Tag: common short code

Total Results: 13

Use of long codes in US has consequences, says OpenMarket exec

Published: May 7, 2012

Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

CTIA offers short codes for brands to engage consumers across Latin America

Published: September 8, 2010

With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.

Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

Published: May 21, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

HBO taps SMS to build database during Mayweather-Marquez fight

Published: May 7, 2010

HBO used SMS to drive awareness and pay-per-view purchases of a recent Mayweather-Marquez boxing match and to generate opt-ins for its own mobile VIP club.

Why every charity needs an SMS short code

Published: January 25, 2010

The past few days have shown the power of SMS and common short codes to mobilize consumers with little notice to donate to disaster relief efforts in the wake of the Haiti earthquakes.

Verizon Wireless restores 4Info short code

Published: December 11, 2009

Verizon Wireless has reversed its decision to block 4Info’s flagship common short code after the SMS search and alert service resolved issues surrounding industry guidelines.

Verizon Wireless blocks 4Info flagship SMS short code

Published: December 7, 2009

Verizon Wireless’ decision to block SMS search and alert service 4Info’s flagship common short code on Friday, Dec. 4 was allegedly due to a dust-up over following industry guidelines.

Neustar offers 10 percent off 10 or more short codes

Published: August 11, 2009

Short code registry Neustar Inc. is offering mobile application providers and aggregators 10 percent off purchases of 10 or more new codes through the end of the month.

Brands face new process for mobile campaigns based on short codes

Published: June 9, 2009

Acting on behalf of the CTIA and carrier networks, NeuStar Inc. has introduced a new standardized application process and features for mobile marketing campaigns based on common short codes.

Short code, mobile site: Building blocks of mobile marketing

Published: December 8, 2008

No building can stand tall without a deep foundation. For mobile marketing, that means requiring a common short code and mobile-friendly Web site for almost every major consumer marketer.