Tag: comScore
Total Results: 6
- Mobile beats Internet in ROI: Study
- Published: October 23, 2008
- Mobile is measurable and drives return on investment even more than the Internet, according Quattro Wireless, a mobile advertising network.
- Google reigns over mobile search: comScore research
- Published: September 16, 2008
- Search giant Google Inc. is leading the mobile bandwagon as the preferred brand for browser-based searches.
- Measurability to drive mobile marketing: CTIA panelists
- Published: September 11, 2008
- SAN FRANCISCO - A lack of consistency among mobile marketing metrics is slimming down the growth of the industry from the current experimental phase to mass consumption.
- Mobile Web attracting all-day usage: Quattro Wireless
- Published: June 9, 2008
- Mobile Web site traffic in the Quattro Network as a percentage of corresponding online Web site traffic has grown 35 percent in the first quarter of this year from the fourth quarter of 2007.
- ComScore enters mobile with M:Metrics purchase
- Published: May 30, 2008
- Internet activity measurement firm comScore Inc. has expanded into mobile with the acquisition of M:Metrics, one of the key mobile monitors.
- Metacafe enables consumers to send short-form videos to mobile
- Published: January 28, 2008
- Video entertainment Web site Metacafe and mobile content providers Nareos Inc. and Zed are trying to make it easy for users to find the videos they like.
