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Tag: consumer data


Total Results: 2

Calling for a trusted third party to manage mobile consumer data
Published: July 27, 2009
By Patrick Seymour

Mobile subscribers are concerned with how information is being collected and used to contact them. They want relevance, privacy options and interactive experiences that add convenience to their lives.

1020 Placecast predicts top mobile and online advertising trends for 2009
Published: December 19, 2008
In 2009, look for trends such as new, better metrics to improve and measure ad performance, heightened privacy concerns and mainstream adoption of video advertising on the mobile Internet.