Tag: comScore
Total Results: 18
Displaying: 1 - 10- Mobile Web access of Facebook, Twitter posts triple-digit growth: comScore
- Published: March 9, 2010
- A whopping 30.8 percent of smartphone users accessed social networking sites via mobile browser in January, highlighting an opportunity for marketers.
- How did mobile effect Black Friday shopping?
- Published: December 1, 2009
- While actual mobile payments are still nascent, more consumers shopped on Black Friday using their mobile phone than ever before.
- Mobile ads three-to-five times more effective than online: analyst
- Published: November 5, 2009
- NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.
- Air Force runs mobile campaign to recruit young Americans
- Published: October 23, 2009
- The United States Air Force has turned to mobile advertising within CBS Interactive’s mobile version of MaxPreps.com to recruit young adults.
- AutoNation goes mobile
- Published: September 17, 2009
- Automotive retail giant AutoNation Inc. has launched a mobile Web site to increase its reach and drive additional sales.
- Social media the next big thing in mobile: ad:tech speakers
- Published: September 3, 2009
- By Krista Neher
CHICAGO – Ad:tech Chicago kicked off with a keynote speaker telling the audience that social media is going to be the big tsunami that hits marketing in the next decade.
- Sprint Palm Pre campaign wants bite of Apple's pie
- Published: July 20, 2009
- Troubled wireless carrier Sprint's newly aggresive Palm Pre campaign leaves no doubt that it wants skin in the Apple iPhone game.
- Tap Tap Revenge beats brands in Apple App Store downloads: comScore
- Published: April 7, 2009
- Tapulous' Tap Tap Revenge has the largest installed base among applications downloaded from the Apple App Store, accounting for one out of three Apple App users installing the game by February.
- Daily mobile Web consumption of news, information doubles: comScore
- Published: March 17, 2009
- A new study claims that the number of U.S. consumers using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009.
- More off-deck sites monetizing mobile content: digiday panel
- Published: March 13, 2009
- NEW YORK - Paralleling the growth of the Internet, more off-deck mobile sites are monetizing content as subscribers migrate off carriers' portals, per a panel at yesterday's digiday: Mobile conference.
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