Tag: consumer

Total Results: 56

Land O’Lakes exec: Mobile connects Web and real-world data

Published: May 3, 2012

NEW YORK – A Land O’Lakes executive at Aberdeen Group’s Retail and Consumer Markets Summit said that the company is looking at ways to integrate mobile into its brands to help connect pieces of Web and real-life data.

Bonobos exec: Mobile means more than just an optimized site

Published: May 2, 2012

NEW YORK – A Bonobos executive at Aberdeen Group's Retail and Consumer Markets Summit said that although the online retailer has a mobile site, the company still has a ways to go with mobile.

Weather Channel integrates pollen forecast into its mobile apps

Published: April 3, 2012

McNeil Consumer Healthcare is partnering with The Weather Channel to provide allergy sufferers with relevant information about pollen levels in their area.

Consumer 2.0: How brands and retailers must anticipate the shopper behavioral shift in five years

Published: March 5, 2012

Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years.

What will the unauthorized cookies scandal cost Google?

Published: February 21, 2012

The discovery that Google has been tracking the Web activity of iPhone and iPad users on Safari without permission has the company in hot water and could end up costing it, both in terms of its reputation as well as monetarily.

Consumer Reports aims to increase readership via iPad subscriptions

Published: December 2, 2011

Consumer Reports is making subscriptions available through its new iPad edition, which includes interactive features and an enhanced version of the monthly magazine.

How brands should respond to eroding consumer trust from data breaches

Published: November 17, 2011

By Dave Lewis

What has been our industry’s response to the dangerous Foxy Loxy in our midst – the abuser who damages our brands and destroys the trust relationships that underpin our ecosystem?

Data breaches and the erosion of consumer trust in brands

Published: November 16, 2011

By Dave Lewis

Our personal success as marketers, the success of our individual companies and, indeed, our entire ecosystem for digital communication and commerce is predicated on one thing: trust.

Are consumers aware of mobile marketing?

Published: October 7, 2011

As mobile marketers and service providers, this industry is very familiar with the meaning of mobile marketing and recognizes when being marketed to. But what about the general public? Are they as aware?

Procter & Gamble targets on-the-go women with beauty app

Published: June 16, 2011

Procter & Gamble has rolled out a beauty application to help consumers find answers to their hair, skin and beauty problems while on the go.