Tag: data

Total Results: 101

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

Will AT&T's new pricing confuse consumers?

Published: January 21, 2012

New AT&T data plans went into effect yesterday and cost $5 more than old plans, but also allowing for more data usage. However, how will consumers react to the increased data charge?

Carrier IQ and Starbucks?

Published: December 22, 2011

By Gary Schwartz

Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.

How brands should respond to eroding consumer trust from data breaches

Published: November 17, 2011

By Dave Lewis

What has been our industry’s response to the dangerous Foxy Loxy in our midst – the abuser who damages our brands and destroys the trust relationships that underpin our ecosystem?

Data breaches and the erosion of consumer trust in brands

Published: November 16, 2011

By Dave Lewis

Our personal success as marketers, the success of our individual companies and, indeed, our entire ecosystem for digital communication and commerce is predicated on one thing: trust.

A new wave in mobile commerce and content

Published: October 31, 2011

By Sonali Shah

Faster networks, smarter devices and the falling cost of phones and service plans have fueled growth in mobile content and commerce. Now there is a new force changing mobile.

Rock the Vote ramps up mobile strategy for upcoming elections

Published: October 24, 2011

Nonprofit Rock the Vote is increasing its focus on mobile for the upcoming primary season and into the 2012 presidential election as a way to deliver important content to hard-to-reach consumers and drive ongoing engagement.

Mobile marketing for publishers: getting the basics right

Published: September 15, 2011

By Terry McCusker

The smartphone and tablet revolution is here and is going to stay. We have truly reached a tipping point and we are now on the cusp of the perfect mobile storm.

Will others follow Apple in limiting access to consumer data?

Published: August 31, 2011

While Apple’s decision to phase out the use of unique device identifier numbers may impact the ability of marketers to behaviorally and contextually target mobile users, it could be a good thing for privacy concerns.

Starbucks, HTC, Nokia: News briefs

Published: August 18, 2011

News briefs: Starbucks, Apple offering free app downloads; HTC’s patent infringement claims against Apple include Wi-Fi; Nokia’s role as a leading OEM at risk: ABI Research.