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Tag: cost per click

Total Results: 3

Google posts second consecutive quarterly drop in cost-per-click: Published: April 13, 2012; The average paid cost-per-click by marketers trying to reach consumers via Google search declined for the second quarter in a row as paid search budgets increasingly shift from desktop to less-expensive mobile search ads.
What role did mobile play in Google's unexpected cost-per-click drop?: Published: January 23, 2012; A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.
Survey finds large portion of mobile ad dollars are wasted: Published: February 8, 2011; ROI and accountability are of utmost importance to brands and agencies, and while mobile advertising has proven its effectiveness when executed properly, click-through rate is a limited metric at best.