Tag: customer relationship marketing
Total Results: 3
- NBA's Utah Jazz bolster CRM with in-game mobile entertainment initiative
- Published: August 25, 2010
- The Utah Jazz professional basketball team will engage fans with an SMS-based entertainment service that interfaces with its customer relationship marketing program.
- Air2Web bolsters CRM services with SAS partnership
- Published: August 24, 2010
- Enterprise mobile marketing firm Air2Web is partnering with analytics software developer SAS to bolster customer relationship marketing on its AirCare platform.
- Coca-Cola turns mobile phone into loyalty card with new program
- Published: July 23, 2010
- Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.
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