Tag: data

Total Results: 106

Home Depot, Weather Channel expand partnership to mobile

Published: March 2, 2009

The Weather Channel Interactive, in partnership with home improvement retailer Home Depot, launched an updated Weather.com section dedicated to DIY home improvement projects.

OMD mandate of third-party verification: A response

Published: March 2, 2009

By Bob Walczak

To plan for the future, you must first understand the past. In this case, mobile is following the evolution of the Internet -- not just in advertising but also with devices and data connectivity.

GSMA launches mobile media metrics program for audience data

Published: February 17, 2009

The GSMA and select wireless carriers have released a feasibility study that creates a measurement process for mobile browsing that claims to respect the privacy of mobile consumers.

Mobile video services gaining momentum: Study

Published: February 10, 2009

Carriers and mobile equipment vendors are supportive in the drive toward real-time video, which is likely to become more mainstream in the U.S. market over the next few years.

The lowdown on Quick Response and DataMatrix bar codes

Published: February 6, 2009

By Mark Hendriksen

We scan bar codes with the scanners at supermarket self-checkouts. The bar code contains data that's meaningful to the retailer and the manufacturer.

Harrah's runs mobile loyalty pilot for Rio property

Published: January 22, 2009

Harrah's Entertainment Inc. is using mobile marketing to target personalized promotions to opted-in guests at the Rio All Suites Hotel and Casino in Las Vegas.

Air2Web launches AirCare SMS customer care program

Published: January 22, 2009

Mobile messaging company Air2Web Inc. has launched AirCare, a new customer care program that uses text messaging as a tool for customer service and support.

ACG debuts encrypted text messaging product KryptoSMS

Published: January 21, 2009

Agile Communications Group, or ACG, a wireless technology and service company, has launched KryptoSMS, an encrypted text messaging product.

Acxiom, First Data push mobile at nation's largest retail show

Published: January 13, 2009

NEW YORK -- While the slowing economy may have walloped retailers, major database marketers exhibiting at the nation's largest retail show chose this year to announce their entry into mobile.

UIEvolution debuts hybrid mobile advertising model

Published: January 2, 2009

Digital multimedia software publisher UIEvolution has launched what it claims to be the first hybrid mobile model, offering both subscription-based and ad-supported applications.