published: October 23, 2008
Mobile is measurable and drives return on investment even more than the Internet, according Quattro Wireless, a mobile advertising network.
Google reigns over mobile search: comScore research
Published: September 16, 2008
Search giant Google Inc. is leading the mobile bandwagon as the preferred brand for browser-based searches.
Measurability to drive mobile marketing: CTIA panelists
Published: September 11, 2008
SAN FRANCISCO - A lack of consistency among mobile marketing metrics is slimming down the growth of the industry from the current experimental phase to mass consumption.
Mobile Web attracting all-day usage: Quattro Wireless
Published: June 9, 2008
Mobile Web site traffic in the Quattro Network as a percentage of corresponding online Web site traffic has grown 35 percent in the first quarter of this year from the fourth quarter of 2007.
ComScore enters mobile with M:Metrics purchase
Published: May 30, 2008
Internet activity measurement firm comScore Inc. has expanded into mobile with the acquisition of M:Metrics, one of the key mobile monitors.
Metacafe enables consumers to send short-form videos to mobile
Published: January 28, 2008
Video entertainment Web site Metacafe and mobile content providers Nareos Inc. and Zed are trying to make it easy for users to find the videos they like.

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