Tag: comScore

Total Results: 37

Will Facebook use boatloads of cash to dominate mobile?

Published: January 4, 2011

Having passed giants such as Google and eBay in Web site traffic and the latter in valuation, Facebook has the huge user base and financial backing to dominate the mobile space in 2011 and beyond. But will Mark Zuckerberg & Co. find the right monetization strategy?

Smartphones now used by 1 in 4 US mobile subscribers: comScore

Published: December 6, 2010

ComScore Inc. found Samsung to be the top handset manufacturer in the United States, with 24.2 percent market share, while Research In Motion led among smartphone platforms with a 35.8 percent market share.

100M mobile consumers in Europe received SMS ads: comScore

Published: November 19, 2010

Mobile marketing in the EU5 countries—Britain, France, Germany, Spain and Italy—reached 100 million mobile phone subscribers via SMS ads, according to comScore.

Android reaches 1 in 5 smartphone users in US: comScore

Published: November 4, 2010

The industry was abuzz over Apple’s iPhone and the potential for marketing via the platform. But comScore research shows that there is a new player in town, reaching more than one in five smartphone subscribers in the United States.

Corona mobile ads lift purchase intent 49pc: comScore

Published: September 27, 2010

Mexican brewer Corona ran a mobile advertising campaign that resulted in a 49 percent lift in purchase intent and a 13 percent increase in brand awareness, according to comScore.

Europe sees 52pc increase in mobile dating

Published: August 30, 2010

A comScore study finds that males are driving Europe’s mobile dating site traffic, with men ages 25-34 representing nearly a quarter of users.

American Family Insurance claims 76pc engagement with mobile

Published: July 20, 2010

NEW YORK - American Family Insurance achieved significant advances in brand awareness and other key metrics after executing mobile campaigns, according to a presentation at the IAB Marketplace: Mobile conference.

ComScore: iPhone has low penetration in Europe, enormous impact

Published: June 25, 2010

ComScore outlined the impact that the first three generations of Apple’s iPhone have had on the European market in light of record pre-sales and strong consumer demand for the iPhone 4.

Smartphones shift US mobile gaming market landscape

Published: April 19, 2010

Despite a 13 percent decline in the number of gamers in the past year, the mobile gaming market is still poised for growth, offering marketers opportunities, according to comScore.

Mobile Web access of Facebook, Twitter posts triple-digit growth: comScore

Published: March 9, 2010

A whopping 30.8 percent of smartphone users accessed social networking sites via mobile browser in January, highlighting an opportunity for marketers.