Tag: conference

Total Results: 34

HopStop CEO: Location-targeted mobile ads 20 times more effective than online

Published: March 4, 2011

NEW YORK – HopStop’s top executive said that location-targeted mobile ads are 20 times more effective than online ads during a panel discussion at Borrell Associates Inc.’s Local Online Advertising Conference.

New York Times exec: Blending paid, ad-supported content key to revenue growth

Published: March 4, 2011

NEW YORK – A New York Times executive said that his company’s monetization strategy centers on a hybrid model blending paid and ad-supported content for smartphones and tablets during a keynote at Borrell Associates’ Local Online Advertising Conference.

Register now: Mobile Marketing Day 2011 conference Feb. 22

Published: January 14, 2011

Register now to hear senior execs from USA Today, NHL and Steve Madden along with industry experts discuss the state of mobile marketing at this third annual event Feb. 22 in New York organized by Mobile Marketer in conjunction with the DMA.

What I learned at the Mobile Marketing Summit

Published: September 14, 2010

By Brenna Hanly

For those who were unable to attend, I have summarized my nine-hour experience at Mobile Marketer’s Mobile Marketing Summit in approximately five minutes below.

What does Apple look like through developer eyes?

Published: July 13, 2010

By Sebastian Beresniewicz and Brent Newman

As consumer complaints steal headlines, many developers are saluting Apple covertly as they use less-publicized platform updates introduced at WWDC.

Sept. 2: Pepsi to keynote holiday Mobile Marketing Summit, New York

Published: July 12, 2010

How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn first-hand at the Mobile Marketing Summit New York: Holiday Focus 2010.

Americans want to move toward an opt-in paradigm: panelist

Published: July 2, 2010

NEW YORK - While mobile is a relatively new medium for marketing, some of the same rules that apply to other traditional channels apply here as well.

Mobile has a channel for every publisher objective: panel

Published: July 1, 2010

NEW YORK - From SMS and mobile-optimized email to the mobile Web, applications and video, publishers must decide which mobile channels best fit their business model. Where to start?

Kenneth Cole exec: Mobile to change how luxury retail is done

Published: June 29, 2010

NEW YORK - A Kenneth Cole executive revealed that 1.5 percent of the company's revenue is coming from mobile at the Luxury Interactive 2010 Conference.

Familiarity breeds contempt in mobile: Luxury Interactive workshop

Published: June 29, 2010

NEW YORK – The time has come for luxury brands to get into the mobile space, according to a workshop at the Luxury Interactive 2010 Conference.