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Tag: consumer packaged goods


Total Results: 11

   Displaying: 1 - 10

Chicken of the Sea uses social to spread seafood-health awareness
Published: January 11, 2017
Packaged seafood brand Chicken of the Sea is piggy backing on the New Yearís resolutions of many Americans who are hoping to stay healthy this year with an incentivized contest.
Colgate scavenger hunt initiates digital meet-and-greet for country music fans
Published: October 17, 2016
Colgate is teaming with the Country Music Association Awards to give fans intimate social access to a country music star, Jana Kramer Ė with some of the latest social media innovations such as Facebook Live in play.
6 practical applications of mobile moments for CPG marketers
Published: June 10, 2016
By Alvaro Bravo

It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.

How mobile is transforming the grocery/CPG business
Published: April 23, 2015
By Adam Meshekow

Mobile and Internet make up roughly 45 percent of an average personís media consumption, yet advertisers are only spending about 26 percent of their budget on those two mediums, including a mere 4 percent on mobile.

Anthropology of the mobile consumer
Published: February 13, 2014
By Patrick Moorhead

Who is the shopper that retailers should keep in mind as they plan for and implement a mobile commerce solution?

A data-driven perspective on CPG mobile marketing
Published: February 11, 2014
By Gib Bassett

This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online counterparts.

Mobile commerce and the consumer packaged goods arms race
Published: February 10, 2014
By Patrick Moorhead

Look around you: The consumer packaged goods arms race is on. It might not be a fight you started, but it is one you are going to have to join.

CPGs step up their mobile marketing game
Published: August 17, 2012
Consumer packaged goods companies are starting to get more innovative in using mobile applications, rich media ads and QR codes to have a more direct relationship with consumers.

Procter & Gamble targets on-the-go women with beauty app
Published: June 16, 2011
Procter & Gamble has rolled out a beauty application to help consumers find answers to their hair, skin and beauty problems while on the go.
Do CPGs need to up the ante and invest more in mobile?
Published: May 6, 2011
While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sectorís movement into mobile has been fragmented.
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